Jr. Digital Strategist

The purpose of this role is to deliver regular reporting for Digital Marketing channels and campaigns, as well as audience, attribution and CRO (conversion rate optimisation) analysis.

Job Title:

Jr. Digital Strategist

Job Description:

About Dentsu International:

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

Purpose of the job:

As a Digital client lead you will be accountable for driving digital strategy and operational excellence on a group of exciting accounts. You will be primary point of contact for clients as well as business teams for assigned accounts and will be required to lead all aspects of digital advertising strategic leadership, team leadership & operational leadership to meet client objectives across various accounts.

Key Responsibilities :

• Accountable for client relationship & business objectives for the specific set of clients
• Develop digital media & performance marketing strategy on key overall marketing framework initiatives including but not limited BOE, Hero Hub Hygiene, etc.
• Lead all digital media & performance marketing tasks & identify where different expertise of network can be maximized for client solutions
• Develop measurement frameworks, robust benchmarks and norms across channels and media types
• Lead team to prepare and present digital media & performance marketing strategies and plans to client & directly work on these items where needed to support the team
• Translate digital media & performance marketing plans into effective buys and supervise implementation
• Oversee and quality control of media monitoring, proof of performance, campaign optimization and post-analysis to ensure client objectives are meet, including:
• Setting digital test & learn initiatives
• Anticipate, review and present point-of-views on online media trends, issues, developments and opportunities
• Share digital points of view, research and case studies with the business team(s) he/she works with
• Organize & present during client meetings for different tasks
• Develop and maintain good relationship with key media vendors and internal teams
• Develop and maintain strong relationship with clients and have a good understanding of our clients’ business
• Help to develop local business through existing clients and potential new opportunities, including the sell in of new ideas and services to the clients
• Supervise junior team member(s) to develop his/her digital capabilities
• Actively look for opportunities to grow business & lead new business pitches. Writing SOW documents & working on new client onboarding
• Support digital training and deliver capability building workshops
• Hiring & leading a high performance-team of digital experts (media, performance marketing, content & client) across different function & collaborate with expertise heads to deliver quality output
• Be a mentor & motivator to team members & help them grow in their skills & expertise sets to achieve their objectives
• Willing to learn, innovate & contribute more for self-growth
• Work closely with iProspect leadership to improve internal & external processes

Qualifications:

• Minimum 2 years relevant working experience in digital media in both an implementation and leadership capacity in a top digital or media agency
• Minimum 1 year relevant working experience in SEM
• A proven ability to translate digital strategy into operation
• Proactive attitude and result driven mindset
• Produce work of high quality
• Experience driving revenue growth with emerging opportunities and established partnerships
• Able to sell concepts and solutions to clients and key stakeholders
• Adaptable to the changing environment
• Passionate about "new" media communication and evolving technology
• Working knowledge of key ad trafficking and reporting technology such as DFA, MediaMind, IAS, MOAT, DCM, etc.

Core Competencies:

Digital Marketing Channels: Search, Social, Display & Video

Digital Marketing Buying: Self-serve & non-self-serve media buying types

Digital Marketing Processes: strategy, planning, implementation, optimization & reporting

Calculated risk taker & learn from mistakes

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Location:

Makati City

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent