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Industry Manager, Consumer

North Holland, Netherlands (On-site)

Industry Manager, Consumer

1 Hour ago • 3-5 Years • Business Development • Marketing

About the job

2 skills required for this role

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cross-functional-collaboration

cross-functional

Job Description

The Industry Manager, Consumer role at Google focuses on developing and implementing marketing plans for a portfolio of consumer advertisers. Responsibilities include building relationships with key decision-makers (performance leads, brand managers, CMOs), translating business objectives into performance plans, and persuading advertisers to adopt Google's branding solutions and YouTube. This requires expertise in Google Ads, Display & Video 360 (DV360), and strong communication skills. The role involves cross-functional collaboration, working with both internal and external stakeholders to achieve business growth through the effective use of Google's advertising products. Experience in the NE or BeNeLux Consumer market is preferred.

Must have:

Bachelor's degree or equivalent experience
5 years advertising/sales/business development experience (or 3 years with advanced degree)
Experience with advertisers, agencies, or clients
Lead sales operations for enterprise accounts
Develop and execute marketing plans
Build relationships with key decision-makers
Translate business objectives into performance plans

Good to have:

Experience working with cross-functional teams
Experience in NE or BeNeLux Consumer market
Understanding of Google Ads and DV360
Ability to build strong internal/external relationships

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
5 years of industry experience in advertising, consultative sales, or business development, or 3 years of experience with an advanced degree.
Experience working with advertisers, agencies, or clients.
Experience leading sales operations for enterprise-level accounts.

Preferred qualifications:

Experience working with cross-functional teams and building strong relationships internally and externally.
Experience prioritizing and delivering on workstreams and initiatives that drive results.
Experience in the NE or BeNeLux Consumer market and clients
Understanding of Google Ads and Display and Video 360 (DV360).
Ability to unlock and grow relationships with advertisers, agencies, or clients.

About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

Develop a wallet of Google performance and branding products in a portfolio of Consumer advertisers.
Develop and execute marketing plans that enable cross-functional collaboration to position and implement the right Google solutions to meet our customer's business and marketing objectives, resulting in the adoption of the right products and features.
Build relationships with performance leads, brand managers, media directors, and Chief Marketing Officer (CMOs) at the advertiser and their partner ecosystem.
Translate business and marketing objectives to year round performance plans and support defending budgets during the cycle.
Persuade AV/TV decision-makers at the advertiser and incumbent partner to adopt Google's branding solutions and YouTube with your strong brand advertising and Google product knowledge.

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About The Company

Google

2744 Active Jobs

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.