Senior Performance Marketing Manager

4 Months ago • 5 Years + • Marketing

Job Summary

Job Description

As a Senior Performance Marketing Manager at Rovio, you'll be responsible for executing the User Acquisition (UA) strategy for Angry Birds 2, managing multi-million dollar budgets, and growing the game's user base. This role involves managing campaigns, optimizing performance across various channels, reporting on key metrics, and collaborating with cross-functional teams. You will also contribute to creative ideation and leverage data-driven insights to maximize growth. The position requires strong experience in mobile game UA, excellent analytical and communication skills, and a proven ability to manage large budgets and teams. The role is based in Stockholm and operates on a hybrid work model.
Must have:
  • 5+ years in mobile games/app UA
  • Manage multi-million dollar budgets
  • Wide understanding of UA strategies
  • Cross-functional team collaboration
  • Data skills and creative understanding
  • Excellent communication & presentation skills
Good to have:
  • Management experience
  • Mentorship and training
  • Mobile marketing ad tech expertise
  • Successful retargeting strategy
  • SQL, Python, or Javascript skills
Perks:
  • Relocation assistance

Job Details

Senior Performance Marketing Manager

28.06.2024 Marketing Permanent Open position
Rovio is part of the SEGA family and world famous for our flagship IP Angry Birds - want to know more about Rovio as an employer? .

If performance marketing is your passion, you are excited about data-driven growth, have an extensive knowledge of the mobile advertising ecosystem and always strive to learn more and develop your skills - join our Stockholm UA team to work on our flagship Angry Birds 2!
 
We are looking for a Senior Performance Marketing Manager who will work closely with the Performance Marketing Lead to execute our User Acquisition strategy alongside a team of performance marketers. Your core responsibility will be to leverage your performance marketing expertise in order to grow the game’s new and re-engaged users acquisition efforts, supported by our multimillion dollar budget. You will join a vibrant performance marketing craft, have the opportunity to mentor others and collaborate with a wide variety of crafts.

Our team is located in our Stockholm studio, which follows a hybrid working model with 2 days spent together in the office per week. 
If you are not in Sweden yet, we will provide relocation assistance


You will have impact and fun at work by doing:

  • Collaborating closely with the UA Lead to execute our strategy for Angry Birds 2 and grow our engaged user base
  • Managing networks and campaigns, as well as owning every aspect about them (budget, analytics etc.)
  • Driving a relentless culture of experimentation on your UA channels, while also ideating and establishing user acquisition funnels on new platforms
  • Reporting about our performance marketing operations to your close stakeholders in an insightful yet concise manner
  • Being on the lookout to maximise growth opportunities by collaborating with cross functional teams (Marketing, Community, Creative, Product, Analytics)
  • Contributing to the creative ideation and production process by providing relevant insights to our Marketing Creative Lead, based on the assets’ performance and your knowledge of the market

Experience and skills we are looking for:

  • Solid working experience of 5+ years in mobile games and/or app user acquisition
  • Demonstrated ability to effectively manage and optimise multi-million dollar acquisition budgets
  • Wide understanding of UA strategies and channels outside of tracked marketing
  • Proven ability to partner with cross-functional teams: Product, Finance, Creative and Business Intelligence/ Data Engineering
  • Balance of data skills and understanding of creatives
  • Excellent managerial, communication, interpersonal and presentation skill
  • Growth mindset when you are never satisfied with status-quo, always striving to improve and learn, encouraging teams and colleagues to do the same

It would be nice if you also have the following skills:

  • Experience of managing a performance marketers or a track record of successful mentorship and training of more junior colleagues
  • Deeper understanding of mobile marketing ad tech: game measurement tools, attribution providers, programmatic advertising, fraud
  • Experience of executing a successful Retargeting strategy
  • Programming skills such as SQL to help you get the answers you need from your own queries, or Python and Javascript (& alike) to help you optimise and/or automate your work flows

Please send your CV in English. We look forward to meeting you!

We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name.

At Rovio, we are also committed to providing reasonable accommodations for qualified individuals with disabilities or special needs in our working environment and job application procedures. We are committed to continuously improving workplace accessibility. If you have any questions before applying, please write to us at .

Similar Jobs

Google - Software Engineer, PhD, Early Career, Campus, 2025 Start

Google

Atlanta, Georgia, United States (On-Site)
4 Months ago
Next Level Business Services - UI developer

Next Level Business Services

San Francisco, California, United States (On-Site)
5 Months ago
Next Level Business Services - Javascript Developer/ Web UI Developer

Next Level Business Services

Santa Clara, California, United States (On-Site)
5 Months ago
Google - Software Engineer III, Full Stack, Google Ads

Google

(On-Site)
4 Months ago
Gallagher - Team Manager – Digital Marketing

Gallagher

Pune, Maharashtra, India (On-Site)
4 Months ago
ZiMAD - ASO Manager

ZiMAD

(Remote)
1 Month ago
Nagarro - Consultant SAP Senior

Nagarro

Entzheim, Grand Est, France (Remote)
5 Months ago
Tencent - Senior Publishing Manager - Overseas PC Games

Tencent

Shenzhen, Guangdong Province, China (On-Site)
1 Month ago
Zuru - Senior Marketing Executive (FMCG/CPG)

Zuru

Auckland, Auckland, New Zealand (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Meta - Software Engineer, Infrastructure

Meta

Seattle, Washington, United States (Remote)
4 Months ago
Nagarro - Senior Staff Engineer, Frontend React

