Marketing & Branding Manager

1 Week ago • 6-8 Years

About the job

SummaryBy Outscal

Responsibilities

    • Strategic Leadership and Planning (35%)
    • Define and support the overall Brand & Marketing integrated strategy in collaboration with the regional marketing team.
    •  Develop and execute Go-to-Market Strategies, including ATL/BTL/TTL or 360 Plans, to ensure cohesive and impactful brand presence.
    •  Identify target audiences, set objectives, and outline desired outcomes for marketing campaigns
    • Brand Management (20%)
    • Ensure a coherent and consistent brand image across all retail touchpoints in our customers' physical stores.
    •  Drive meaningful campaigns, partnerships, tie-ups, and promotions to enhance brand relevance and strengthen brand and customer engagement
    • Budget Management (15%)
    • Ensure efficient use of the assigned budget to deliver maximum brand amplification.
    • Track and report on marketing expenditures, ensuring cost-effective strategies and high ROI
    • Campaign Development (20%)
    • Develop and oversee the content of marketing campaigns, ensuring alignment with brand guidelines and market requirements.
    •  Lead in-house marketing team and creative agencies to develop communication ideas and collateral for campaign projects
    • Market Insights and Trends (5%)
    • Identify new trends and insights to drive effective marketing activities that increase brand awareness, consideration, and conversion.
    •  Analyze market data and recommend innovative strategies to stay ahead of industry trends
    • Collaboration and Execution (5%)
    • Work with internal and external teams to ensure that tasks are completed, and programs are delivered on time
    • Execute all public relations activities, including liaising with agencies to craft adaptable PR plans for the local market
    • Develop and execute creative marketing events and all communications initiatives in accordance with the principal's strategic direction

Requirements

    • Proven track record of developing and executing successful marketing campaigns.
    • Strong leadership and team management skills.
    • Excellent communication and interpersonal skills. English language proficiency is preferred.
    • Proficiency in digital marketing tools and platforms.
    • Strong analytical skills and ability to interpret data to make informed decisions.
    • Ability to work independently and manage multiple projects simultaneously
    • Bachelor’s degree in marketing, Business Administration, or a related field.
    • At least 6-8 years of experience in marketing, with a focus on FMCG and rural markets
    • Stakeholder management - working together with multiple ops personnel
    • Strategic and Results-driven – strong in conceptualizing and planning
    •  Leadership - the candidate will lead the local marketing team
    • Strong Analytical Skills - ability to interpret data to make informed decisions
    • Comfortable with uncertainty - the role will evolve according to business needs
    • Advanced English
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About The Company

Selangor, Malaysia (On-Site)

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Selangor, Malaysia (On-Site)

Jakarta, Indonesia (Hybrid)

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