Manager, Performance Marketing - Olympic & Paralympic Games

Who We Are:   

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of TKO, a global sports and entertainment company.   

The Role and What You'll Do: 

We are seeking an experienced and highly analytical Performance Marketing Manager to drive paid acquisition campaigns in support of the Milano Cortina 2026 Olympics and Los Angeles 2028 Olympics. This role is responsible for developing and executing performance marketing strategies across Paid Search and Paid Social to maximize revenue, fan engagement, and brand awareness.   

Reporting to the Sr. Director of Digital Marketing, you will collaborate with marketing, creative, and analytics teams to optimize return on ad spend (ROAS) and efficiently allocate media budgets across multiple regions. This role requires a data-driven mindset, expertise in audience segmentation, and experience managing high-profile marketing campaigns.   

Key Responsibilities   

• Create, execute, and optimize global performance marketing campaigns across Paid Search (Google Ads, Bing Ads), Paid Social (Facebook, Instagram, TikTok, X, LinkedIn, YouTube) and emerging platforms (AR/VR ad integrations) to drive ticket sales, fan engagement, and event awareness.   

• Oversee and optimize campaign budgets, ensuring efficient allocation to maximize ROAS while meeting CPA and conversion targets.   

• Continuously monitor and adjust bidding strategies, ad placements, and hyper-personalized audience targeting to improve performance in real-time   

• Collaborate with the Data Analytics team to analyze campaign performance, identify trends, and make data-backed recommendations for optimization.   

• Provide real-time insights and performance forecasts to inform key stakeholders and adjust strategies based on event demands and audience expectations.   

• Utilize Google Analytics 4 (GA4), Looker, Tableau, and other data visualization tools to track success metrics and identify opportunities for growth.   

• Troubleshoot discrepancies, QA ad operations, and ensure compliance with global privacy regulations (e.g., GDPR) while maintaining seamless execution and tracking.    

• Develop sophisticated audience segmentation strategies using behavioral data, psychographics and real-time intent signals, tailoring ads across countries, demographics, languages, and devices.    

• Lead A/B testing initiatives on ad creatives, messaging, landing pages, and targeting strategies to continuously improve CTR, CPA, and conversion rates.   

• Collaborate closely with creative teams to ensure ad content is data-driven, locally relevant, and aligned with IOC brand guidelines.   

• Conduct competitive benchmarking to evaluate Olympics campaigns relative to industry trends and identify opportunities for increased visibility and engagement.   

• Monitor market-specific trends, aligning campaign strategies with regional behaviors and sales goals.    

• Work cross-functionally with marketing, analytics, and creative teams to align performance marketing efforts with broader business goals.   

Qualifications   

• 3-5+ years in performance marketing with a key focus on Paid Search and Paid Social campaigns.   

• Proficiency with platforms such as Google Ads, Bing Ads, META Ads Manager, and TikTok Ads. Experience with global analytics tools like Google Analytics, Adobe Analytics, or similar.   

• Strong analytical skills with experience in A/B testing, data analysis, and performance reporting, ideally on an international scale.   

• Excellent written and verbal communication skills, able to convey complex insights and campaign performance to cross-functional teams and stakeholders.   

• Ability to work in a fast-paced, high-stakes environment, managing multiple campaigns across regions and adjusting strategies based on data insights and event demands.   

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