CRM Manager

Scientific Games:

Scientific Games is the global leader in lottery games, sports betting and technology, and the partner of choice for government lotteries. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We push game designs to the next level and are pioneers in data analytics and iLottery. Built on a foundation of trusted partnerships, Scientific Games combines relentless innovation, legendary performance, and unwavering security to responsibly propel the global lottery industry ever forward.

Position Summary

Scientific Games is looking for a CRM Manager to set up and execute against a CRM strategy for multiple state lottery accounts with digital engagement programs. 
This position will:
o    Work with Lottery Account Managers to work with Lottery customers to identify program goals and collaborate on strategies and timelines.
o    Work within the Scientific Games Growth Marketing team to achieve these goals and drive customer value maximization through CRM channels. Longer term this role will evolve to support new projects and customers across our territories. It’s the start of something big with one of the largest lottery providers in the world.

• Manage CRM budget across all engagement channels, including emails & mobile messaging.
• Led strong segmentation and personalization strategy for each customer.
• Lead relationships with key partners (e.g. Account Managers, lottery customers) on a day-to-day basis
• Collaborate and maintain strong relationships with stakeholders both internal (account managers) and external (lottery customers)
• Oversee campaign performance analysis, track KPIs and identify areas for improvement, reporting regularly to internal and external customers.
• Lead the CRM team in defining and managing strategic goals and deliverables for digital channels
• Drive a culture of change, innovation and experimentation.
• Ensure successful and in-budget execution of CRM strategy by managing internal escalations and debottlenecking with internal and external partners

Qualifications

Education

Bachelors degree or working toward in related field.

Years of Related Experience

1+ Years

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, stand, walk, bend, use hands, operate a computer, and have specific vision abilities to include close and distance vision, and ability to adjust focus working with computer and business equipment.

Work Conditions

Scientific Games, LLC and its affiliates (collectively, “SG”) are engaged in highly regulated gaming and lottery businesses.   As a result, certain SG employees may, among other things, be required to obtain a gaming or other license(s), undergo background investigations or security checks, or meet certain standards dictated by law, regulation or contracts.   In order to ensure SG complies with its regulatory and contractual commitments, as a condition to hiring and continuing to employ its employees, SG requires all of its employees to meet those requirements that are necessary to fulfill their individual roles.  As a prerequisite to employment with SG (to the extent permitted by law), you shall be asked to consent to SG conducting a due diligence/background investigation on you.

This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee in this position may be requested to perform other job-related tasks and responsibilities than those stated above. 
 

SG is an Equal Opportunity Employer and does not discriminate against applicants due to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If you’d like more information about your equal employment opportunity rights as an applicant under the law, please click here for EEOC Poster.