Digital Marketing Coordinator

A bit about us 

Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us!
 

Job Description

The Digital Marketing Coordinator plays a key role in executing digital marketing tactics and campaigns across our retail stores and eCommerce channels, while also supporting digital brand initiatives. Using data-driven insights, digital advertising platforms, and localized marketing efforts, this role focuses on increasing in-store and online traffic, enhancing customer engagement, and driving sales conversions.

Success requires a proactive, detail-oriented individual who thrives in a fast-paced environment, managing multiple tasks while meeting deadlines. The Coordinator will work closely with UK+ Marketing Communication, PR, and Retail Marketing teams, as well as European and Global marketing functions, ensuring seamless collaboration and impactful results. Strong communication and organizational skills are essential.

Responsibilities

• Implement paid digital marketing plans for DOTS and eCommerce using techniques such as A/B testing and targeted campaigns through Meta’s ad platforms to improve CPC and conversion rates.

• Manage & optimize DOTS Google My Business (GMB) profiles

• Collaborate with retailers and third-party web suppliers to deploy Trek campaigns, promotions and launches.

• Administer the UK affiliate marketing program (Avantlink), ensuring effective program performance.

• Execute, monitor and optimize brand-level and product-specific SEO and email marketing to consumers & retailers.

• Set up, monitor, and adjust product-specific paid search campaigns and shopping feeds.

• Execute promotional eCommerce activities, including creating voucher codes and building curated product collections.

• Assist in website merchandising efforts to improve user experience and drive sales.

• Contribute to Brand community engagement campaigns, targeting both retailers and consumers

• Regularly analyze marketing and performance data, creating reports and actionable insights to support strategy refinement, decision-making, and reporting.

• Support the Digital, MarComms & PR projects and calendar

• Stay informed about emerging digital marketing trends and tools, bringing innovative ideas to improve strategies.

Requirements

• Candidates must have 1-3 years’ experience in digital marketing coordination and production

• Previous experience in sales conversion digital marketing advantageous

• Excellent time management and pro-active goal accountability

• Experience in content production for use on social platforms

• Experience of email production/distributions systems or willingness to learn

• Outstanding customer service skills both internally and externally

• Ability to work well and build sound relationships with multi-disciplinary teams

• Ability to work independently with minimal supervision on projects

• Highly organized and a good communicator

• Must have strong written and verbal communication skills

• Familiarity with google analytics and SEO/SEM

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!