Senior Performance Marketing Manager
Job Summary
Job Description
As a Senior Performance Marketing Manager at Rovio, you'll be responsible for executing the User Acquisition (UA) strategy for Angry Birds 2, managing multi-million dollar budgets, and growing the game's user base. This role involves managing campaigns, optimizing performance across various channels, reporting on key metrics, and collaborating with cross-functional teams. You will also contribute to creative ideation and leverage data-driven insights to maximize growth. The position requires strong experience in mobile game UA, excellent analytical and communication skills, and a proven ability to manage large budgets and teams. The role is based in Stockholm and operates on a hybrid work model.
Must have:
- 5+ years in mobile games/app UA
- Manage multi-million dollar budgets
- Wide understanding of UA strategies
- Cross-functional team collaboration
- Data skills and creative understanding
- Excellent communication & presentation skills
Good to have:
- Management experience
- Mentorship and training
- Mobile marketing ad tech expertise
- Successful retargeting strategy
- SQL, Python, or Javascript skills
Perks:
- Relocation assistance
7 skills required
Job Details
Senior Performance Marketing Manager
28.06.2024 Marketing Permanent Open positionRovio is part of the SEGA family and world famous for our flagship IP Angry Birds - want to know more about Rovio as an employer? .
If performance marketing is your passion, you are excited about data-driven growth, have an extensive knowledge of the mobile advertising ecosystem and always strive to learn more and develop your skills - join our Stockholm UA team to work on our flagship Angry Birds 2!
We are looking for a Senior Performance Marketing Manager who will work closely with the Performance Marketing Lead to execute our User Acquisition strategy alongside a team of performance marketers. Your core responsibility will be to leverage your performance marketing expertise in order to grow the game’s new and re-engaged users acquisition efforts, supported by our multimillion dollar budget. You will join a vibrant performance marketing craft, have the opportunity to mentor others and collaborate with a wide variety of crafts.
Our team is located in our Stockholm studio, which follows a hybrid working model with 2 days spent together in the office per week.
If you are not in Sweden yet, we will provide relocation assistance
You will have impact and fun at work by doing:
- Collaborating closely with the UA Lead to execute our strategy for Angry Birds 2 and grow our engaged user base
- Managing networks and campaigns, as well as owning every aspect about them (budget, analytics etc.)
- Driving a relentless culture of experimentation on your UA channels, while also ideating and establishing user acquisition funnels on new platforms
- Reporting about our performance marketing operations to your close stakeholders in an insightful yet concise manner
- Being on the lookout to maximise growth opportunities by collaborating with cross functional teams (Marketing, Community, Creative, Product, Analytics)
- Contributing to the creative ideation and production process by providing relevant insights to our Marketing Creative Lead, based on the assets’ performance and your knowledge of the market
Experience and skills we are looking for:
- Solid working experience of 5+ years in mobile games and/or app user acquisition
- Demonstrated ability to effectively manage and optimise multi-million dollar acquisition budgets
- Wide understanding of UA strategies and channels outside of tracked marketing
- Proven ability to partner with cross-functional teams: Product, Finance, Creative and Business Intelligence/ Data Engineering
- Balance of data skills and understanding of creatives
- Excellent managerial, communication, interpersonal and presentation skill
- Growth mindset when you are never satisfied with status-quo, always striving to improve and learn, encouraging teams and colleagues to do the same
It would be nice if you also have the following skills:
- Experience of managing a performance marketers or a track record of successful mentorship and training of more junior colleagues
- Deeper understanding of mobile marketing ad tech: game measurement tools, attribution providers, programmatic advertising, fraud
- Experience of executing a successful Retargeting strategy
- Programming skills such as SQL to help you get the answers you need from your own queries, or Python and Javascript (& alike) to help you optimise and/or automate your work flows
Please send your CV in English. We look forward to meeting you!
We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name.
At Rovio, we are also committed to providing reasonable accommodations for qualified individuals with disabilities or special needs in our working environment and job application procedures. We are committed to continuously improving workplace accessibility. If you have any questions before applying, please write to us at .
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