Associate Manager, Marketing (Loyalty Program)

Responsibilities:

• Assist to formulate marketing strategies to drive annual pass (Magic Access) business with effective acquisition and retention tactics.
• Assist to plan and execute annual operation plan with customer engagement initiatives and campaigns to members’ visitation and spending, by partnering with cross functional teams, including Revenue Line of Businesses, Revenue Management and Analytic team, Market Strategy Team, Activation Team, CRM Team, Consumer Database Team, and external agencies.
• Conduct data analysis and provide insights to drive Magic Access program performance and member engagement. Utilize data-driven approaches to segment and target members effectively, improving personalized communications and marketing campaigns.
• Collaborate with cross-functional teams to implement business initiatives and promotional activities. Monitor and analyze program metrics and KPIs, identifying areas for improvement and recommending actionable solutions.
• Support the development of budgets and financial forecasts, ensuring efficient allocation of resources to maximize ROI.
• Conduct regular market research and stay updated on industry trends to recommend innovative approaches for driving business growth through annual pass program.

Requirements:

• Bachelor’s degree holder, majoring in Marketing or Business
• Min of 8 years of relevant experience in loyalty program management, marketing, or related roles is preferred
• Proven experience in loyalty program management, marketing, or related roles, preferably within the banking, hospitality, telecommunications, property developer or Fast-moving consumer goods (FMCG) industry.
• Proficiency in developing marketing strategies and campaigns to drive business growth, with a strong emphasis on member acquisition, revenue generation, and visitation.
• Strong analytical skills with the ability to interpret data, conduct market research, and generate actionable insights to drive business growth through the loyalty program.
• Highly organized, result-driven and self-motivated
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams including Legal, senior stakeholders, external partners, and vendors.
• Fluent in written & spoken Cantonese , English & Mandarin

HKProfessional #LI-AI1