Marketing Manager - Germany

3 Months ago • 2 Years + • Marketing

Job Summary

Job Description

Rockstar Games seeks a passionate Marketing Manager for their Munich-based Publishing team. This full-time, in-office role will focus on Germany, Switzerland, and Austria. Responsibilities include developing and executing marketing campaigns, managing budgets, aligning with global media strategies, coordinating trade marketing activities, briefing external agencies, localizing assets, presenting games to partners, and supporting other business functions. The ideal candidate will have a Bachelor's degree in Consumer Marketing, 2+ years of experience in video game marketing, knowledge of German-speaking media, and a passion for gaming. Strong communication, analytical, and organizational skills are essential.
Must have:
  • Bachelor's degree in Consumer Marketing
  • 2+ years marketing experience in video games
  • Knowledge of German-speaking media landscape
  • Develop & execute marketing campaigns
  • Budget management & reporting
  • Fluent in German & English
Good to have:
  • Basic image/video editing skills
  • Additional language skills (e.g., French)

Job Details

At Rockstar Games, we create world-class entertainment experiences. 

Become part of a team working on some of the most rewarding, large-scale creative projects to be found in any entertainment medium - all within an inclusive, highly-motivated environment where you can learn and collaborate with some of the most talented people in the industry.

Rockstar Games is seeking a passionate Marketing Manager to join our Munich-based Publishing team.

This full-time, in-office role will contribute to our Publishing efforts across Germany, Switzerland, and Austria, including product management, trade marketing, and creator/media relations.

RESPONSIBILITIES

  • Work closely with the local Publishing Director and other team members on developing and executing high-impact marketing and media campaigns as well as life cycle management, including market analysis, budget management, and reporting. 
  • Align closely with the Global Paid Media team on implementing global media strategies. 
  • Coordinate Trade Marketing activities with Take-Two Interactive’s local Trade Marketing Manager. 
  • Brief and control external agencies and vendors. 
  • Prepare, localize, and distribute Marketing and Paid Media assets. 
  • Confidently demonstrate our games to retail and media partners. 
  • Support Communications and other business functions where needed. 
  • General administrative and organizational tasks. 

QUALIFICATIONS

  • Bachelor’s degree in Consumer Marketing. 
  • 2+ years of professional marketing experience in video games or related entertainment field. 
  • Demonstrable knowledge of successful marketing/communications campaigns across entertainment and media. 
  • Acute awareness and comprehensive understanding of the German-speaking media, social media, and content creator landscapes. 
  • A passion for gaming, pop culture, and the Rockstar Games brand. 

SKILLS

  • A thoughtful approach to all facets of work, with a genuine desire to achieve the best possible results, and above all, continue to learn. 
  • Exceptional planning, communication, and interpersonal abilities. 
  • A detail-oriented and organized approach to both autonomous and team-based workflows. 
  • Great analytical skills. 
  • Ability to remain calm, cool, and collected in high-pressure scenarios, ultimately bringing a positive, solutions-oriented attitude to all interactions. 
  • Confidence in presenting to small and large audiences. 
  • Flexibility to support other functions of our business when needed. 
  • Fluency in written and spoken German and English. 
  • High proficiency in Microsoft Outlook, Excel, Word, and PowerPoint. 

PLUSES

Please note that these are desirable skills and are not required to apply for the position.

  • Basic image and video editing skills. 
  • Additional language skills, e.g., French. 

HOW TO APPLY

Please apply with a resume and cover letter demonstrating how you meet the skills above. If we would like to move forward with your application, a Rockstar recruiter will reach out to you to explain next steps and guide you through the process.

Rockstar is committed to creating a work environment that promotes equal opportunity, dignity and respect. In line with this commitment, Rockstar will provide reasonable accommodations to qualified job applicants with disabilities during the recruitment process in order for such applicants to be considered for the position for which they are applying, as well as to qualified employees to enable them to perform the essential functions of their roles. If you need more information about Rockstar’s reasonable accommodation policies or process, or need to request an accommodation, please contact the Human Resources Department.                                   

If you’ve got the right skills for the job, we want to hear from you. We encourage applications from all suitable candidates regardless of age, disability, gender identity, sexual orientation, religion, belief, race, or any other protected category.

#LI-GJ1

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About The Company

Join a tight-knit team responsible for creating and publishing some of the most popular, innovative and critically acclaimed interactive entertainment in the world including the Grand Theft Auto series, the Red Dead series and many more.


Known for our dedication to quality and authenticity, a career at Rockstar Games is an opportunity to work on some of the most cutting edge, creatively rewarding and challenging projects available in any entertainment medium with some of the most talented people in the industry.


We offer successful candidates highly competitive salary and compensation packages, including a comprehensive benefits package for all eligible employees. Rockstar Games is an equal opportunity employer.

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