Director Corporate Communications

About Disney AdSales:

Disney AdSales (DAS) is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations. Disney AdSales has made significant investments in innovation – unveiling strategies and solutions around data-driven precision, premium ad experiences and frictionless transactions for marketers.

About Disney AdSales Corporate Communications Team:

The Corporate Communications & Strategy team oversees communications strategy, operations and business development for the AdSales division. It is responsible for charting holistic, multi-platform communications tactics supported by operational research and insights and marketplace strategy capabilities. The group works hand-in-hand with sales, content and digital leaders – along with the respective communications and business teams across the entire Disney portfolio – to drive growth and lead generation across all screens.

About the Role:

We are seeking a Director, Corporate Communications with deep knowledge and expertise in AdTech and streaming TV, including experience in addressable advertising and marketing solutions. Ideal candidates will have deep experience in corporate communications and working with senior executives. This role will be responsible for positioning Disney AdSales as a leader in the marketplace and elevating its streaming, entertainment and sports branded solutions through media relations, thought leadership initiatives, award submissions, internal communications and more. Through strategic and effective storytelling and partnerships with key clients and internal stakeholders, this candidate will help drive business results – developing and leading a holistic communications strategy for Disney Ad Sales’ data and insights measurement capabilities.

What You Will Do:

• Simplify, synthesize and communicate complex data, insights, initiatives and programs to the marketplace

• Follow marketplace trends in the streaming, entertainment and sports space to develop proactive story ideas as it relates to DAS

• Lead brainstorming sessions and develop holistic communications strategies

• Manage multiple projects with tight deadlines

• Communicate effectively with a range of executives and cross-divisional department teams

• Perform at a high level, even when faced with unexpected change; creative problem solver in dealing with ambiguity or difficult challenges

• Willing to take risks to ensure creative thinking and the best possible outcomes

• Work with data and create solutions

• Travel based on business needs

Required Qualifications & Skills:

• 11+ years’ experience. Preferably in the streaming TV and digital media space with a deep understanding of entertainment and sports.

• Corporate communications, PR, journalism or equivalent experience, including experience leading teams

• Creativity, diplomacy, and ability to juggle heavy volume of diverse projects, including both strategic and tactical assignments

• Strong verbal and writing skills, with demonstrated ability to effectively and rapidly deliver information in a complex, multi-business global company

• Oversee development and distribution of press materials, key messages, Q&A documents

• Build and maintain relationships with journalists, online influencers and key internal stakeholders

• Respond to media inquiries and act as company spokesperson as required

• Communicate regular media and issues updates to senior management

Education:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field