Creative Marketing Lead, SWEEPS
Job Summary
Job Description
The Creative Marketing Lead at SWEEPS is responsible for developing and overseeing creative assets for web-based casino games across marketing channels. This role requires leveraging data insights and trends to create high-impact marketing materials. The successful candidate will lead a creative team, providing art direction and feedback, managing multiple projects simultaneously, and collaborating with various departments (UA, Data, stakeholders). Implementation of AI tools for content optimization and workflow innovation is also a key responsibility. The ideal candidate possesses 3+ years of experience in a marketing/performance creative role, a strong understanding of branding and visual communication, excellent design skills, proven team leadership abilities, and bilingual communication skills (Hebrew and English).
Must have:
- 3+ years marketing/performance creative experience
- Strong branding & visual communication understanding
- Excellent design skills (typography, graphic design)
- Proven team leadership & management skills
- Bilingual (Hebrew & English)
- Data-driven creative approach
- Project management expertise
Good to have:
- Gaming industry experience
- Experience with AI tools
- Experience with external partnerships
4 skills required
Job Details
Description
The Creative Marketing Lead's key responsibilities:
- Develop and oversee creative assets for web-based casino games across marketing channels, using data insights and trends.
- Lead a creative team, providing art direction and feedback for high-quality output.
- Manage multiple projects in a fast-paced environment while maintaining attention to detail.
- Collaborate with UA managers, Data teams, and stakeholders to align objectives across departments.
- Implement AI tools to optimize content production and innovate creative workflows.
Requirements
Requirements:
- 3+ years in marketing/performance creative role
- Strong understanding of branding and visual communication
- Excellence in typography and graphic design
- Creative mindset with a focus on marketing analytics
- Proven team leadership abilities
- Self-motivated with strong initiative
- Bilingual communication skills (Hebrew and English)
- Effective project and team management capabilities
- Strong interpersonal skills
- Experience with external partnerships
- Ability to work with global teams
- Gaming industry experience is a plus
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About The Company
PLAYSTUDIOS is a public company and a leader in the field of social gaming, established by experienced entrepreneurs with exceptional expertise in the fields of gaming, graphic engines, and online social interaction. At PLAYSTUDIOS, we are developing a revolutionary social gaming platform aimed at reshaping the way people from all segments play online. Our flagship apps are consistently rated among the Top-20 Grossing apps in the Apple App Store in our category! PLAYSTUDIOS maintains R&D teams and game studios in the US, Israel, Serbia, and Asia. We are a dynamic, young-minded, Dog-Friendly environment. You’ll work with talented engineers, game designers, and other leaders working together to change the face of social gaming!
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