Growth Management - General Manager - Offline Merchants
Job Summary
Job Description
Paytm, a leading mobile payments and financial services company in India, is seeking P4B (Paytm for business) App Growth Managers to accelerate core growth metrics and user numbers. The role involves planning and executing marketing campaigns for Soundbox and QR device acquisition, optimizing activation on the P4B app, and driving transaction growth for merchants. Responsibilities include collaborating with the product team to improve conversion flows and acquisition programs, managing campaigns end-to-end (targeting, messaging, creative, measurement, reporting), and driving marketing decisions through data analysis and customer insights. Additionally, the role requires acting as a liaison between the Risk and business teams for risk mitigation, contributing to policy formulation, ensuring compliant operations, and mitigating operational risks.
Must have:
- Acquire and activate Soundbox and QR merchants via P4B.
- Plan and execute marketing campaigns for device acquisition.
- Drive transaction growth for merchants via P4B.
- Collaborate with product team for app improvements.
- Manage marketing campaigns end-to-end.
- Monitor and report campaign performance against KPIs.
- Drive marketing decisions using data and customer insights.
- Bridge between Risk and business teams.
- Ensure compliant operations.
- Mitigate operations risk.
3 skills required
Job Details
Title : Growth Management – General Manager
About Us:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the team:
Offline Payment vertical caters to our merchant partners by offering them products like QR code, Soundbox, EDC, Loan. Paytm has been a pioneer in merchant space by introducing innovative solutions like QR codes to accept payments and Sound-box to recon payments by voice alerts. We are also distributing loans to these partners via our 'Paytm for Business' App.
About the Role:
We are looking for P4B (Paytm for business) App Growth Managers for accelerating the core growth metrics and user (Merchant) numbers. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you!
Key Responsibilities: - growth Manager
· Responsible for acquisition and activation of Soundbox and QR merchants through P4B
· Plan and execute marketing campaigns for Soundboxes and QR devices acquisition and optimize activation on P4B
· Responsible for transaction growth of merchants - both with and without devices through P4B
· Work closely with product team and define and execute requirements for improving conversion flows and new acquisition programs for merchants on paytm for business app
· Plan and execute marketing campaigns to improve frequency and Value of transactions
· Own campaigns from end to end - manage targeting and segmentation, messaging, creative,
measurement and reporting
· Monitor and report on performance of these campaigns against agreed KPIs
· Drive marketing decisions through quantitative results and A/B testing as well as qualitative research and customer insights
Key Responsibilities: -
Risk and Compliance SPOC
· Being the bridge between the Risk team and the business team for maximizing the risk mitigation with minimizing the business impact.
· Working with the risk policy team for right policy formulation for risk mitigation.
· Working closely with Complaince team and business operations team to ensure fully complaint operations.
· Working with risk ops team to mitigate operations risk for the business.
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