Head of Programmatic Media
Job Summary
Job Description
- 11+ years in advertising/digital marketing
- People management experience
- DV360 or similar platform experience
- Business forecasting & projection management
- Data-driven influencing & cross-functional collaboration
- Exceeding sales quotas and managing multiple projects
- Experience working across programmatic media, AdTech, or MarTech
- Experience helping clients overcome business challenges
7 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 11 years of experience in advertising sales, digital marketing, consulting, or media.
- Experience in people management.
Preferred qualifications:
- Experience in managing digital advertising campaigns with DV360 or a similar product and working across programmatic media, AdTech, or MarTech.
- Experience in business forecasting and management of business projections across multiple product lines.
- Experience in influencing partners through the use of data, thought leadership, and cross-functional collaboration.
- Ability to multi-task across multiple projects, sales leads and internal stakeholders with a strong track record of exceeding sales quotas.
- Ability to help customers with business challenges and achieve positive outcomes.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
In this role, you will manage a team of Account Executives and Account Managers that drive Programmatic Media growth via DV360 through competitive selling into key named accounts and Agencies. You will be expected to build and support the Canada level Programmatic growth strategy plan and work closely on the strategic priorities with leaders across Large Customer Sales (LCS) teams and other specialists including the YouTube sales team. Furthermore, you will develop key relationships with senior level client and agency stakeholders who focus on Display, Video, TV, Audio and more. You will consult customers on meeting their goals across a variety of channels while also helping them navigate the changing Privacy landscape and current and emerging marketing tech.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Build and foster long-term senior level relationships with programmatic decision makers. Partner with LCS teams on the opportunity and work together to drive product adoption and growth.
- Manage a team of Account Executives, set and communicate team priorities and make decisions and support activities that align with Google’s values.
- Set and drive business strategy and product adoption for our clients and agencies across all programmatic buying priorities.
- Provide guidance and specialized expertise to a cross-functional set of Google teams on the dynamics, trends, opportunities, and challenges of our clients and agencies and implications for programmatic growth.
- Create, identify, and execute unique business partnership opportunities, including leadership of cross-functional teams in the negotiation of large, complex programmatic media agreements.
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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