Marketing & Branding Manager
About the job
Job Description
Responsibilities
- Strategic Leadership and Planning (35%)
- Define and support the overall Brand & Marketing integrated strategy in collaboration with the regional marketing team.
- Develop and execute Go-to-Market Strategies, including ATL/BTL/TTL or 360 Plans, to ensure cohesive and impactful brand presence.
- Identify target audiences, set objectives, and outline desired outcomes for marketing campaigns
- Brand Management (20%)
- Ensure a coherent and consistent brand image across all retail touchpoints in our customers' physical stores.
- Drive meaningful campaigns, partnerships, tie-ups, and promotions to enhance brand relevance and strengthen brand and customer engagement
- Budget Management (15%)
- Ensure efficient use of the assigned budget to deliver maximum brand amplification.
- Track and report on marketing expenditures, ensuring cost-effective strategies and high ROI
- Campaign Development (20%)
- Develop and oversee the content of marketing campaigns, ensuring alignment with brand guidelines and market requirements.
- Lead in-house marketing team and creative agencies to develop communication ideas and collateral for campaign projects
- Market Insights and Trends (5%)
- Identify new trends and insights to drive effective marketing activities that increase brand awareness, consideration, and conversion.
- Analyze market data and recommend innovative strategies to stay ahead of industry trends
- Collaboration and Execution (5%)
- Work with internal and external teams to ensure that tasks are completed, and programs are delivered on time
- Execute all public relations activities, including liaising with agencies to craft adaptable PR plans for the local market
- Develop and execute creative marketing events and all communications initiatives in accordance with the principal's strategic direction
Requirements
- Proven track record of developing and executing successful marketing campaigns.
- Strong leadership and team management skills.
- Excellent communication and interpersonal skills. English language proficiency is preferred.
- Proficiency in digital marketing tools and platforms.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Ability to work independently and manage multiple projects simultaneously
- Bachelor’s degree in marketing, Business Administration, or a related field.
- At least 6-8 years of experience in marketing, with a focus on FMCG and rural markets
- Stakeholder management - working together with multiple ops personnel
- Strategic and Results-driven – strong in conceptualizing and planning
- Leadership - the candidate will lead the local marketing team
- Strong Analytical Skills - ability to interpret data to make informed decisions
- Comfortable with uncertainty - the role will evolve according to business needs
- Advanced English
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