Associate Director, Commerce & Retail Media
Job Summary
Job Description
The Associate Director, Commerce & Retail Media will lead strategy, activation, and optimization for a major buy-side Retail Media client. Responsibilities include developing and overseeing retail media campaign strategies, leading campaign execution with a team, analyzing campaign performance, leading a team of media planners and specialists, fostering relationships with vendors and partners, developing retail performance reports, collaborating within the client team, and staying ahead of industry trends. The role involves managing budgets, meeting KPIs, and building client relationships. This role reports to the Group Director, Commerce & Retail Media.
Must have:
- Manage digital retail media campaigns.
- 5+ years digital performance marketing experience.
- Experience with eCommerce, search, programmatic.
- Experience managing budgets and meeting KPIs.
- Experience with ad tech partners.
Good to have:
- Experience managing large-scale eCommerce campaigns.
- Familiarity with retail media network capabilities.
- Experience building client relationships.
Perks:
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave,
- Paid parental leave.
3 skills required
Job Details
This is a remote opportunity, open to anyone in the US.
The Commerce & Retail Media team at Dentsu leads strategy, activation and optimizations for a large buy-side Retail Media client. We are looking for a dynamic and experienced Retail Media Lead to join our team. As the Associate Director, you will demonstrate the ability to strategize, plan, optimize and report client marketing campaigns across Amazon, Instacart, Target, Albertsons, and other retail media networks. You will mainly be Search focused, however experience with Digital/Display activations is a plus (particularly Amazon DSP). You will lead a team, work directly with clients and vendors, and ensure the success of multi-channel campaign initiatives. Your responsibilities will include delivering reports, insights, and strategic projects, all while supporting the team in flawless execution and staying within budget. You will report to the Group Director, Commerce & Retail Media.
Responsibilities:
- Develop and oversee the strategy and planning of Retail Media campaigns to meet client goals
- Lead the execution of end-to-end campaign management with your team, including media planning
- Analyze campaign performance and provide recommendations to improve and optimization opportunities
- Assist and attend scheduled client performance and status meetings along with ad-hoc presentations/requests.
- Lead a team of media planners and specialists, promoting collaboration
- Foster strong relationships with vendors and partners, serving as the primary contact for main retailer and vendor clients, ensuring alignment and satisfaction
- Work with our analytics and reporting teams to develop retail performance reports to provide actionable insights and analysis
- Collaborate across our client team and within the commerce & retail media organization to solve, innovate, build skills and develop thought leadership and best practices
- Translate client goals into media strategies and tactical plans
- Stay ahead of industry trends, platform updates, and best practices; help translate these into agency POVs and client strategies
Qualifications:
- Must have experience managing digital retail media campaigns either through self-service or with a managed service retail partner.
- At least 5 years digital performance marketing experience in eCommerce, search, programmatic, or related field, with 3+ years managing large-scale eCommerce campaigns preferred
- Enthusiasm for retail media and performance marketing, new platforms and the exciting world of eCommerce and emerging platforms. Familiarity with retail media network capabilities, e-commerce ecosystems and programmatic vendors strongly preferred.
- Experience managing budgets, forecasting, sending out RFPs, meeting KPIs and developing KPI goals
- Experience working with ad tech partners, and understanding of capabilities and use cases (e.g. Pacvue, Skai, CommerceIQ, etc)
- Experience building client relationships and guiding the agency to lead incremental value for its partner(s)
The annual salary range for this position is $68,000 -$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
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This is a remote position.
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We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
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