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Global Experiential Marketing Director

California, United States (Hybrid)

Global Experiential Marketing Director

1 Hour ago • 10-15 Years • Events • Marketing

About the job

4 skills required for this role

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confluence

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Job Description

Xsolla seeks a Global Director of Experiential Marketing to lead the planning, creation, and execution of interactive events (tradeshows, conferences, Xsolla Summits, city events). This role involves managing a global budget, developing KPIs, and collaborating with cross-functional teams. Responsibilities include overseeing large-scale events, building comprehensive quarterly plans, ensuring brand consistency across platforms, capturing leads, and delivering positive customer experiences. The ideal candidate possesses 10+ years of event management experience, 5+ years in the video game industry, and expertise in budgeting, project management, and ROI measurement. They will work with internal and external teams, agencies, and vendors, requiring strong communication and collaboration skills.

Must have:

10+ years event management experience
5+ years in video game industry
Expertise in budgeting & project management
Strong communication & collaboration skills
ROI measurement expertise
Global event planning & execution

Good to have:

Experience with Atlassian products
Knowledge of digital media agencies
Creativity and innovative thinking

Perks:

100% company-paid medical, dental, and vision
Unlimited Flexible Time Off
Personalized career roadmap
Professional development opportunities

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Xsolla is looking for a Global Director of Experiential Marketing to join our fun, creative and global Marketing team here at Xsolla! In this leadership role, you will use your planning, organization and execution skills to help the company profitably grow through creation of interactive event-based activations at our global tradeshows, conferences and Xsolla produced events.

As Global Experiential Marketing Director, you will be integral in planning, creating and executing trade shows, conferences, Xsolla Summits and City events for the company. You will be responsible for designing and curating experiences that highlight our core values and product suite geared towards accelerating growth for developers in the video game industry.

You will take ownership of the larger scale event projects, with direct supervision from the Vice President of Experiential Marketing, and work alongside the Experiential Marketing, Regional Marketing, Product and BD teams to execute against our annual roadmap of 150+ events globally.

You will be responsible for the planning, budgeting, logistics and management required to successfully execute events globally, whether it be virtual, in person, or hybrid. You will assist in the management of the Experiential Marketing team with day to day tasks, project check ins, problem solving and helping the team to develop creative ideas and with general event execution tasks.

We are looking for an experienced, trustworthy, self-driven, motivated and accountable individual to support the event-based marketing efforts of the team while collaborating and integrating within the global company strategy.

When working within a team-based environment, you will be required to work with team members from different disciplines from around the world, agency partners and trade show producers, vendors, agencies and venues.

RESPONSIBILITIES

Support the VP of Experiential Marketing with all Xsolla trade shows, special events and experiential marketing activities
Collaborate in a productive, open way to planning, selecting, negotiating, managing and measuring event-based marketing campaigns with the VP of Experiential Marketing and the winder Experiential Marketing team.
Develop KPIs, manage the global event budget, and ensure every event wrap up reports is completed on time.
Build comprehensive quarterly end-to-end plans with Experiential Marketing Event managers / coordinators and Project Manager for event-based marketing projects and related programs that will communicate and amplify our brand while delivering high quality leads for Xsolla globally Own and execute the largest scale events with Experiential Marketing Event managers /coordinators and Project Manager
Facilitate scaling the Xsolla brand and company awareness through various digital, in person, and hybrid events
Work with the Marketing (brand, PR, creative, social, CRM/email and strategy), Product, and Solution teams to demonstrate and promote our products and solutions in intelligent and innovative ways
Ensure brand integration and consistency across all event platforms and activations including but not limited to working specialized internal and external resources for booth design, collateral creation & distribution, video content creation, social media promotion, lead tracking, lead nurturing campaigns and integration of speaking engagements at such events
Create opportunities to gather, capture and validate new business leads through each event activation
Deliver upon all aspects of event activations between customers and the company, and ensure a positive customer service experience
Ensure our comprehensive dashboard of event ROI metrics is kept up to date with the marketing operations and analysts to communicate results for each event - communicated and tracked through our internal communications tools
Integrate content from the overall marketing editorial calendar into each event
Work with and manage video, photography, creative, venues, contractors and production companies to create content that can be utilized at each event and marketing campaigns

REQUIREMENTS

Bachelor's degree
10+ years of related professional Event Management Experience - agency, brand, technology, or related background
5+ years of experience and knowledge of working in the video game development and publishing industry or similar tech field
Experience working with or for digital media agencies, trade show producers, and public relations agencies
Significant and documented experience working and succeeding in a team-based environment
Demonstrable expertise in budgeting and managing projects to tight deadlines
Demonstrable expertise in generating ROI from events and how to measure the success of events
Understand the need for timely information, able to meet deadlines and manage own workload
Creativity and the ability to think outside the box is a must, we are looking for someone who wants to push the boundaries, try new things and to elevate our experiences to the next level!
Ability to confidently communicate with vendors, organizers and our internal teams about event plans
Strong live event & virtual management delivery skills
Experience working with Atlassian products such as Jira and Confluence, Google suite

Don’t meet every requirement listed? Studies show that women and people of color are less likely to apply for jobs when they don’t meet every requirement. At Xsolla, we are committed to building a diverse and inclusive community, so if you think you could be amazing in this role, even without all the listed qualifications, please apply! You may be exactly who we didn’t even know we need.

Benefits:

We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we’re not just building a business; we’re cultivating a community that values creativity, collaboration, and the transformative power of play.

Equal Employment Opportunity Statement:

Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law.

We consider qualified applicants with criminal histories in accordance with the Fair Chance Act.

Criminal History Consideration:

For the Global Experiential Marketing Director, we will conduct a background check that may include the following:

Criminal history check

Employment verification

Education verification

Credit history check

Professional license verification

Relevance to Job Responsibilities:

The background check is relevant to this position because of the following role responsibilities:

Working with vulnerable populations

Handling sensitive financial information/managing budgets/accessing funds

Accessing confidential company data

Ensuring compliance with regulatory requirements

Rights Under the Fair Chance Act:

Applicants are encouraged to inquire about their rights under the Fair Chance Act. If you have questions regarding our hiring practices, please contact careers@xsolla.com.

By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to careers@xsolla.com.

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About The Company

Xsolla

92 Active Jobs

Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue.

Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.