Trade Shopper Marketing Manager

Job Title

Job Description

Main purpose of the job: The Trade shopper marketing is responsible for the design and execution of in-store activities to win shoppers together with our retailers; Trade shopper marketing is a combined role of shopper marketing (design) and trade marketing (execution): Trade marketing - Lead the execution of marketing and sales plan in-store by actively managing the CL activity (marketing) calendar and business relationship with in-store third party provider; Shopper marketing - Grow the Philips brand at retail through shopper and retailer insights generation, channel’s POP strategy development, and creation of insight based shopper activation.

Job responsibilities:

• Manage COOP and BTL budget and fulfill BTL requirement of CMM, sales, and category management; ensure that COOP payments made on time and all supportive documents signed in definite timings;

• Monitor and improve in-store execution including competitive intelligence at field level;

• Develop and execute integrated management framework of training, motivate, and retaining promoters and merchandisers;

• Identify and develop retailer insights (VPH) and shopper insights in priority channels/customers in priority categories with CMM and CMI;

• Translate retailer insights (VPH) and shopper insights into actionable business opportunities;

• Provide shopper input in the development of marketing plan with CMM and Account Plan with KAM;

• Define and prioritize channels based on shoppers insights, aligning it with distribution strategy;

• Classify and prioritize stores based on channel definition with sales team;

• Develop point of purchase strategy ( merchandising, service, shopper activation, including assortment and pricing recommendation) per channel for priority categories;

• Build key account marketing plan jointly with KAM and CMM for partner key accounts;

• Develop and execute customer specific activities with KAM (promotion, secondary placement, demonstration, retailer's fair and events);

• Create joint shopper marketing program with priority customers with KAM;

• Lead in the development of BTL portion in integrated marketing communication campaign;

• Evaluate promotion effectiveness;

• To execute other tasks assigned by Trade Shopper Marketing Director, required by business needs.

Job requirements:

• Competencies/skills for successful performance - Higher Education;

• Advanced user of Microsoft Office, Excel, Power Point;

• Fluent English;

• The position requires regular business traveling to fulfill the job responsibilities specified in this document;

• The position requires the use of corporate mobile communication to fulfill their job responsibilities.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.