Director, Marketing

1 Month ago • All levels

About the job

SummaryBy Outscal

Universal Music Group seeks a Director of Marketing Strategy to oversee marketing campaigns, strategies, and projects. Proven track record of artist development across various sizes, deep understanding of music marketplace, and experience in short-form content are essential.

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Universal Music Group is looking for a Director of Marketing Strategy.  You will oversee and be responsible for day-to-day project management, crafting marketing campaigns and strategies.

HOW WE LEAD:

The Marketing Strategy Director will support and collaborate with the Marketing team in the timely creation and execution of marketing plans that align with the overall vision and strategy for assigned releases, maximizing sales and exposure; reflective of strategic goals, release-specific objectives, and financial guidelines.

HOW YOU’LL CREATE:

  • Oversee and manage all project dates, deadlines, and tasks related to the assigned artist roster.

  • Build and execute marketing plans for individual artists.  Should meet all deadlines and fully execute plan in all respective areas.

  • Function as liaison with Creative Department to ensure all marketing deadlines are met, including initiation and creation of all release materials, and marketing assets as needed.

  • Help facilitate and optimize the timely delivery of items to Commercial Partnership teams to meet sales, marketing, and production deadlines.

  • Manage an “always on” narrative campaign for priority artists

  • Work closely with artists, managers, and key label executives to build trusting relationships

  • Prepare daily/weekly online marketing summaries and plans.

  • Communicate and work collaboratively across internal departments including Marketing, Sales, Brand Partnerships, A&R, Finance, and Production.

  • Ensure on-time delivery of all marketing assets for releases or campaigns by coordinating deadlines, digital content, and other marketing materials for all projects.

  • Have a finger on the pulse of what’s going on in pop culture, across key internet trends, apps, influencers, etc.

  • Create and keep current one-sheets and timelines.

  • Other duties and responsibilities as assigned.

BRING YOUR VIBE:

  • Deep and specific understanding of the music marketplace including but not limited to typical marketing strategies, creation of fandoms, packaging strategies, distribution deal mechanics and customary communication practices.

  • Specific emphasis in short form content across all platforms, its creation and how to build deeper connections with fan

  • Creative thinker with an eye for design, in addition to a strategic marketer who is driven by innovation and understands how to communicate effectively & measure results.

  • Not afraid of a challenge or working with big personalities and large teams.

  • Must be flexible and adaptable; no task is too small.

  • Experience and desire to work in a fast-paced, high-volume environment and ability to multi-task and prioritize.

  • Broad knowledge of the music business landscape across rock, alternative and hip hop

  • Proven track record of artist development across artists of various sizes

  • Digitally savvy with an understanding of social media, content, CRM, and the influencer space

  • Able to create cohesive campaigns that tell an artist’s story and build fandom

  • Creative thinker who is able to execute on ideas

Perks Playlist:

  • Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

  • Comprehensive medical, dental, vision, and FSA options, as well as:

    • 100% coverage for out-patient mental health services

    • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

    • A lifetime fertility support allowance of $30,000 to plan participants

    • Student Loan Repayment Assistance and Tuition Reimbursement

    • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

  • Variety of ways to prioritize much-needed time away from work including:

    • Flexible Paid Time Off (PTO) for exempt employees

    • 3-weeks PTO for non-exempt employees

    • 2-weeks paid Winter Break

    • 10 Company Holidays (including Juneteenth and Wellbeing Day)

    • Summer Fridays (between Memorial Day and Labor Day)

    • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish


Job Category:

Marketing, Streaming & Digital Media

Salary Range:

$78,700 - $110,200

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.

$78.7K - $110.2K/yr (Outscal est.)
$94.5K/yr avg.
New York, New York, United States

About The Company

Tennessee, United States (On-Site)

Tennessee, United States (On-Site)

California, United States (On-Site)

Pennsylvania, United States (On-Site)

California, United States (Hybrid)

California, United States (On-Site)

California, United States (On-Site)

Tennessee, United States (On-Site)

Tennessee, United States (On-Site)

View All Jobs

Similar Jobs

Ubisoft - Associate Art Director

Quebec, Canada (Hybrid)

Samsung Semiconductor - Director, Technical Marketing for SoC

California, United States (On-Site)

QUANTIC DREAM - Director Gameplay Design

Quebec, Canada (Hybrid)

QUANTIC DREAM - Cinematic Director (F/M/NB)

Île-de-France, France (On-Site)

Mojang Studios - Production Director

Stockholm County, Sweden (Hybrid)

Similar Skill Jobs

Activision - Lead Analytics Engineer

California, United States (On-Site)

Warner Bros. Games - Manager, Global Franchise

California, United States (Hybrid)

Scanline VFX - Creative Editor

California, United States (Hybrid)

Scanline VFX - Creative Editor

British Columbia, Canada (Hybrid)

The Walt Disney Company - Sr. Ride Development Engineer

Florida, United States (On-Site)

Trek - service manager

New Jersey, United States (On-Site)

sglottery - Manufacturing Tech III

Georgia, United States (On-Site)

Skillz - Product Management, Co-Op 2025 Spring

Nevada, United States (On-Site)

Ubisoft - User Researcher

Ontario, Canada (Hybrid)

PlayStation Global - Senior Product Manager, Payments

California, United States (On-Site)

Jobs in New York, New York, United States

Stemuli Studios - Senior UI Tech Artist (Unity)

Texas, United States (Remote)

Inworld AI - Senior C++ Developer - USA

California, United States (On-Site)

PTW - Senior Combat/Encounter Designer - Contract

District Of Columbia, United States (Remote)

Activision - Lead Analytics Engineer

California, United States (On-Site)

Activision - Senior Manager, Accounting

California, United States (On-Site)

Warner Bros. Games - Manager, Global Franchise

California, United States (Hybrid)

Scanline VFX - Creative Editor

California, United States (Hybrid)

The Walt Disney Company - Sr. Ride Development Engineer

Florida, United States (On-Site)

DraftKings - Senior Analyst, CRM Analytics

Massachusetts, United States (On-Site)

Trek - service manager

New Jersey, United States (On-Site)

Marketing Jobs

DraftKings - Junior Production Designer

United States (Remote)

Easygo - Marketing Executive

Victoria, Australia (On-Site)

Ubisoft - Analyste Senior, Live Analytics

Quebec, Canada (Hybrid)

Samsung Semiconductor - Director, Technical Marketing for SoC

California, United States (On-Site)

Samsung Semiconductor - Marketing Events Coordinator (Contractor)

California, United States (Hybrid)

Carry1st - Marketing Data Analyst

Faro District, Portugal (Remote)

Carry1st - Marketing Data Analyst

Western Cape, South Africa (Remote)

Carry1st - Marketing Data Analyst

Nairobi County, Kenya (Remote)

Beyond Sports  - Marketing Coordinator

North Holland, Netherlands (On-Site)

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug