Senior Marketing Manager, EU

The Opportunity:

Team Liquid is a globally recognized professional esports organization with 25 years of success in gaming. Our mission is to shape the future of gaming by creating unforgettable experiences and fostering lasting relationships with our fans.

Do you excel at shaping audience engagement strategies and creating marketing campaigns that leave a lasting impact? Do you have a talent for identifying growth opportunities and overseeing innovative projects that drive brand success? If you're passionate about innovative marketing and cultural trends and contributing to dynamic communities, you could be the perfect fit for the Senior Marketing Manager role at Team Liquid. We are seeking a strategic and results-oriented Senior Marketing Manager to join our team in the Netherlands.

The Senior Marketing Manager based in Utrecht, plays a pivotal role in shaping Team Liquid’s marketing strategies for esports titles like Dota 2 and Valorant. You will direct marketing efforts that align with Team Liquid’s broader organizational goals while enhancing fan engagement. Working closely with the Brand, Marketing & Content department, you’ll have the opportunity to manage high-impact marketing initiatives and work with teams to develop innovative projects that push boundaries. You’ll also be instrumental in identifying growth opportunities in the esports space, bringing fresh ideas to enhance audience interaction and increase lasting engagement.

What You'll Be Doing:

• Strategic Oversight
  • Develop and implement creative marketing strategies for Team Liquid’s esports titles, aligning with the organization’s goals.
  • Coordinate with departments—including content, sales, and partnerships—to build cohesive campaigns that engage fans and broaden brand reach.
  • Identify opportunities within the esports landscape to drive audience engagement and expand visibility.
• Project Management
  • Manage the full execution of marketing projects, ensuring timely, high-quality delivery.
  • Establish workflows, manage timelines, and allocate resources effectively to streamline campaign execution.
  • Address potential risks proactively and implement solutions to ensure project progress.
• Data-Informed Approach
  • Evaluate campaign metrics to measure effectiveness and refine future strategies.
  • Apply insights to adapt marketing approaches and enhance contributions to brand visibility and engagement.
  • Present findings and recommendations to senior team members.
• Community Engagement
  • Act as a representative for Dota 2, Valorant, and Team Liquid’s wider esports audience, factoring in fan interests when shaping marketing strategies.
  • Partner with the content team to design campaigns that resonate with the audience.

What You'll Need: 

• 5+ years in marketing, with a proven record of successfully managing complex projects and coordinating teams.
• Demonstrated ability to balance strategic vision with hands-on project execution.
• Advanced project management skills, with experience using project management tools and platforms.
• Strategic mindset with the ability to craft campaigns that align with both short-term goals and long-term brand growth.
• Strong communication and teamworking skills, with a talent for fostering coordination across diverse teams.
• Ability to translate data into actionable strategies.
• Proven experience in marketing management, ideally within gaming, esports, or entertainment sectors.
• Strong project coordination skills with the ability to oversee multiple initiatives simultaneously.
• Experience developing data-based strategies and refining them based on performance insights.
• A genuine interest in gaining deeper insights into esports and gaming communities.

You’ll Earn Bonus Points If You Have:

• Experience managing international marketing campaigns.
• A background in brand partnerships or sponsorship activation.
• Familiarity with Dota 2, Valorant, or other major esports titles.
• Proven experience in guiding and mentoring teams.

Why Join Team Liquid:

• A multicultural work environment in a company where you can truly make a difference
• Using your creativity to execute different types of projects
• Keeping up with the latest trends and learning new skills
• Creating strong relationships with experienced team members who will coach and mentor you