Director of Product Marketing

3 Months ago • 7 Years + • Marketing

Job Summary

Job Description

The Director of Product Marketing at Rush Street Interactive will develop and execute marketing strategies to boost online casino and gaming products. This hands-on role involves driving user acquisition, engagement, and retention. Responsibilities include collaborating with cross-functional teams (Product, Creative, User Acquisition), refining product messaging, optimizing campaign strategies, analyzing user data, and leading a small marketing team. The ideal candidate will have 7+ years of digital marketing experience in online gaming or a similar fast-paced industry, strong leadership and analytical skills, and excellent communication abilities. They must be comfortable in a dynamic environment and possess a deep understanding of the gaming market.
Must have:
  • 7+ years digital marketing experience
  • Online gaming industry experience
  • Strong leadership & analytical skills
  • Excellent communication
  • Team management & cross-functional collaboration
  • Data analysis & campaign optimization
Perks:
  • Competitive compensation
  • Work-life balance initiatives
  • Autonomy
  • Growth opportunities
  • Supportive atmosphere

Job Details

Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.

Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social, and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.

As the Director of Product Marketing, you will play a critical role in developing and executing marketing strategies to support our online casino and gaming products. This hands-on position focuses on driving user acquisition, engagement, and retention while ensuring collaboration across teams to meet shared goals. You will lead a small team of talented marketing professionals and help elevate RSI's marketing efforts in the highly competitive gaming industry.

What You Will Do:

  • Develop and Execute Marketing Strategies: Support the creation, prioritization, and implementation of marketing initiatives that enhance brand visibility, user acquisition, engagement, onboarding, virality, and re-engagement.
  • Collaborate Across Teams: Partner closely with the Product, Creative, and User Acquisition teams to ensure alignment on product positioning, launch KPIs, and user experience goals.
  • Refine Product Messaging: Help craft compelling narratives and marketing materials that align with the brand voice and performance objectives based on consumer and competitive research.
  • Support User Acquisition Efforts: Work with the User Acquisition team to optimize campaign strategy and identify opportunities for growth.
  • Leverage Data for Insights: Analyze campaign and user data to refine strategies, measure performance, and adjust tactics as needed to achieve results.
  • Lead a High-Performing Team: Manage and mentor a small team, fostering a culture of high trust, high autonomy and a growth mindset.

 

What We’re Looking For:

  • Relevant Experience: 7+ years of experience in digital marketing, ideally within online gaming, casinos, mobile gaming, or a similar fast-paced industry.
  • Proven Leadership Abilities: Experience managing small teams and leading cross-functional marketing projects.
  • Strong Creative and Analytical Skills: Balance between aesthetic judgment for creative campaigns and analytical expertise to measure results and drive performance.
  • Industry Knowledge: Familiarity with the gaming or mobile gaming market, understanding key trends and consumer needs.
  • Communication Proficiency: Exceptional written and verbal communication skills to convey ideas and inspire action.
  • Agility: Comfortable working in a dynamic environment, balancing multiple priorities while maintaining focus on strategic goals.

Join Us:

At Rush Street Interactive, you’ll be part of a community that loves to create, play, and lead the future of online gaming. We offer competitive benefits, a flexible work environment, and the opportunity to be part of an innovative and exciting company. If you are driven by high performance, strategic thinking, and want to influence the future of online gaming, apply today to join our team!

What makes us great:
  • Comprehensive compensation
  • Work-life balance initiatives
  • Autonomy – we embrace personal freedom and responsibility
  • Creativity – we are open to new ideas of how we can be better
  • Growth – we want you to develop personally as well as professionally
  • Top-notch professionals who are passionate about what they doing
  • People-oriented environment and supportive atmosphere

As a rapidly growing company in an emerging industry, you’ll have a huge impact on our product and our company. We like proactive team members and strive to have a company of self-disciplined professionals who enjoy collaboration, having fun, and of course, achieving together what others believe to be improbable. We are dedicated to treating everyone with respect and to support your professional and personal growth.

Rush Street Interactive is an equal opportunity employer and committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, national origin, ancestry, sex, sexual orientation, sexual identity, and expression, marital status, family status, lifestyle, age, culture, religion, military, and veteran status, citizenship, or disability.

Be at the forefront of this ground-breaking industry! Apply now!

