Senior Performance Marketing Manager
Job Summary
Job Description
- 5+ years in mobile game UA
- Multi-million dollar budget management
- Deep understanding of UA channels
- Cross-functional team collaboration
- Data analysis & creative understanding
- Excellent communication & presentation skills
- Relocation assistance
- Hybrid work model
5 skills required
Job Details
You will have impact and fun at work by doing:
- Collaborating closely with the UA Lead to execute our strategy for Angry Birds 2 and grow our engaged user base
- Managing networks and campaigns, as well as owning every aspect about them (budget, analytics etc.)
- Driving a relentless culture of experimentation on your UA channels, while also ideating and establishing user acquisition funnels on new platforms
- Reporting about our performance marketing operations to your close stakeholders in an insightful yet concise manner
- Being on the lookout to maximise growth opportunities by collaborating with cross functional teams (Marketing, Community, Creative, Product, Analytics)
- Contributing to the creative ideation and production process by providing relevant insights to our Marketing Creative Lead, based on the assets’ performance and your knowledge of the market
Experience and skills we are looking for:
- Solid working experience of 5+ years in mobile games and/or app user acquisition
- Demonstrated ability to effectively manage and optimise multi-million dollar acquisition budgets
- Wide understanding of UA strategies and channels outside of tracked marketing
- Proven ability to partner with cross-functional teams: Product, Finance, Creative and Business Intelligence/ Data Engineering
- Balance of data skills and understanding of creatives
- Excellent managerial, communication, interpersonal and presentation skill
- Growth mindset when you are never satisfied with status-quo, always striving to improve and learn, encouraging teams and colleagues to do the same
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About The Company
Rovio Entertainment Corporation is a global mobile-first games company that creates, develops and publishes mobile games, which have been downloaded over 5 billion times. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment, animations and consumer products in brand licensing. Rovio has produced The Angry Birds Movie (2016), and its sequel, The Angry Birds Movie 2 was released in 2019. The company offers multiple mobile games and has eight game studios – one in Espoo (Finland), one in Stockholm (Sweden), one in Copenhagen (Denmark), one in Barcelona (Spain), two in Montreal and one in Toronto (Canada). The studios also include a subsidiary in Izmir (Turkey) called Ruby Games, which was acquired in 2021. Most of the employees are based in Finland where Rovio is headquartered. The company’s shares are listed on the main list of NASDAQ Helsinki stock exchange with the trading code ROVIO. Sega Europe Limited has acquired more than 90 percent of Rovio’s issued and outstanding shares and will delist the company from NASDAQ Helsinki stock exchange as soon as permitted under applicable laws.
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