Growth Marketing Senior Associate, Talent Partnerships

2 Months ago • 2 Years + • Marketing

Job Summary

Job Description

As a Growth Marketing Senior Associate, Talent Partnerships at DraftKings, you'll be responsible for developing and executing influencer and integrated media campaigns across Daily Fantasy Sports, Sportsbook, and iGaming products. Responsibilities include managing ambassador media campaigns, working with external partners on contractual deliverables (social posts, appearances, etc.), developing social strategies and creative briefs, tracking contract usage and payments, reviewing creative elements, collaborating cross-functionally, analyzing creative performance, and partnering with channel teams to optimize processes. The role requires strong analytical skills, excellent communication, and the ability to manage multiple projects simultaneously.
Must have:
  • Bachelor's Degree in Marketing or related field
  • 2+ years experience in Marketing, Partnerships or Media planning
  • Strong analytical skills
  • Excellent communication skills
  • Ability to manage multiple projects

Job Details

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

As a Growth Marketing Senior Associate, Talent Partnerships, you will work in a fast paced environment to bring new and exciting influencer and integrated media campaigns to life. You will be an integral part of the Growth Marketing team and manage ambassador media campaigns across the promotion of the DraftKings’ Daily Fantasy Sports, Sportsbook, and iGaming products.

What you’ll do as a Growth Marketing Senior Associate, Talent Partnerships

  • Work with external partners to execute contractual deliverables such as social posts, appearances, and shoot days.

  • Develop a social strategy and creative briefs for some of the largest Talent names in and out of the sports industry.

  • Track contract deliverable usage as well as payments for all Talent partners.

  • Review creative elements to ensure delivery meets Marketing best practices and correctly represents the marketing promotion.

  • Collaborate cross-functionally with multiple departments and channels to ensure all stakeholders are aligned on goals and deliverables. 

  • Review sports calendars to ensure all parties are aligned on Marketing assets.

  • Analyze creative performance for cross-functional stakeholders and collaborate with the Marketing Analytics team when deeper insights are needed.

  • Partner with Channel teams to understand process pain points and work with the Marketing Operations team to create solutions focused on efficiency and optimization. 

 

What you’ll bring

  • Bachelor's Degree in Marketing or a related field and at least two years of experience in a Marketing, Partnerships or Media planning role.

  • Strong analytical skills and ability to identify trends and insights based on a set of data.

  • Ability to effectively communicate internally and externally and share key learnings with the larger team.

  • Well organized and great attention to detail with the ability to work on multiple projects simultaneously, often under challenging time constraints.

  • Willingness to work autonomously to identify solutions to potential problems.

#LI-MD1

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

If this job posting does not include compensation information, this is due to a technical error that our team is working to resolve! We will repost this position with compensation information as soon as it is resolved. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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