Licensed Merchandise Retail Marketing Manager

2 Months ago • All levels • Marketing

Job Summary

Job Description

The Licensed Merchandise Retail Marketing Manager will collaborate with internal and external partners to drive the international marketing of PlayStation-branded licensed merchandise. Responsibilities include developing and executing retail marketing programs, managing partner relationships, coordinating with data analytics to inform go-to-market strategies, developing compelling presentations, managing campaigns across multiple channels (including digital and social), and gathering performance evaluations. The ideal candidate will have a strong omni-channel retail marketing background, excellent communication and presentation skills, and proven experience translating data into actionable insights. A passion for entertainment and a strong collaborative skillset are essential.
Must have:
  • Omni-channel retail marketing experience
  • Strong communication & presentation skills
  • Data analysis & insight generation
  • Campaign management expertise
  • Cross-functional collaboration
  • Partner management

Job Details

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Licensed Merchandise Retail Marketing Manager

We are seeking a highly motivated, organized and detail-oriented manager to join our Global Licensed Merchandise Retail Marketing team. In this role, you will collaborate with both internal cross-functional teams and external partners to drive the marketing of PlayStation branded licensed merchandise, internationally. The ideal candidate will have a strong background in marketing with a focus in the retail category both online and physical, robust project management skills, and a passion for delivering measurable results for the business.

Key Responsibilities:

  • Work closely with the Director, Integrated Marketing, Special Projects & the Licensed Merchandise team to develop and execute PlayStation’s licensed merchandise retail marketing program
  • Partner with large number of internal functions to develop processes and channel strategies from development to execution -
  • Be part of a team building the product franchise story - the aspects of which are all part of the narrative we must communicate to our fanbases.
  • Manage partners and their scope of work to ensure successful execution of retail marketing programs achieving forecasted objectives in alignment with the budget.
  • Coordinate with the team’s data and analytics function, supporting development of processes to synthesize Brick-and-Mortar Retail and eCommerce business performance data to help shape go-to-market strategies and in-market performance
  • Support development of meeting presentations through the creation of powerful selling stories, rooted in insights on brand equity, innovation, and category management syndicate data
  • Manage campaigns from end to end, working with multiple internal and external parties:
    • Creative ideation
    • Creative briefing
    • Managing asset reviews and approvals
    • Campaign planning with relevant teams and stakeholders
    • Execution and roll out of campaigns across all marketing channels
    • Gathering analytical and qualitative evaluation
    • Creating summaries of campaigns and projects for internal and external distribution

What we're looking for:

  • This candidate will have solid experience working in an omni-channel environment - not just in-store marketing, but digital and social, with a specific tie to product.
  • Very strong verbal, written, and visual presentation communication skills
  • The candidate will be comfortable preparing presentations and presenting to Field Sales and our Retail Partners
  • Strong analytical and organizational skills; attention to detail
  • Strong collaborative skillset with cross-functional teams is critical for alignment to strategies and executions
  • Experience of translating data into actionable insights and selling stories
  • Proven experience in taking overarching communications strategy into tactical execution
  • Ability to stay focused on key priorities and bring solutions; to drive distribution and grow consumption
  • Commitment to results; ability to incorporate new learning into existing plans and act decisively
  • Excellent interpersonal skills; ability to interact with all personality types and behaviours
  • Ability to work effectively in and adapt to a high-pressure, fast-paced environment
  • Must be interested in learning and adapting to a rapidly shifting landscape
  • Passion for entertainment and culture is a must for this team
  • Bachelor's Degree required, Master’s Degree a plus

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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About The Company

Want to take your career to the next level? Search open job vacancies at any of the Sony Interactive sites by visiting playstation.com/careers/


Sony Interactive Entertainment pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994. Today, we continue to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services that include generation-defining hardware, pioneering network services, and award-winning games. Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios, we believe that the power of play is borderless. Sony Interactive Entertainment is a wholly owned subsidiary of Sony Group Corporation.  


For more information about our company, please visit SonyInteractive.com. For more information about PlayStation products, please visit PlayStation.com.

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