Direct Channel Strategy and Activation

2 Months ago • 2 Years + • Campaign Management

Job Summary

Job Description

The Direct Channel Strategy and Activation (DCS&A) team at Disney focuses on creating exceptional customer experiences across various touchpoints using data and tools. This role involves designing and maintaining end-to-end marketing campaign workflows, from data selection and HTML development to deployment using tools like Adobe Campaign and Salesforce Marketing Cloud. Responsibilities include performing SQL queries on large datasets, analyzing customer segments, troubleshooting data issues, translating technical information into compelling narratives for marketing partners, and ensuring accurate campaign execution. The ideal candidate will possess strong communication and technical skills, experience with multiple programming languages (Java, JavaScript, HTML, CSS, XML), and proficiency in email delivery platforms. The position requires collaboration with internal teams, vendors, and data suppliers. The work week is in-office Monday-Thursday and remote on Friday.
Must have:
  • Experience with Adobe Campaign & Salesforce Marketing Cloud
  • SQL expertise & data analysis skills
  • HTML, CSS, JavaScript, and other programming languages
  • Excellent communication skills
  • Agile methodology experience

Job Details

Job Summary:

The Direct Channel Strategy and Activation (DCS&A) team is focused on delivering powerful customer experiences across engagement touch points, by applying data and tools to bring marketing to life. The DCS&A team leads consumer data selection for 1:1 marketing campaigns and manages deployment of direct channel tactics. We accomplish these capabilities with partnerships internally within Disney as well with vendors and software/data suppliers. You will report to the DCS&A Associate Manager. You will work in-office Monday – Thursday and be remote on Fridays.

You Will:

  • Design, build, and sustain end-to-end marketing campaign flows from data selection to HTML development, data validation, proofing and campaign deployment using agile methodology in automation tools such as Adobe Campaign and Salesforce Marketing Cloud
  • Perform SQL queries and analyze large datasets in Snowflake database to identify, segment, qualify, and test customer audiences as well as troubleshoot data issues
  • Translate technical details and data insights into compelling stories and campaign visions for non-technical marketing partners, fostering alignment through clear communication
  • Perform technical analysis, level-of-effort estimation, and contribute to the development of direct channel communications
  • Focus on continuous innovation by creating user efficiencies, solving business/customer issues, inventing creative solutions, encouraging communication, and ensuring data accuracy
  • Monitor the health and deployment cadence of automated marketing campaigns through various reporting tools.
  • Work with quality assurance partners to perform comprehensive testing and proofing prior to launch to ensure accurate campaign execution
  • Work with marketing partners to prioritize work based on campaign timelines, balancing urgency and importance amid shifting priorities

You Have:

  • Passion for using data and creativity to connect with customers
  • Excellent communication skills, able to simplify complex concepts for both technical and non-technical partners
  • Comfortable learning new technologies and collaborating across disciplines
  • 2+ years of direct experience with multiple programming languages (Java, JavaScript, HTML, CSS, XML) for email
  • Ability to manipulate email code templates, revise modular layouts and provide both strategic and technical direction to creative developers
  • Direct experience with email delivery platforms such as Adobe Campaign, Salesforce, or other equivalent campaign management platforms
  • Direct experience with SQL analyzing large datasets, perform selects, joins, troubleshoot data issues and validate audience segmentation
  • Bachelor's degree or equivalent required

#LI-VT1

#DXMedia

#DXMarketin

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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