Marketing Executive (Beauty)
Job Summary
Job Description
This Marketing Executive role focuses on the global launch of DAISE, a new beauty brand. Responsibilities include shaping and executing strategic growth plans across paid, owned, and earned channels; collaborating on influencer marketing campaigns; leading localization of global campaigns; managing PR relationships; overseeing product launches; managing brand UGC strategy (Creator Studio & Brkaway); managing marketing stock; handling budget tracking and reconciliation; acting as a key contact for customer service; executing retailer listings; conducting post-activity evaluations; building strategic relationships with industry players; and contributing to global showroom builds. The ideal candidate will have 3-4 years of experience in brand or digital marketing, exceptional multitasking skills, a strategic and curious mindset, strong communication skills, and a deep understanding of Gen A/Gen Z trends and TikTok.
Must have:
- 3-4 years brand/digital marketing experience
- Exceptional multitasking & prioritization
- Strategic & curious mindset
- Strong communication skills
- Gen A/Z trend knowledge & TikTok expertise
Perks:
- Culture for Growth
- Global Opportunities
- A-Player Team
- Competitive Remuneration
4 skills required
Job Details
Be part of the exciting growth in our beauty vertical! Join us as Marketing Executive as we launch our newest beauty brand on the global stage! 🚀 https://www.daisebeauty.com/
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations!
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
Position overview:
you will be Shaping and bringing to life strategic growth plans for the brand, by building and executing initiatives across a range of paid, owned and earned channels.
In this exciting new role, you will work with DAISE Founder & Marketing Manager to continue to create and build on DAISE’s global success. You will be working with Tier 1 retailers including ULTA, Target, Tesco, Boots, and many more. DAISE targets the Gen A / Gen Z consumer, so the ideal candidate will be a lover of TikTok and across all the latest pop culture trends and influencers.
Roles & Responsibilities
- You will be working along side the Marketing Manager to lead/support and execute marketing activity across USA, Canada, UK, ANZ and other markets DAISE launches into!
- Collaborate with the Marketing team to manage influencer activity across organic, paid, and seeded channels. This includes creating briefs, reviewing content, reporting on campaigns, and managing relationships.
- Lead the localisation and execution of paid and organic global campaigns, supplementing as needed with additional localised content or activations. This includes content plan briefing and management with the content marketing team.
- Serve as the primary contact for PR relationship and activity management. This includes executing giveaways, briefing agencies on upcoming activities, and managing bi-weekly calls, ensuring the press tracker and press book are updated.
- Execution of new product launches across all primary marketing channels under the guidance of the Marketing Manager
- Manage brand UGC strategy: Creator Studio & Brkaway.
- Oversee the management of all marketing stock (globally).
- Manage monthly tracking and invoice reconciliation of marketing budget, ensuring adherence to planned budgets and activities set by the Marketing Manager. This includes timely management of invoices and payments.
- Act as key contact for customer service (across relevant markets) and manage monthly updates and actions.
- Support bi-monthly internal and external updates for relevant markets.
- Handle the execution and ongoing maintenance of retailer listings.
- Conduct post-activity evaluation, extract insights and develop lessons learned and recommendations for future brand activity.
- Provide task management support for the Marketing Manager where necessary.
- Build strategic relationships and partner with key industry players, media, influencers, KOL, agencies.
- You will be a generalist brand marketer who will be empowered to also be involved in global showroom builds and execution.
- Oversee global awards and participate in brainstorming sessions and knowledge sharing with the beauty team
Skills & Experience
- Relevant experience in a brand or digital marketing role or equivalent from an agency (Ideally between 3-4 years)
- You are deeply collaborative and foster a positive and high performing culture
- Exceptional multitasking skills with the ability to set priorities, and stay focused
- A go-getter mindset, fuelled by energy, creativity and a solutions-oriented approach
- You’ll have a strategic and curious mindset
- Team player. You’ll be part of a close-knit team of good humans where collaboration is at the heart of everything we do
- Excellent verbal and written communication skills, as well as strong verbal and visual presentation abilities
- You are reliable, mature, a self-starter, and you are unafraid to try, test, and have the determination to continuously improve
- You are on top of trends and would love to bring great ideas on the table
- You're excited to contribute to our dynamic office culture!
LIFE@ZURU
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.
WHAT WE OFFER
🌱 Culture for Growth
🌎 Global Opportunities
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
ZURU – Tomorrow Reimagined
#LI-JK1
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