CRM Executive

2 Months ago • All levels • Campaign Management

Job Summary

Job Description

The CRM Executive will support the CRM Manager in developing and implementing impactful email campaigns for Walt Disney World, Disney Cruise Line, and Disneyland Paris. Responsibilities include planning and managing email communications calendars, project managing campaigns through JIRA, developing email content (copywriting and image selection), collaborating with various teams (Brand Strategy, Legal), producing data selection briefs, conducting email testing, and generating post-campaign reports. The role also entails leading the day-to-day running of email campaigns, maintaining relationships with the CRM agency, supervising costs and timings, and acting as the main point of contact for the Disneyland Paris CRM team.
Must have:
  • Email marketing and CRM experience
  • Experience delivering email/CRM campaigns
  • Experience in digital project management (JIRA)
  • HTML & email content systems (Salesforce)
  • Ability to plan segmented email campaigns
  • Copywriting and image selection skills
Good to have:
  • Experience in travel, hospitality, or entertainment
  • Experience with Smartsheet
Perks:
  • 25 days annual leave
  • Private medical insurance & dental care
  • Free Park Entry
  • Disney Discounts
  • Excellent parental and guardian leave

Job Details

Job Summary:

About the Role & Team

This role will require you to be onsite at our Hammersmith offices 4 days a week

You will support the CRM Manager in developing, planning and implementing impactful and engaging tactical email campaigns to meet the short-term and long-term needs of the business for Walt Disney World , Disney Cruise Line and Disneyland Paris.

To achieve the attendance, room nights and revenue goals for Walt Disney World Resort in Florida and Disneyland Paris, and booking, revenue and per Diem goals for Disney Cruise Line through email marketing to our database of prospects and previous Guests.

What you will do:

Own the day-to-day activities for the tactical email programmes for our three travel brands to ensure CRM campaigns are delivered efficiently in a timely manner

Activities include but are not limited to:

  • Planning and management of the email communications calendar in line with strategic objectives

  • Project management of email campaigns through JIRA, including close liaison with our CRM agency and wider team members

  • Development of email content including copywriting and image sourcing/selection

  • Collaborator management to gain buy-in and approval from Brand Strategy, Legal, etc. as appropriate

  • Production of data selection briefs to request relevant audiences for our campaigns from the data team

  • Email testing and sign-off with agency and internal partners to make sure campaign deployments are successful and to outlined exacting standards

  • Post-campaign review and reporting so findings and key insights/actions can be nurtured into the

Annual Operating Plan:

  • Lead the day-to-day running of all email campaigns on the broadcast calendar and the team leader to plan-out the calendar for the following financial year

  • Ensure an effective relationship is maintained with the CRM agency by sharing DDI calendar and campaign key activation dates, working closely with day-to-day agency contacts and attending weekly status calls

  • Engage with internal partners and external agencies to supervise costs, timings and critical metrics for each campaign

  • Be the main point of contact for the Disneyland Paris CRM team to validate and approve campaign copy/content for the UK and Ireland markets

Skills & Qualifications Required

  • Email marketing and CRM experience preferably in a multi-national marketing environment

  • Shown success implementing and delivering email/CRM campaigns

  • Consistent track record to influence throughout relevant levels of a matrix organisation

  • Experience in consumer marketing within the travel, hospitality and/or entertainment industry, desirable, working on compelling emails that support business goals and marketing plans

  • Solid understanding of digital project management platforms, e.g.: JIRA, Smartsheet

  • Experience of HTML & eBroadcast platforms/email content systems, e.g. Salesforce/content builder

  • Ability to plan and develop segmented/tailored email marketing campaigns

  • Ability to handle multiple campaigns simultaneously and work both independently and as part of a team

The Perks

  • 25 days annual leave

  • Private medical insurance & dental care

  • Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free

  • Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing

  • Excellent parental and guardian leave

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives. We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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