Channel Marketing Manager

1 Week ago • All levels • Marketing • $99,413 PA - $131,601 PA

Job Summary

Job Description

The Channel Marketing Manager at Milestone Systems is responsible for developing and executing targeted co-marketing strategies for key channel accounts (distributors and resellers) in the US and North America. This role involves collaborating closely with sales, regional marketing teams, and global partners (Convergint, Securitas, G4S, Stone Security) to achieve revenue growth targets. Key responsibilities include planning annual marketing initiatives, defining KPIs, managing budgets and MDFs, executing co-marketing campaigns, sales training, content creation for the partner portal, and ensuring brand compliance. The ideal candidate will be a seasoned B2B marketer with experience in a two-tier channel model, proficient in marketing analytics, and adept at managing multiple projects. This is a fully remote role within the US.
Must have:
  • B2B marketing experience
  • Two-tier channel model expertise
  • MDF management
  • Demand generation program experience
  • Marketing plan development & execution
  • KPI definition & tracking
  • Budget management
  • Collaboration with sales & marketing teams
Good to have:
  • Experience in tech/software industry
  • Spanish language proficiency
Perks:
  • Flexible work environment
  • Opportunities for further education
  • Medical/dental benefits
  • 401k with employer match
  • Paid parental leave
  • Generous PTO
  • Paid short/long-term disability
  • Life insurance

Job Details

Job Description

Be the key in unlocking business opportunities in the convergent world of Open Platform IP Video Management Systems! Join Milestone, a global market leader! 

Milestone seeks a Channel Marketing Manager to join our growing team in the Americas The Channel Marketing Manager is responsible for delivering effective and targeted co-marketing for selected channel accounts (distributors and/or resellers) in the US market and North America region, as selling to, with, and through our partners is an imperative part of our go-to-market strategy. The manager also executes tactics for the global channel partners (Convergint, Securitas, G4S, and Stone Security).

The Channel Marketing Manager reports to the Senior Manager, Channel Marketing, who oversees and actively contributes to formalization of the channel marketing plans, budget management, and execution of the channel tactics – in alignment with the overall regional marketing plan.

The Channel Marketing Manager is responsible for the development of the channel marketing plans in alignment with the commercial growth targets and defines measurable KPIs. This calls for close alignment and collaboration with the regional marketing managers and the sales counterparts. Together with the Senior Manager, Channel Marketing, the Channel Marketing Manager manages the channel marketing budget and, where relevant, also the management of the channel ‘market development funds’/alternative incentive funds. She/he executes the tactics in accordance with the plans and continuously seeks to optimize performance with the selected channel partners. For the selected channel accounts, the Channel Marketing Manager is the daily point of contact, for all things marketing. He/she is responsible for ensuring that key product, business, and partner program messages are received by the channel partners, and the adaptation and usage of the partner portal are optimized with the partner.

The role requires extensive engagement with the global and regional marketing teams, as well as with the Sales team – including the Channel Business Managers (CBMs), whom will be the primary stakeholder to collaborate with to grow the channel accounts.

This is a fully remote role that can be located anywhere in the US.  

When joining Milestone, you can look forward to being part of a company with an impressive growth history and an embracing, second-to-none People-First Culture.

Key roles & responsibilities

Planning and targets

  • Based on the growth target and business priorities defined with the CBMs, the Channel Marketing Manager defines the annual marketing plans with the national channel partner. Where possible,, this should be part of the channel account plan. The channel marketing manager works closely with the rest of the channel marketing group and the regional marketing team. 
  • Defines the Marketing KPIs and targets in alignment with the plan. This should reflect overall growth targets (revenue) and specific targets for key marketing tactics. It is key that targets and goals are reflected in the overall performance overview for the regional marketing team. 
  • Continuously work with the Senior Manager, Channel Marketing and the rest of the regional marketing team to ensure partner performance aligns with the overall regional marketing plan, and to communicate needs from the selected channel accounts that can influence the overall regional marketing plan. 

Marketing activation 

  • Delivers effective channel marketing initiatives as per agreed business objectives. Collaborates with Partner Marketing team and supports execution where possible. This includes but is not limited to: co-marketing campaigns, sales training programs, content on the partner portal and sales promotions. 
  • Activates global Partner Campaigns in a box with named partners and derives marketing tactics that can drive demand generation with the partner. 
  • Optimizes collaboration with selected value-add distributors who are given funds to prioritize marketing activities across all product lines and partners using the distributor toolkit.
  • Facilitates the production of case studies with the named partners to drive channel sales and awareness and meet co-marketing goals. This is done together with the subject matter experts and the program owner from Global Marketing.
  • Constantly look for ways to optimize and scale efforts to yield better return on investments. 

Brand compliance

  • Is a brand ambassador, ensuring consistency and adherence to brand standards across market-specific marketing activities, including messaging, visuals, and partner and end-customer experience. Use the Milestone Partner Portal as a first point of entry for co-branded assets. 

Collaboration and stakeholder engagement

  • Works closely with Senior Manager, Channel Marketing, and the regional marketing team to deliver on regional marketing goals and business objectives.
  • Works intimately with the Channel Business Managers and Distribution Managers (CBMs/ DCMs) and other key stakeholders to set plans, define must win battles, evaluate performance and business requirements for the channel partners. 
  • Proactively shares and leverages best practices across the regional marketing group worldwide.
  • Source and engage external vendors if/when required to support marketing efforts and drive business growth.

Budget management

  • Manages the budget for specific channel partners – always seeking to win business and optimize return of investment with the partner. The Senior Manager, Channel Marketing, oversees the management of the marketing budget. 
  • Manages the funds for selected distributors, based on defined incentive model and targets. 

Performance tracking

  • In line with global standards, monitors and analyzes key performance metrics across the accounts to measure the effectiveness of marketing campaigns and initiatives, providing insights and recommendations for continuous improvement.
  • Ensure adherence to performance tracking and reporting requirements.
  • Effectively use Intel MDF to drive return on investment and in full compliance with Intel guidelines.

Channel Marketing capability

  • Is a proactive contributor in building the Milestone Channel Marketing capability. 
  • Share lessons learned, best practices, and industry trends within the region and across the regional channel marketing managers. 

Experience & attributes

  • Bachelor’s degree in Marketing or related business field
  • Experienced B2B marketeer with demonstrated success in driving growth in a two-tier channel model
  • Extensive experience in channel marketing from larger corporations, including management of market development funds (MDF)
  • Experience from the tech and/or software industry
  • A team player with an intrinsic motive to help colleagues and go an extra mile to deliver on commitments
  • Skilled in developing and executing channel marketing plans addressing business objectives , with the channel partner
  • Digital mindset and experience in delivering co-marketing demand generation programs. 
  • Proficiency in marketing analytics tools and platforms for tracking and reporting on performance
  • Analytical mindset with the ability to interpret data and metrics to inform decision-making and optimize marketing performance
  • Experienced in managing multiple projects and priorities in parallel, works efficiently to prioritize tasks, meet deadlines, and manage budgets and resources effectively
  • A marketing partner to sales 
  • Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams, build relationships and influence stakeholders. 
  • Experienced working across cultures and geographies
  • Bilingual in Spanish is preferred

Why Milestone?

Ranked on the 100 Best Companies to Work for in Oregon, Milestone offers not only great benefits but also great culture. Employees here have flexible work environments, opportunities for further education, and the ability to effect change in our Organization directly. 

The annual salary for this position ranges from $99,413 to $131,601, with most candidates falling in the $110,947 to $125,022 range. Pay is based on the level, location, complexity, responsibility, and job duties of the specific position and is just one component of Milestone’s total compensation package. Additionally, we offer an attractive benefits package that includes medical/dental benefits, FSA or HSA, 401k with 6% Safe Harbor employer match, paid parental leave, generous PTO (20 days' vacation, 10 days paid sick time, and 12 company holidays), fully paid Short Term disability policy, fully paid Long Term disability policy, and Life Insurance. If you are selected for an interview, please feel welcome to speak to our Talent Partner about our compensation philosophy.

Milestone is committed to creating a diverse and inclusive workplace and is proud to be an equal opportunity employer.

Contact and application

Please apply at our website: www.milestonesys.com

If you have any questions, you are very welcome to contact Kenneth Nielsen, Talent Acquisition Partner at kne@milestone.dk

We are excited to receive your application.

Similar Jobs

CloudHire - Quality Engineer

CloudHire

Maharashtra, India (Remote)
2 Weeks ago
PlayStation Global - Principal 3C's Specialist

PlayStation Global

Liverpool, England, United Kingdom (Hybrid)
6 Days ago
Ubisoft - QC Tester

Ubisoft

Da Nang, Vietnam (On-Site)
1 Month ago
Assystems - Civil Works Inspector

Assystems

Mersin, Mersin, Türkiye (On-Site)
5 Months ago
Bounteous - Diversity Hiring Program: Beyond Your Break

Bounteous

Chennai, Tamil Nadu, India (Hybrid)
5 Months ago
Netflix - Ads Marketing Manager, Scaled Channels - LATAM

Netflix

Mexico City, Mexico City, Mexico (On-Site)
1 Month ago
Eleven Labs - Landing Page Designer

Eleven Labs

United States (Remote)
5 Days ago
Mistplay - Copywriter Intern (Summer 2025)

Mistplay

Montreal, Quebec, Canada (Hybrid)
1 Month ago
Tencent - Senior Publishing Manager - Overseas PC Game Products

Tencent

Shenzhen, Guangdong Province, China (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Collective Ace Group - Business Development Manager - Remote

Collective Ace Group

(Remote)
2 Months ago
Epic Games - Senior Gameplay Systems Programmer, Fortnite

Epic Games

London, England, United Kingdom (On-Site)
2 Months ago
Nagarro - Senior Staff Consultant

Nagarro

Sri Lanka (Remote)
5 Months ago
Embark Studios - Release Manager - Games

Embark Studios

Stockholm, Stockholm County, Sweden (On-Site)
3 Weeks ago
Playtika - Director of Monetization

Playtika

Israel (On-Site)
1 Month ago
Gunzilla - Senior Gameplay Animator

Gunzilla

London, England, United Kingdom (On-Site)
1 Week ago
Overwolf - Developer Relations Manager

Overwolf

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
1 Month ago
Epic Games - Senior AI Designer

Epic Games

(On-Site)
1 Week ago
Epic Games - Senior Product Counsel, Children's Privacy & Design

Epic Games

(On-Site)
1 Month ago
The Walt Disney Company - Senior Data Analyst

The Walt Disney Company

New York, New York, United States (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

Jobs in United States

Rackspace Technology - Sales Executive V - Remote

Rackspace Technology

United States (Remote)
3 Months ago
Crunchyroll - DevOps Engineer - Cloud Reliability

Crunchyroll

San Francisco, California, United States (Hybrid)
1 Month ago
Skillz - Legal Counsel - Contracts

Skillz

Las Vegas, Nevada, United States (On-Site)
2 Weeks ago
The Walt Disney Company - Director, Entertainment Operations

The Walt Disney Company

Celebration, Florida, United States (On-Site)
1 Week ago
Visa - Manager, Site Reliability Engineering

Visa

Ashburn, Virginia, United States (Hybrid)
3 Months ago
ION - Senior Technical Consultant - Endur

ION

New York, New York, United States (On-Site)
5 Months ago
Patel greene - Senior PD&E Planner

Patel greene

Tallahassee, Florida, United States (On-Site)
5 Months ago
ByteDance - Senior Backend Software Engineer, Global E-commerce Seller Platform

ByteDance

Seattle, Washington, United States (On-Site)
5 Months ago
Nissan - Warehouse Operator- Irving

Nissan

Irving, Texas, United States (On-Site)
6 Months ago
HP - Privacy Analyst  (Houston/Austin/Fort Collins)

HP

Spring, Texas, United States (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

The Walt Disney Company - Oracle Retail Expert F/H/NB - CDI

The Walt Disney Company

Île-de-France, France (On-Site)
4 Months ago
Worlds - User Acquisition Manager

Worlds

(Remote)
1 Week ago
Globalization Partners - Director, Product Led Growth Marketing

Globalization Partners

Boston, Massachusetts, United States (Remote)
4 Months ago
Next Level Business Services - Salesforce Business Analyst (Domain Marketing)

Next Level Business Services

Lansdale, Pennsylvania, United States (On-Site)
5 Months ago
Whatnot - Category Marketing Manager- France

Whatnot

London, England, United Kingdom (On-Site)
5 Months ago
DraftKings - CRM Specialist

DraftKings

London, England, United Kingdom (On-Site)
1 Month ago
Twitch - Product Marketing Manager

Twitch

San Francisco, California, United States (On-Site)
5 Days ago
Kolibri Games - User Acquisition Lead

Kolibri Games

Berlin, Berlin, Germany (Hybrid)
5 Days ago
Tencent - Overseas UA Manager - Casual Games

Tencent

Shenzhen, Guangdong Province, China (On-Site)
4 Days ago
Assystems - Responsable de lots H/F

Assystems

Codolet, Occitanie, France (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Copenhagen, Denmark (On-Site)

Sofia, Sofia City Province, Bulgaria (Hybrid)

Portland, Oregon, United States (Remote)

United States (Remote)

Portland, Oregon, United States (Remote)

Sofia, Sofia City Province, Bulgaria (Hybrid)

Sofia, Sofia City Province, Bulgaria (Hybrid)

New South Wales, Australia (Hybrid)

View All Jobs

Get notified when new jobs are added by Milestone

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug