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Brand Alliance - Senior Manager - Travel

Paytm

Haryana, India (On-site)

Brand Alliance - Senior Manager - Travel

2 Months ago • 5-8 Years

Job Summary

Job Description

We are seeking a highly driven and entrepreneurial professional to lead strategic alliances and partnerships for the Paytm Travel vertical. The role focuses on distribution growth, monetization, and co-branded engagement models, sitting at the intersection of business development, partner marketing, and financial ecosystem collaboration. Responsibilities include identifying and cultivating win-win partnerships with banks, fintech, lifestyle brands, travel aggregators, and digital platforms to scale reach and revenue. Key duties involve developing strategic partnerships with high-traffic brands, building channel partnerships for customer acquisition via APIs and integrations, leading partner-driven growth through e-commerce and telecom companies, and negotiating channel-exclusive offers. Additionally, the role entails building and managing co-branded programs with financial partners, driving usage through bank channels, scaling affiliate and influencer networks, structuring deals, managing offers, and maintaining strong relationships with partners. Market intelligence and innovation in partnership formats are also crucial. This position requires extensive collaboration with product, marketing, legal, and analytics teams.

Must have:

5-8 years in strategic partnerships, alliances, or growth sales.
Strong grasp of banking/financial product partnerships.
Proven ability to take projects from concept to scale.
Data-driven approach with fluency in Excel and dashboards.
Excellent communication and negotiation skills.

Good to have:

Experience preferably in travel, fintech, or digital commerce.
Familiarity with Tableau, Looker, and A/B testing frameworks.
Experience working with CXOs and legal/procurement teams.
MBA or postgraduate degree in Business, Marketing, or Strategy.

Perks:

Collaborative output-driven program.
Opportunities to improve average revenue per user.
Solid 360 feedback from peer teams.
Earned respect from peers and managers.
Opportunity to create wealth.

7 skills required

7 skills required for this role

Add these skills to join the top 1% applicants for this job

cross-functional

communication

excel

talent-acquisition

alphabeta-testing

looker

tableau

Job Details

About Paytm

About Us : Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology

Paytm Travel is one of the fastest-growing business verticals within the ecosystem, offering a wide range of travel services including flights, trains, buses, hotels, and more. With a strong user base and a high-intent travel audience, Paytm Travel is uniquely positioned to deliver high-impact advertising opportunities to brands

Role Summary

We are looking for a highly driven and entrepreneurial professional to spearhead strategic alliances and partnerships for the Paytm Travel vertical, with a strong emphasis on distribution growth, monetization, and co-branded engagement models.

This role sits at the intersection of business development, partner marketing, and financial ecosystem collaboration. You will be responsible for identifying and cultivating win-win partnerships with banks, fintech, lifestyle brands, travel aggregators, and digital platforms—scaling both reach and revenue contribution for Paytm Travel. The role is highly cross-functional, requiring coordination across product, marketing, legal, and analytics teams.

Key Responsibilities

Strategic Partnership Development

Identify and close alliances with high-traffic brands (digital and offline), airlines, hotels, and financial partners to broaden distribution and user access points.

Develop joint go-to-market strategies with banking and fintech partners to drive daily active usage (DAUs) and share of wallet in travel spends.

Build channel partnerships for customer acquisition through APIs, embedded travel modules, white-label integrations, and other distribution partnerships.

Distribution & Growth Initiatives

Lead partner-driven growth by onboarding distribution partners like e-commerce players, telecom companies, OTTs, and neo-banks.

Negotiate and execute channel-exclusive travel offers and content syndication (e.g., selling Paytm bus/train inventory on 3rd party apps).

Establish new acquisition funnels using loyalty ecosystems (e.g., airline miles, credit card points), wallets, and fintech UIs.

Collaborate with marketing to ensure partner-based amplification on ATL, BTL, CRM, and performance media.

Banking & Financial Alliances

Build and manage co-branded programs with banks, NBFCs, and card networks—covering cashback campaigns, EMI plans, credit card launches, and wallet-linked travel offers.

Drive usage of Paytm Travel through bank-owned channels (e.g., mobile apps, websites) and ensure cross-promotion in both ecosystems.

Leverage Paytm Payments Bank and lending teams for joint products.

Affiliate & Influencer Partnerships

Scale affiliate networks including travel influencers, loyalty apps, and regional aggregators to increase top-of-funnel reach and bookings.

Deploy and iterate on CPA/CPL-based models for performance-based distribution.

Collaborate with regional content creators for vernacular influence and tier-2/3 city penetration.

Deal Structuring & Negotiation

Structure co-marketing and barter deals with clear value exchange in terms of distribution, leads, or inventory.

Explore inventory swaps, bundled experiences, and cross-platform redemptions to unlock growth levers across ecosystems.

Offer Management & Experience Integration

Work with Tech and Product to enable seamless integration of offers in journeys across flights, trains, buses, and hotels.

Monitor campaign redemptions, partner satisfaction, and growth outcomes using real-time dashboards.

Relationship Management

Maintain active engagement with key stakeholders within partner organizations, ensuring long-term collaboration.

Troubleshoot operational or tech-related partner issues promptly.

Market Intelligence & Innovation

Track and benchmark competitive activities in co-branded campaigns and white-labelled travel models.

Introduce industry-first formats like Travel Cards, embedded trip insurance, and lifestyle subscription bundles.

Stay updated on trends across travel-tech, fintech, and consumer platforms for future-ready partnership formats.

Experience:

5–8 years in strategic partnerships, alliances, or growth sales, preferably in travel, fintech, or digital commerce.

Domain Exposure: Strong grasp of banking/financial product partnerships and co-branded campaign execution.

Execution Capability: Proven ability to take projects from concept to scale across multiple stakeholders and functions.

Analytical Acumen: Data-driven approach with fluency in Excel, dashboards (Tableau, Looker, etc.), and A/B testing frameworks.

Stakeholder Management: Excellent communication and negotiation skills, with experience working with CXOs and legal/procurement teams.

Education: MBA or postgraduate degree in Business, Marketing, or Strategy preferred.

Why Join Us:

1. A collaborative output driven program that brings cohesiveness across businesses through technology

2. Improve the average revenue per use by increasing the cross-sell opportunities

3. A solid 360 feedback from your peer teams on your support of their goals

4. Respect, that is earned, not demanded from your peers and manager

Compensation : If you are the right fit, we believe in creating wealth for you

With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!