Copywriter, Creative & Guest Relations - FIFA World Cup 2026™

The Role  

As Copywriter, Creative for the FIFA World Cup 2026™ Official Hospitality program, you will craft compelling and impactful narratives that capture the excitement and prestige of this global event. You will support the development of a wide range of written content – including marketing collateral, website copy, social media messaging, ad copy, and beyond -- ensuring consistency and alignment with the program’s brand voice and marketing objectives. This role requires strategic thinking, creativity, and a deep understanding of the sports and hospitality industries. 

In addition to Creative team work – which will be focused on writing and editing copy, and concepting and executing marketing campaign creative tactics – this role will also work with the Guest Relations team in a writing and editing capacity. In terms of time split between the teams: The majority will be spent on Creative team work in the ramp up to the FIFA World Cup 26™, and then pivot to focus on Guest Relations team work heading into and during the tournament.  

What You’ll Do 

• Develop storytelling strategies that enhance the brand and drive consumer engagement 

• Craft high-quality, engaging copy for various marketing channels including digital, print, social media, and experiential campaigns 

• Ensure all copy aligns with brand guidelines and maintains a consistent tone and style 

• Edit and proofread copy for accuracy, clarity, consistency, and impact 

• Collaborate with the creative team to conceptualize, execute, and review integrated marketing campaigns and related content 

• Work closely with cross-functional teams including marketing, design, sales, and product to ensure clear and cohesive messaging 

• Manage multiple projects with overlapping deadlines throughout the campaign cycle 

• Monitor and analyze the performance of content and campaigns, using insights to optimize future efforts 

• Support the Lead Copywriter in building and refining editorial processes, guides, and best practices 

• Conduct research to stay updated on industry trends and consumer insights to inform content strategies 

You Have These 

• 4-5 years of experience in copywriting, preferably in the sports, entertainment, and/or hospitality industries 

• Portfolio showcasing a range of writing styles and successful marketing/content campaigns 

• Proven track record of developing creative and compelling copy across multiple channels 

• Exceptional writing, editing, and proofreading skills with a keen eye for detail 

• Experience with video scriptwriting and production 

• Ability to think strategically and align copy with business objectives and brand voice 

• Experience working on large-scale events and/or major global brands 

• Passion for soccer and a deep understanding of the FIFA World Cup™ 

• Top-tier project management skills with the ability to change priorities quickly and manage multiple projects simultaneously 

• Experience collaborating with marketing teams – both traditional and digital -- to iterate on copy concepts based on data-driven insights 

• Understanding of consumer behavior and how to craft messages that resonate with diverse audiences, including both B2C (“fan”) and B2B (“corporate”) audiences 

• Familiarity with international markets and the ability to tailor messaging to different cultural contexts 

• Proficiency with using content management systems 

• Bachelor’s degree in Journalism, Communications, Marketing, or related field  

We’d Love If You Also Have These 

• Bilingual or multilingual proficiency (especially French and/or Spanish) 

• Knowledge of SEO best practices and experience optimizing content for search engines 

• Familiarity with content-related metrics tracking, and the ability to use data and analytics to inform and improve content strategies 

• Creative problem-solving skills and the ability to think outside the box 

Join Our team 

Join us in creating unforgettable experiences for fans around the world by delivering exceptional and engaging content for the FIFA World Cup 26™ Official Hospitality program. Your words will help shape the narrative of one of the most prestigious events in sports history.