Associate Director, Mobile App Marketing

Job Description:

We welcome remote candidates that can work PST or MST time zone

Job Description 

We're looking for an Associate Director, Mobile App Marketing to develop the best strategies and management of Mobile and App-based performance marketing accounts. Reporting to the VP of Mobile App, you will provide leadership across the business and partner with other channels and teams to provide an integrated response to mobile and app marketing goals. We are looking for someone with hands-on experience scaling mobile app growth. We ask that you have expertise running multi-channel app campaigns with analytical rigor, ability to connect goals to results and curiosity to pursue client growth.  

You Will:

• Develop and author overall team strategy and approach to mobile app campaign management, in cooperation with VP/Director of Mobile App and the Performance Marketing Teams.  

• Lead growth marketing strategies, planning, execution, campaign management, and performance-based measurements (including subscription funnel data) for the Shift mobile app to boost installs, users, and revenue.  

• Demonstrate fluency and expertise in implementing all aspects of multi-channel marketing, using tactics such as audience and device targeting, remarketing, conversion tracking, and display ads to achieve success. This includes SEM, Apple App Store, paid advertising through mobile networks, influencer campaigns, AdWords, YouTube, Instagram, Facebook, and other platforms.

• Measure campaign success, providing performance analysis on all mobile marketing campaigns, iterating to optimize performance and results based on data and insights  

• Engage with our clients' business by gaining an understanding of their goals, industry landscape, business model, and performance, while identifying main factors of success. 

 You Have: 

• 4+ years of experience with portion of time dedicated to managing Mobile App performance marketing campaigns  

• Experience delivering customer acquisition growth and optimization across all main mobile app metrics  

• Knowledge of Mobile App space, performance marketing, market development and trends  

• Experience with how Mobile App intersects across channel teams - Paid Search / SEM, Display Media, Paid Social, SEO, Affiliate, Social and Attribution  

• Hands-on experience leading app analytic tools like Google Analytics, Adjust, Kochava, AppsFlyer, Localytics, SensorTower or others 

• Broad range of experience managing across industries and direct response/branded campaigns  

Additional Information:

The annual salary range for this position is $78,000-$126,500. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance

• Life insurance

• Short-term and long-term disability insurance

• 401k

• Flexible paid time off

• At least 15 paid holidays per year

• Paid sick and safe leave

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com

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