Nagarro

Hyderabad, Telangana, India (On-Site)
5 Months ago
Luxoft - Senior React JS Developer

Luxoft

Hyderabad, Telangana, India (On-Site)
4 Months ago
N-iX - Senior React Engineer

N-iX

Netherlands (Remote)
1 Month ago
Nagarro - Associate Staff Engineer, Java Fullstack

Nagarro

Sri Lanka (Remote)
5 Months ago
Survey Monkey - Senior Quality Assurance Engineer (fullstack) - Quality Platform Team

Survey Monkey

Bengaluru, Karnataka, India (On-Site)
8 Months ago
Nagarro - Staff Engineer, .Net Fullstack

Nagarro

Colombia (Remote)
5 Months ago
Keywords Studios (Player Support) - Software Engineer- Lead

Keywords Studios (Player Support)

Maharashtra, India (Hybrid)
3 Months ago
Xsolla - QA Engineer

Xsolla

Baku, Azerbaijan (On-Site)
2 Months ago
Niantic - Senior Software Engineer, Security

Niantic

Zürich, Zurich, Switzerland (Hybrid)
6 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Stockholm, Stockholm County, Sweden

Starbreeze Studios - Gameplay Programmer (PAYDAY/PUBG)

Starbreeze Studios

Stockholm, Stockholm County, Sweden (Hybrid)
3 Months ago
Paypal - Android Engineer - Recent Graduate

Paypal

Stockholm, Stockholm County, Sweden (On-Site)
6 Months ago
Avalanche Studios Group - People Partner

Avalanche Studios Group

Stockholm, Stockholm County, Sweden (Hybrid)
3 Weeks ago
Toptracer - Frontend Developer

Toptracer

Stockholm, Stockholm County, Sweden (Hybrid)
1 Month ago
Fatshark AB - Test Automation Engineer

Fatshark AB

Stockholm, Stockholm County, Sweden (On-Site)
7 Months ago
Tesla - Mobile Service Dispatcher

Tesla

Huddinge, Stockholm County, Sweden (On-Site)
1 Month ago
Haptic - Release Manager

Haptic

Sweden (On-Site)
2 Months ago
Activision - Senior Expert Engine Programmer

Activision

Malmö, Skåne County, Sweden (Hybrid)
2 Months ago
Hacksaw Studios - Gameplay developer / programmer (backend)

Hacksaw Studios

Stockholm, Stockholm County, Sweden (On-Site)
8 Months ago
Sinch - Manager, Data Engineering

Sinch

Malmö, Skåne County, Sweden (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Assystems - PMO - Ingénieur Planning H/F

Assystems

Issoudun, Centre-Val De Loire, France (Hybrid)
5 Months ago
Match Group - Performance Marketing Manager (Tinder)

Match Group

Seoul, South Korea (Hybrid)
5 Months ago
Mattel  Inc  - Praktikant:in Marketing

Mattel Inc

Frankfurt, Hessen, Germany (On-Site)
3 Months ago
Snowflake - Enterprise Marketing Manager

Snowflake

Maharashtra, India (Hybrid)
4 Months ago
The Walt Disney Company - Marketing Supervisor Disney+

The Walt Disney Company

Munich, Bavaria, Germany (On-Site)
1 Month ago
The Walt Disney Company - Talent Acquisition Marketing Account Management Intern

The Walt Disney Company

Winter Garden, Florida, United States (Remote)
1 Month ago
Tonies - Senior E-Commerce Manager - Australia & New Zealand

Tonies

Australia (On-Site)
1 Month ago
Krafton  - PUBG Seongsu Brand Partnership Manager

Krafton

Seoul, South Korea (On-Site)
1 Month ago
Mattel  Inc  - Marketing Data Coordinator

Mattel Inc

Mississauga, Ontario, Canada (On-Site)
3 Months ago
Vigaet - Internship/Freelance-Search Engine Optimization Expert

Vigaet

Bengaluru, Karnataka, India (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Rovio Entertainment Corporation is a global mobile-first games company that creates, develops and publishes mobile games, which have been downloaded over 5 billion times. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment, animations and consumer products in brand licensing. Rovio has produced The Angry Birds Movie (2016), and its sequel, The Angry Birds Movie 2 was released in 2019. The company offers multiple mobile games and has eight game studios – one in Espoo (Finland), one in Stockholm (Sweden), one in Copenhagen (Denmark), one in Barcelona (Spain), two in Montreal and one in Toronto (Canada). The studios also include a subsidiary in Izmir (Turkey) called Ruby Games, which was acquired in 2021. Most of the employees are based in Finland where Rovio is headquartered. The company’s shares are listed on the main list of NASDAQ Helsinki stock exchange with the trading code ROVIO. Sega Europe Limited has acquired more than 90 percent of Rovio’s issued and outstanding shares and will delist the company from NASDAQ Helsinki stock exchange as soon as permitted under applicable laws.

Barcelona, Catalonia, Spain (Hybrid)

Barcelona, Catalonia, Spain (Hybrid)

Stockholm, Stockholm County, Sweden (Hybrid)

Stockholm, Stockholm County, Sweden (Hybrid)

Uusimaa, Finland (Hybrid)

Uusimaa, Finland (Hybrid)

Uusimaa, Finland (Hybrid)

Stockholm, Stockholm County, Sweden (Hybrid)

Copenhagen, Denmark (On-Site)

Copenhagen, Denmark (Hybrid)

View All Jobs

Get notified when new jobs are added by Rovio Entertainment Corporation

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug