Consumer Insights Manager

3 Months ago • 3 Years + • Data Analyst • $102,552 PA - $190,455 PA

Job Summary

Job Description

The Consumer Insights Manager will lead market research initiatives supporting Aristocrat Gaming studios, developing games for casinos globally. This role involves building strong relationships with studios, understanding business needs, and delivering actionable insights. Responsibilities include designing and executing research (art & theme testing, player motivation research, etc.), creating insightful reports and presentations, leveraging internal and external data, managing research vendors, and collaborating with stakeholders to drive business growth and product decisions within the regulated gaming sector. The ideal candidate possesses 3+ years of market research experience, strong communication skills, and proficiency in various research methodologies.
Must have:
  • 3+ years market research experience
  • Strong communication & presentation skills
  • Proficiency in various research methodologies
  • Data analysis & report creation skills
  • Experience managing research projects
Good to have:
  • Master's degree in related field
  • Experience in regulated industry (gaming, finance, healthcare)
  • Casino/slot machine experience
  • Qualitative research experience
  • Proficiency in Qualtrics, SPSS, or similar tools
Perks:
  • Robust benefits package
  • Global career opportunities
  • Flexible working options

Job Details

We are looking for a dynamic Consumer Insights Manager to join our Global Consumer Insights team! This role will lead market research initiatives supporting Aristocrat Gaming and various slots studios developing games for casinos worldwide. In this highly collaborative and pivotal role, you will report to the Senior Consumer Insights Manager and engage with global studios to deliver consumer-centric insights that drive business growth and product decisions within the regulated gaming sector.

What You'll Do

  • Build strong relationships with slot studios, managing day-to-day research activities to understand business needs and deliver actionable insights.

  • Partner with other members of the Consumer Insights team and key stakeholders focused on the gaming business.

  • Design and execute a range of research methodologies, including art and theme testing, landscape studies, player motivation research, hardware studies, and competitive satisfaction assessments.

  • Create clear, insightful reports and presentations, translating findings into meaningful narratives and actionable recommendations for teams across the organization, including senior executives.

  • Incorporate secondary industry or internal data to complement primary research insights and ensure a holistic understanding of player preferences and behaviors.

  • Manage relationships with existing research vendors and onboard new partners as needed to support research initiatives effectively.

What We're Looking For

  • 3+ years of experience with market research methodologies with hands-on project management from start to finish.

  • Strong writing and presentation skills, with the ability to effectively communicate findings to various stakeholders.

  • Proficiency in creating reports and presenting insights, ensuring clarity and relevance for different audiences.

  • Ability to conduct research independently or collaboratively with external partners, ensuring projects meet objectives and timelines.

  • Proven experience leveraging internal data sources and/or external data aggregators to extract, analyze, and synthesize information that effectively addresses business questions and drives strategic decision-making.

Preferred:

  • Master’s degree in market research, psychology, business, or a related field.

  • Experience conducting research in a regulated industry, such as gaming, finance, or healthcare, with a strong understanding of compliance considerations; prior experience in the casino industry, particularly with slot machines, is highly desirable.

  • Hands-on experience with qualitative research methods, including in-person research, product testing, intercept interviews, and other face-to-face methodologies to gather deep consumer insights.

  • Proficiency with survey tools (e.g., Qualtrics), data analysis software (e.g., SPSS), or consumer panels is advantageous.

  • Proficiency in creating reports and presenting insights, ensuring clarity and relevance for different audiences.

  • Ability to conduct research independently or collaboratively with external partners, ensuring projects meet objectives and timelines.

  • Proven experience leveraging internal data sources and/or external data aggregators to extract, analyze, and synthesize information that effectively addresses business questions and drives strategic decision-making.

Why Aristocrat?

Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.

We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. We offer a range of flexible working options through all.flex, our flexible hybrid work model and invite you to have a conversation with us about flexible working. EEO M/F/D/V

  • World Leader in Gaming Entertainment

  • Robust benefits package

  • Global career opportunities

Our Values

  • All about the Player

  • Talent Unleashed

  • Collective Brilliance

  • Good Business Good Citizen

The US based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.

Travel Expectations

None

Pay Range

$102,552 - $190,455 per year

Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.

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About The Company

Aristocrat Leisure Limited is an ASX20 listed company and one of the world’s leading providers of gaming solutions. We’re licensed in over 300 jurisdictions and operate in over 90 countries around the world. We’re also proud to have a team of over 7000 employees that deliver outstanding results by pushing the boundaries of innovation, creativity and technology each day. We offer a diverse range of products and services including electronic gaming machines, social gaming and casino management systems, but it doesn’t stop there. Despite our global presence and exponential growth, we remain an ideas company at heart that is committed to delivering outstanding results for our customers and players and an unparalleled experience for our employees, who have the opportunity to grow, be inspired and be the best they can be.


Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play – every day.  


Come and join us – let’s play!


𝘗𝘭𝘦𝘢𝘴𝘦 𝘣𝘦 𝘢𝘭𝘦𝘳𝘵 𝘵𝘰 𝘴𝘤𝘢𝘮𝘴 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘦𝘮𝘱𝘭𝘰𝘺𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴. 𝘈𝘯𝘺 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘤𝘢𝘯𝘥𝘪𝘥𝘢𝘵𝘦𝘴 𝘳𝘦𝘨𝘢𝘳𝘥𝘪𝘯𝘨 𝘦𝘮𝘱𝘭𝘰𝘺𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘢𝘵 𝘈𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵 𝘰𝘳 𝘪𝘵𝘴 𝘴𝘶𝘣𝘴𝘪𝘥𝘪𝘢𝘳𝘪𝘦𝘴 𝘸𝘪𝘭𝘭 𝘤𝘰𝘮𝘦 𝘧𝘳𝘰𝘮 𝘢𝘯 @𝘢𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵.𝘤𝘰𝘮, @𝘣𝘪𝘨𝘧𝘪𝘴𝘩𝘨𝘢𝘮𝘦𝘴.𝘤𝘰𝘮, @𝘱𝘪𝘹𝘦𝘭𝘶𝘯𝘪𝘵𝘦𝘥.𝘤𝘰𝘮, 𝘰𝘳 @𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘮𝘢𝘥𝘯𝘦𝘴𝘴.𝘤𝘰𝘮 𝘦𝘮𝘢𝘪𝘭 𝘢𝘥𝘥𝘳𝘦𝘴𝘴. 𝘍𝘳𝘰𝘮 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘵𝘪𝘮𝘦, 𝘈𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵 𝘮𝘢𝘺 𝘶𝘴𝘦 𝘢𝘯 𝘦𝘹𝘵𝘦𝘳𝘯𝘢𝘭 𝘢𝘨𝘦𝘯𝘤𝘺 𝘧𝘰𝘳 𝘳𝘦𝘤𝘳𝘶𝘪𝘵𝘮𝘦𝘯𝘵 𝘱𝘶𝘳𝘱𝘰𝘴𝘦𝘴, 𝘩𝘰𝘸𝘦𝘷𝘦𝘳 𝘵𝘩𝘦𝘺 𝘸𝘪𝘭𝘭 𝘯𝘦𝘷𝘦𝘳 𝘳𝘦𝘲𝘶𝘦𝘴𝘵 𝘱𝘢𝘺𝘮𝘦𝘯𝘵𝘴 𝘰𝘧 𝘢𝘯𝘺 𝘴𝘰𝘳𝘵.

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