Praktikant:in Marketing

2 Months ago • All levels • Marketing

Job Summary

Job Description

Mattel's Frankfurt office seeks a Marketing Intern for a minimum 6-month engagement starting February/March 2025. Responsibilities include independent task management and sub-projects in general marketing for various brands; supporting brand management teams in planning and executing communication materials (TV, print, online, social media, influencer marketing, YouTube); managing product name and packaging localization; assisting with asset management (images and text); conducting market and competitor analyses; collaborating with internal/external stakeholders, agencies, and international colleagues. The internship offers a comprehensive understanding of the marketing world.
Must have:
  • Student in BWL/Wirtschaftswissenschaften/Wirtschaftsinformatik (Marketing specialization)
  • Digital marketing/social media experience or business training
  • Strong analytical, communication, and creative skills
  • Independent and reliable work ethic
  • Excellent English and German, MS Office proficiency
Perks:
  • Personal mentor
  • Team environment
  • Above-average intern salary
  • 70% travel allowance (no semester ticket)
  • 40% employee discount on Mattel products
  • Pluxee Restaurant Pass
  • Attractive employee benefits at EGYM Wellpass
  • After-work get-togethers

Job Details

Company Description

KREATIVITÄT IST UNSERE SUPERKRAFT. Sie ist unser Erbe und auch unsere Zukunft. Denn wir stellen nicht nur Spielzeug her. Wir schaffen innovative Produkte und Erlebnisse, die Kinder inspirieren, unterhalten und spielerisch fördern. Mattel ist am besten, wenn sich jedes Mitglied unseres Teams respektiert, einbezogen und gehört fühlt - wenn jeder als er selbst erscheinen und jeden Tag seine beste Arbeit leisten kann. Wir schätzen und teilen eine unendliche Vielfalt an Ideen und Stimmen, die sich weiterentwickeln und unsere Perspektiven erweitern, mit einer Reichweite, die sich auf alle unsere Marken, Partner und Lieferanten erstreckt.

Für unsere Mattel Niederlassung in Frankfurt suchen wir ab Februar/März 2025 für mindestens 6 Monate eine:n 

                                                                  Praktikant:in Marketing

Job Description

Deine Aufgabenschwerpunkte:

  • Du übernimmst eigenständig und verantwortungsvoll Aufgabenstellungen sowie Teilprojekte in den Bereichen Marketing allgemein zur Verkaufsförderung verschiedener Marken
  • Du unterstützt aktiv unsere Brand Management Teams bei der Planung und Umsetzung von Kommunikationsmitteln (TV, Print- u. Onlinewerbung) sowie bei Kampagnen im Bereich Social Media, Influencer-Marketing oder YouTube
  • Du betreust den Lokalisierungsprozess von Produktnamen, Produktverpackungen sowie die dazugehörigen Assets
  • Effiziente Unterstützung im Asset Management, insbesondere bei Bild- und Textanfragen
  • Du führst Analysen mit Fokus auf Markt- und Konkurrenzanalysen durch
  • Du arbeitest eng zusammen mit internen und externen Ansprechpartnern, Agenturen und internationalen Kollegen und Abteilungen
  • durch Deine Mitarbeit im Tagesgeschäft bekommst Du einen großen Einblick in die anspruchsvolle Marketing-Welt

Qualifications

Was solltest Du idealerweise mitbringen?

  • Du bist Student in der BWL/Wirtschaftswissenschaften oder Wirtschaftsinformatik mit Spezialisierung in Online-/PrintMedia/ Handel / Marketing
  • Idealerweise hast Du bereits erste praktische Erfahrungen im digitalen Marketingbereich und Social Media gesammelt oder eine kaufmännische Ausbildung abgeschlossen
  • Du bist Internetaffin, eine kommunikationsstarke und offene Person mit guter Auffassungsgabe und bist analytisch stark
  • Du bringst kreative Ideen und Enthusiasmus mit
  • Du hast eine selbstständige und zuverlässige Arbeitsweise
  • Du hast sehr gute Englisch- und Deutschkenntnisse und bist sicher im Umgang mit MS Office, insbesondere Excel und PowerPoint

 

Additional Information

Was Dich bei uns erwartet:

  • Einen persönlichen Mentor, der Dich durch die spannende und vielfältige Welt der Spielware und des Licensings begleitet
  • Möglichkeit zur Eigenverantwortung im Rahmen eines engagierten Teams
  • Ein überdurchschnittliches Gehalt für Pflichtpraktikant:innen
  • 70 % Fahrkartenzuschuss (sofern Du kein Semesterticket hast)
  • 40% Mitarbeiterrabatt auf alle Mattel Produkte
  • Pluxee Restaurant Pass (ehemals Sodexo)
  • Attraktive Mitarbeiterkonditionen bei EGYM Wellpass
  • After-Work-Get-Togethers

 

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About The Company

We empower generations to explore the wonder of childhood and reach their full potential.


We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.


Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Monster High and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies.

Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies.


Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators.

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