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Product Marketing Manager (R-16783)

Florida, United States (On-site)

Product Marketing Manager (R-16783)

1 Month ago • All levels • Marketing

About the job

Summary

Lead the development and execution of go-to-market strategies for digital marketing and advertising solutions. Collaborate with product development, market planners, sales, and other teams. Understand the needs and trends within the digital marketing and advertising space. Develop impactful sales collateral and comprehensive training programs.

2 skills required for this role

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innovation

Must have:

Product Marketing
Go-to-Market
Digital Marketing
Market Research

Good to have:

Sales Enablement
Content Creation
Data Analysis
Cross-functional Collaboration

Perks:

Paid Time Off
Parental Leave

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Why We Work at Dun & Bradstreet

Dun & Bradstreet unlocks the power of data through analytics, creating a better tomorrow. Each day, we are finding new ways to strengthen our award-winning culture and accelerate creativity, innovation and growth. Our 6,000+ global team members are passionate about what we do. We are dedicated to helping clients turn uncertainty into confidence, risk into opportunity and potential into prosperity. Bold and diverse thinkers are always welcome. Come join us! Learn more at dnb.com/careers.

We are seeking a Product Marketing Manager to lead the development and execution of the go-to-market strategies for our suite of digital marketing and advertising solutions.

As the Product Marketing Manager, you will collaborate closely with product development, market planners, sales, and other teams to deliver on objectives overtly linked to our three core constituents: Our Team Members, Our Clients, and Our Shareholders.

The Product Marketing Manager is responsible for understanding the needs and trends within the digital marketing and advertising space.

The Product Marketing Manager will own and refine product messaging, solution positioning, and translate strategic initiatives from the Annual Operating Plan into tactical initiatives, launches, and advantages for the portfolio.

Key Responsibilities

Go-To-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches, solution enhancements, and ensure alignment with business unit (BU) objectives.
Product Positioning: Create compelling messaging and positioning that resonates with prospects and clients and is differentiated in the market.
Market Research: Conduct thorough and regular research on the industries, key personas, and competitive landscape to inform product development, messaging themes, and marketing strategies.
Content and Sales Enablement: Develop impactful sales collateral and comprehensive training programs to arm sales teams with the training and tools needed to effectively communicate the value of the portfolio.
Prospect and Customer Feedback: Regularly gather and analyze prospect and client feedback on our solutions to inform product roadmap, messaging, and positioning.
Collaboration: Work cross-functionally with leaders, stakeholders, and individual contributors across product management, market planning, marketing, operations, and sales teams to ensure seamless execution of initiatives.

Education and Experience

Bachelors Degree - Required

Benefits We Offer

· Generous paid time off in your first year, increasing with tenure.

· Up to 16 weeks 100% paid parental leave after one year of employment.

· Paid sick time to care for yourself or family members.

· Education assistance and extensive training resources.

· Do Good Program: Paid volunteer days & donation matching.

· Competitive 401k & Employee Stock Purchase Plan with company matching.

· Health & wellness benefits, including discounted Wellhub membership rates.

· Medical, dental & vision insurance for you, spouse/partner & dependents.

· Learn more about our benefits: http://bit.ly/41Yyc3d.

All Dun & Bradstreet job postings can be found at https://www.dnb.com/about-us/careers-and-people/joblistings.html and https://jobs.lever.co/dnb. Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.

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Equal Employment Opportunity (EEO): Dun & Bradstreet provides equal employment opportunities to applicants and employees without regard to race, color, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition (cancer and genetic characteristics) or any other characteristic protected by law. Know Your Rights: Workplace Discrimination is Illegal - The current poster can be found here. Pay transparency nondiscrimination statement/posting - OFCCP's pay transparency policy can be found here. We participate in E-Verify - The current poster can be found here.

Accommodations information for applicants with disabilities: Dun & Bradstreet is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with Dun & Bradstreet, please send an e-mail to AcquisitionT@dnb.com to let us know the nature of your accommodation request and your contact information.

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