The Consumer Insights Manager will lead market research initiatives supporting Aristocrat Gaming studios, developing games for casinos globally.  This role involves building strong relationships with studios, understanding business needs, and delivering actionable insights. Responsibilities include designing and executing research (art & theme testing, player motivation research, etc.), creating insightful reports and presentations, leveraging internal and external data, managing research vendors, and collaborating with stakeholders to drive business growth and product decisions within the regulated gaming sector.  The ideal candidate possesses 3+ years of market research experience, strong communication skills, and proficiency in various research methodologies.

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<div data-automation-id="jobPostingDescription" class="css-oplht1">We are looking for a dynamic Consumer Insights Manager to join our Global Consumer Insights team! This role will lead market research initiatives supporting Aristocrat Gaming and various slots studios developing games for casinos worldwide. In this highly collaborative and pivotal role, you will report to the Senior Consumer Insights Manager and engage with global studios to deliver consumer-centric insights that drive business growth and product decisions within the regulated gaming sector.<h2></h2><h2>What You'll Do</h2><ul><li>Build strong relationships with slot studios, managing day-to-day research activities to understand business needs and deliver actionable insights.</li><li>Partner with other members of the Consumer Insights team and key stakeholders focused on the gaming business.</li><li>Design and execute a range of research methodologies, including art and theme testing, landscape studies, player motivation research, hardware studies, and competitive satisfaction assessments.</li><li>Create clear, insightful reports and presentations, translating findings into meaningful narratives and actionable recommendations for teams across the organization, including senior executives.</li><li>Incorporate secondary industry or internal data to complement primary research insights and ensure a holistic understanding of player preferences and behaviors.</li><li>Manage relationships with existing research vendors and onboard new partners as needed to support research initiatives effectively.</li></ul><h2>What We're Looking For</h2><ul><li>3+ years of experience with market research methodologies with hands-on project management from start to finish.</li><li>Strong writing and presentation skills, with the ability to effectively communicate findings to various stakeholders.</li><li>Proficiency in creating reports and presenting insights, ensuring clarity and relevance for different audiences.</li><li>Ability to conduct research independently or collaboratively with external partners, ensuring projects meet objectives and timelines.</li><li>Proven experience leveraging internal data sources and/or external data aggregators to extract, analyze, and synthesize information that effectively addresses business questions and drives strategic decision-making.</li></ul>Preferred:<ul><li>Master’s degree in market research, psychology, business, or a related field.</li><li>Experience conducting research in a regulated industry, such as gaming, finance, or healthcare, with a strong understanding of compliance considerations; prior experience in the casino industry, particularly with slot machines, is highly desirable.</li><li>Hands-on experience with qualitative research methods, including in-person research, product testing, intercept interviews, and other face-to-face methodologies to gather deep consumer insights.</li><li>Proficiency with survey tools (e.g., Qualtrics), data analysis software (e.g., SPSS), or consumer panels is advantageous.</li><li>Proficiency in creating reports and presenting insights, ensuring clarity and relevance for different audiences.</li><li>Ability to conduct research independently or collaboratively with external partners, ensuring projects meet objectives and timelines.</li><li>Proven experience leveraging internal data sources and/or external data aggregators to extract, analyze, and synthesize information that effectively addresses business questions and drives strategic decision-making.</li></ul><h2>Why Aristocrat?</h2>Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. We offer a range of flexible working options through all.flex, our flexible hybrid work model and invite you to have a conversation with us about flexible working. EEO M/F/D/V<ul><li>World Leader in Gaming Entertainment</li><li>Robust benefits package</li><li>Global career opportunities</li></ul><h2></h2><h2>Our Values</h2><ul><li>All about the Player</li><li>Talent Unleashed</li><li>Collective Brilliance</li><li>Good Business Good Citizen</li></ul>The US based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.<h2></h2><h2></h2><h2>Travel Expectations</h2>None<h2></h2><h2>Pay Range</h2>$102,552 - $190,455 per yearOur goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.</div>

Consumer Insights Manager