Similar Jobs

Universal Music - Coordinator, eCommerce & Artist Services

Universal Music

New York, New York, United States (On-Site)
1 Month ago
Skillz - FP&A Manager

Skillz

Las Vegas, Nevada, United States (On-Site)
1 Month ago
Salesforce - Business Development Representative - Argentina

Salesforce

Buenos Aires, Buenos Aires, Argentina (On-Site)
3 Months ago
NVIDIA - Director, Lease Accounting and Portfolio Management

NVIDIA

Santa Clara, California, United States (On-Site)
3 Weeks ago
Mistplay - Director of Strategic Finance

Mistplay

Montreal, Quebec, Canada (Hybrid)
2 Months ago
Turbulent - Marketing Project Leader

Turbulent

Montreal, Quebec, Canada (On-Site)
1 Month ago
ethosh designs pvt. ltd. - Digital Marketing Executive

ethosh designs pvt. ltd.

Leh, Himachal Pradesh, India (Hybrid)
3 Months ago
Garena - Associate/Senior Associate, Marketing

Garena

Dhaka, Dhaka Division, Bangladesh (On-Site)
2 Months ago
Ubisoft - Shopper Marketing Assistant Intern

Ubisoft

Paris, Île-de-France, France (On-Site)
2 Months ago
Osplabs   - Digital Marketing Manager

Osplabs

Maharashtra, India (On-Site)
1 Year ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

SEGA - Senior Commercial Analyst

SEGA

(Hybrid)
3 Weeks ago
Every matrix - Sales Controlling Lead

Every matrix

Bucharest, Bucharest, Romania (Hybrid)
1 Month ago
Netflix - Counsel, Business & Legal Affairs, Nordics

Netflix

Stockholm, Stockholm County, Sweden (On-Site)
5 Months ago
CharacterAI - Software Engineer, Growth

CharacterAI

Menlo Park, California, United States (On-Site)
3 Months ago
Canva - Senior Frontend Engineer - Page Load team

Canva

Sydney, New South Wales, Australia (Remote)
4 Months ago
On Location - Copywriter, Creative & Guest Relations - FIFA World Cup 2026™

On Location

New York, New York, United States (On-Site)
1 Month ago
PwC - IN_Senior associate-PLS-Health  Industries-Advisory-Bangalore

PwC

Bengaluru, Karnataka, India (On-Site)
6 Months ago
Zeta - Chief Operations Officer - Credit Cards

Zeta

United Kingdom (On-Site)
5 Months ago
Escape Velocity Entertainment - Senior Animator (Cinematics) | North America | Canada | Europe | Fully Remote

Escape Velocity Entertainment

(Remote)
2 Months ago
Warner Bros Games - Senior Manager, Analytics Engineering

Warner Bros Games

Hyderabad, Telangana, India (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Worldwide

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Marketing Jobs

Landor - Junior Strategist

Landor

Hamburg, Hamburg, Germany (On-Site)
1 Month ago
Nintendo - Senior Retail Marketing Specialist

Nintendo

Redmond, Washington, United States (Hybrid)
9 Months ago
Go Fund Me - Senior Director, Integrated Marketing

Go Fund Me

San Francisco, California, United States (Hybrid)
4 Months ago
WebFX - Jr. Digital Marketing Specialist - Strategy Track

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
5 Months ago
HoYoverse - Brand Marketing - Fresh Grad (Korea)

HoYoverse

South Korea (On-Site)
1 Month ago
Assystems - Ingénieur Projet - Référent technique

Assystems

Marseille, Provence-Alpes-Côte D'Azur, France (On-Site)
5 Months ago
The Walt Disney Company - Disney+ Marketing Internship

The Walt Disney Company

Dublin, County Dublin, Ireland (On-Site)
2 Months ago
Every matrix - Product Marketing Games

Every matrix

Bucharest, Bucharest, Romania (Hybrid)
2 Months ago
Netflix - Photo & AV Studio Manager, UK/IE

Netflix

London, England, United Kingdom (On-Site)
1 Month ago
Bally's Interactive - Affiliate Campaign Manager

Bally's Interactive

London, England, United Kingdom (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

Estonia (Remote)

Serbia (Hybrid)

Serbia (Hybrid)

Estonia (Hybrid)

Bogotá, Bogota, Colombia (On-Site)

Colombia (On-Site)

Chicago, Illinois, United States (Hybrid)

View All Jobs

Get notified when new jobs are added by Rush Street Interactive

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug