Senior Digital Strategy Lead, Accelerated Growth Team
Job Summary
Job Description
- 5+ years experience in advertising/sales/marketing
- Experience developing and pitching solutions
- Account management and client relationship building
- Full-cycle sales process management
- Data analysis and strategic planning skills
- Experience with Google Ads and YouTube
- Media experience across various platforms
- Experience influencing executive-level stakeholders
3 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of industry experience in advertising, consultative sales, business development, or IT, or 3 years of experience with an advanced degree.
- 5 years of experience in account management, sales, or marketing.
- Experience developing and pitching solutions through various channels (i.e., telephone, email, in-person meetings) to prospects.
Preferred qualifications:
- Experience in sales in a technology, advertising, media sales, or internet environment.
- Experience with Google Ads and YouTube account management, managing advertising or media campaigns.
- Experience in media across a variety of platforms (i.e., TV, Radio, Print, Sponsorship, etc.).
- Experience influencing advertisers, agencies, clients including executive-level stakeholders.
- Experience managing multiple accounts with the ability to assess and solve client needs via sales techniques, including effective questioning, objection handling and engaged selling.
- Ability to grow in a rapidly changing environment with excellent problem-solving, creative thinking, and problem-solving skills.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
The Accelerated Growth Team (AGT) is a strategic team designed to help Small and Medium-sized Businesses (SMB) with growth potential. AGT specializes in building full-funnel digital marketing strategies to accelerate customer growth. As a Digital Strategy Lead within AGT, you will identify and grow customer prospects within a segment of the Google Customer Solutions ecosystem, to set them up for accelerated and sustainable growth on our platforms.
When our millions of advertisers and publishers are happy, so are we! Our Google Customer Solutions (GCS) team of entrepreneurial, enthusiastic and client-focused members are the "human face" of Google, helping entrepreneurs both individually and broadly build their online presence and grow their businesses. We are dedicated to growing the unique needs of advertising companies. Our teams of strategists, analysts, advisers and support specialists collaborate closely to spot and analyze customer needs and trends. In collaboration, we create and implement business plans broadly for all types of businesses.Responsibilities
- Manage a portfolio of businesses by understanding growth drivers, identifying opportunities for growth, managing risks, and building quarterly plans for achievements.
- Drive customer growth by delivering an outstanding customer sales experience and achieving customer business/marketing objectives.
- Own the full cycle sales process by driving customer outreach, sales pitches, solution implementation, and performance evaluation.
- Engage, support, and build relationships with customers. Partner closely with the internal SMB Account Manager pod to pitch and accelerate business growth. Coach teammates in the organization proactively expand skills that cultivate customers growth and contribute to overall team success.
- Model sales behaviors including executive-level engagement, effective questioning, objection handling, and promoting. Lead and strengthen executive-level relationships through key executive-level meetings, business reviews and speaking engagements.
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