Senior Manager, DET Marketing Analytics & Reporting

1 Month ago • 10 Years + • Marketing • $152,200 PA - $204,100 PA

Job Summary

Job Description

The Senior Manager of DET Marketing Analytics & Reporting plays a crucial role in shaping the strategic vision for performance metrics, conducting impactful analyses, and providing insights for marketing tactics across DET brands (Disney Branded Television, Hulu, ABC, National Geographic, Onyx, Freeform, and ABC News). Responsibilities include standardizing KPI expectations, refining reporting processes, conducting in-depth analyses of title and genre performance, establishing databases, contributing to performance narratives, informing future expectations, gathering data-based insights, and presenting regular updates to leadership. The ideal candidate will collaborate closely with executives and teams, possess strong analytical and communication skills, and have extensive experience in media and entertainment.
Must have:
  • 10+ years progressive work experience
  • 4+ years in media/entertainment
  • Looker, Tableau, advanced SQL
  • Strong analytical & communication skills
  • Data-driven decision making
  • Collaboration & relationship building
Good to have:
  • R or Python experience
  • Experience with streaming platforms
Perks:
  • Bonus
  • Long-term incentive units
  • Full range of medical, financial, and other benefits

Job Details

Job Summary:

The Senior Manager of Disney Entertainment Television (DET) Marketing Analytics and Reporting will play a critical role in shaping the long-term strategic vision for how the DET Marketing Group sets, measures, and reports performance metrics, conducting widely impacting analyses, and deriving strategic insights to inform marketing tactics. He/(she) will drive new frameworks and processes to create consistency across DET and Direct-to-Consumer brands, elevating the entire organization’s approach to marketing television domestically and globally.

The individual will collaborate closely with executives throughout the organization and act as a key contact for marketing leadership. A successful candidate will possess a strong combination of hard and soft skills.

Responsibilities

  • Collaborate with marketing leadership to standardize the KPI expectations setting process across DET brands, including Disney Branded Television, Hulu, ABC, National Geographic, Onyx, Freeform and ABC News.
  • Lead discussions on goal setting and devise new and adapt existing KPI metrics as business needs continue to evolve.
  • Refine, automate, and enhance the reporting process across our streaming products, global regions, marketing functions, and DET brands. Provide insightful interpretations of data to make it consumable for executives and actionable for teams.
  • Conduct in-depth analyses of title- and genre-level performance and address brand-specific and DET-wide reporting needs.
  • Establish databases and frameworks to facilitate more thorough analyses.
  • Contribute to the creation of performance narratives post-title launch.
  • Examine historical performance trends to inform future expectations and benchmarking.
  • Engage with leaders from engagement, media, brand, and research teams to gather data-based insights and actionable marketing recommendations for Hulu and Hulu on Disney+.
  • Present regular updates to leadership and supporting teams regarding marketing performance.

Qualifications

  • 10+ years of progressive work experience in a dynamic and fast-paced organization; minimum 4 years in media and entertainment, strategy, strategic planning, or consulting.
  • Looker, Tableau, and advanced SQL experience required.
  • Hands-on, team player with the ability to both work independently as well as in a highly collaborative environment.
  • Ability to thrive under pressure, work with ambiguity and complexity, manage competing priorities - often with minimal direction.
  • Ability to interface and build relationships with diverse stakeholders at all levels of the organization.
  • Willingness to be flexible and adaptable as the business needs change.
  • Strong knowledge of the media landscape.
  • Must live within a commutable distance to Burbank, CA (this role requires someone onsite 4 days a week).

Preferred Qualifications

  • R or Python experience for statistical analyses.

Required Education

  • Bachelor’s degree and/or equivalent work experience.


The hiring range for this position in Burbank, CA is $152,200 to $204,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

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