The Regional Marketing Manager will drive marketing activation in North America, elevating Virtuos' brand and showcasing studio work. Responsibilities include developing regional strategic roadmaps, executing marketing campaigns, building brand reputation, creating integrated content, and collaborating with various teams.  The ideal candidate is a gamer with strong marketing skills, experience in game development, and expertise across multiple marketing channels. They will be responsible for content creation, campaign planning and execution, and collaborating with stakeholders to achieve business objectives.

Virtuos

Studio Art Director - Japan

Game Design Director

Senior Game Designer

Technical Art Lead / Director

Management Trainee

Software Engineer

Technical Director

Lead Developer

Lead Level Artist

Network Programmer

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        <div class="job-details__description-content basic-formatter" data-bind="html: pageData().job.description"><p><strong>PLAY, GROW and WIN</strong></p>
<p>To be a part of Virtuos means to be a creator. &nbsp;</p>
<p>At Virtuos, we harness the latest technologies to make games better and more immersive than ever before. That is why we pride ourselves in constantly pushing the boundaries of possibility since our founding in 2004. </p>
<p>Virtuosi is a team of experts – people who have come together to share their mutual passion for making and playing games. People with the same enthusiasm for exploring new ideas and the constant drive to excel in their field. People who believe in earning success through dedication.</p>
<p>At Virtuos, we are at the forefront of gaming, creating exciting new experiences daily. Join us to Play, Grow and Win – together.</p>
<p><strong>ABOUT THE POSITION</strong></p>
<p><span>Reporting to the Integrated Marketing Director, the Regional Marketing Manager will drive our marketing activation efforts in North America to elevate the brand’s presence and evangelize the studios’ work.</span></p>
<p><span>A gamer and creative marketer familiar with game development, the ideal candidate should have a strong understanding of the myriad of marketing channels within the industry, and hands-on experience in all angles of content creation, to planning and executing campaigns.</span></p></div>
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        <h2 class="job-details__description-header text-color-secondary font-family-secondary" data-bind="i18n: 'job-details.job-responsibilities-title'">Responsibilities</h2>
        

        <div class="job-details__description-content basic-formatter" data-bind="html: pageData().job.responsibilities"><p>&nbsp;</p><p><strong>Regional strategic roadmap</strong></p><ul><li>Understand regional studio expertise/capabilities, value proposition, and product roadmap</li><li>Own end-to-end studio marketing efforts in the region with alignment from regional stakeholders and studio heads.</li><li>Formulate quarterly programs, campaigns and activation plan to achieve business objectives and regional marketing priorities.</li><li>Collaborate with Group Marketing and regional stakeholders to define the go-to-market approach and calibrate activation efforts.</li></ul><p><strong>Marketing activation for North America</strong></p><ul><li>Own and grow the Virtuos brand reputation to position Virtuos as the leading external service provider for game development in the region.</li><li>Roll out new regional marketing initiatives, including tactical campaigns, field marketing events, reputation-building activities, and advocacy programs.</li><li>Work closely with regional business development and recruitment teams to support sales and recruitment engagement, and to drive overall awareness of the brand</li></ul><p><strong>Integrated content development</strong></p><ul><li>Work closely with Group Marketing as the brand and marketing custodian to enforce consistency across all regional marketing materials according to visual identity and guidelines.</li><li>Research and develop localized templates and effective content variation to deliver more relatable and actionable material for a local audience.</li><li>Identify compelling studio success stories and local market engagement opportunities to act on or amplify at the group level.</li><li>Engage and build rapport with regional production teams to elevate brand and regional marketing efforts by developing quality content and assets.</li></ul></div>
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        <h2 class="job-details__description-header text-color-secondary font-family-secondary" data-bind="i18n: 'job-details.job-qualifications-title'">Qualifications</h2>
        

        <div class="job-details__description-content basic-formatter" data-bind="html: pageData().job.qualifications"><p>&nbsp;</p><ul><li>At least 6+ years of experience across gaming, go-to-market strategy, sales enablement, or related agency work focused on campaign orchestration and execution.</li><li>Experience managing cross-functional projects – planning, budgeting, coordination, and driving KPIs</li><li>Experience managing products/campaigns with a regional footprint</li><li>A Bachelor’s degree is required, preferably in Business or Marketing</li></ul><p>&nbsp;</p><p><strong>Who we are looking for</strong></p><ul><li>Passion for games, or experience working in the video games industry.</li><li>Strong record of delivering marketing results, partnering with, and enabling sales to achieve company goals.</li><li>Ability to prioritize tasks and manage deadlines to support a global team.</li><li>Can-do, hands-on approach and demonstrated test-and-learn attitude.</li><li>Attention to detail and high level of accuracy in producing and reviewing materials</li><li>Creativity in thinking and ability to develop fresh and unique marketing angles</li><li>Personable with the ability to manage cross-functional stakeholders</li><li>Excellent written English and ability to write high-quality copy.</li><li>Knowledge of French is a plus.</li></ul><p>&nbsp;</p><p>The base salary range for this role is between $100,000-140,000 USD per year</p><p>Kindly note the compensation range is provided in pursuant to California Salary Transparency in Job Advertisement Law.</p><p>Virtuos takes into consideration candidate's education, experience, training, and seniority levels along with external market condition. The range posted is only one component of Virtuos compensation, we also include annual bonus, medical, dental, and vision plan, parental leave, research &amp; development opportunities, 401k matching and paid time off.</p></div>
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 Founded in 2004, Virtuos is one of the largest independent video game development companies. We are headquartered in Singapore with over 3,500 employees across 22 offices in Asia, Europe, and North America. Specializing in full-cycle game development and art production, we have delivered high-quality content for more than 1,500 console, PC, and mobile games. Our clients include 23 of the top 25 gaming companies worldwide. Visit&nbsp;&nbsp;to find out how we can make games better, together.&nbsp;
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 <b>About Our Team</b>
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 Virtuos San Francisco Office is our Bay Area business development hub, where we work with partners in the United States and develop unique solutions to bring their ambitions to life.
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 • Competitive compensation and benefits (Medical, Dental, Vison &amp; 401(K) match with no vesting required
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 • Paid annual vacation and sick leave
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 • Paid Parental leave available from day 1
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 • Research and Development Opportunities
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 • EAP (Employee Assistance Program)
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 • World-class talent with experience on some of the industry’s biggest games
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 • Developing video games with some of the most well-known publishers (2K, Sony, Square Enix, Activision, Microsoft, etc)
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 • People focused culture
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 • Career and international mobility opportunities with Virtuos Internal Mobility Program
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 People matter. Diverse opinions and experiences matter. At Virtuos, our talented teams are the cornerstone of our success, and we recognize that fostering and advocating for inclusivity is at the center of what we do best - we make games better, together. Virtuos is proud to be an equal opportunity employer that embraces diversity of thought, expression, culture, and backgrounds.
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<span class="job-meta__subitem" data-bind="text: value">980</span>

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<span class="job-meta__subitem" data-bind="text: value">01/09/2025, 09:18 PM</span>

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            USA, San Francisco
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            USA, Los Angeles
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Reginal Marketing Manager-North America