Marketing Executive - CPG/FMCG

5 Days ago • 1-2 Years • Marketing

Job Summary

Job Description

As a Marketing Executive at ZURU, you'll be a key member of the Baby Vertical Brand Marketing Team, focusing on the Millie Moon brand. Responsibilities include leading influencer relationships, executing paid campaigns, managing social media content, supporting new product launches, collaborating with PR agencies on local activations, and contributing to budget reconciliation. You'll work across multiple international markets and collaborate with various internal teams. The role requires strong analytical and creative thinking, excellent communication skills, and proficiency in Microsoft Office. You will be responsible for executing impactful marketing initiatives, driving results across various disciplines including digital media, influencer marketing, and grassroots activations.
Must have:
  • 1-2 years marketing experience
  • Strong communication skills
  • Proficient in MS Office
  • Experience with digital media and influencers
  • Ability to manage multiple projects
Perks:
  • Culture for Growth
  • Health & Well Being Benefits (including an onsite 24/7 gym)
  • Global Opportunities
  • Competitive Remuneration
  • Lots of fresh fruit, coffee, pals fridge and more

Job Details

Join us as Marketing Executive and work on impactful marketing initiatives for a global baby brand, driving results across markets and disciplines! 🚀

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances.  This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.  
  
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations!
  
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!

Position overview:
Be a key member of the Baby Vertical Brand Marketing Team, supporting with the development and execution of strategic marketing initiatives across a wide range of marketing disciplines, including digital media, influencers, grassroots activations and more. In this role, you will work across multiple international markets on a globally leading brand with the opportunity to lead key marketing projects at a global and local scale.  

Roles & Responsibilities

    • Support the Marketing Manager and wider brand marketing team to bring best-in-class marketing strategies to life for the Millie Moon brand, including:   
    • Lead relationships with our core brand influencer team, writing briefs and monitoring performance to ensure the team delivers best-in-class content  
    • Execution of paid influencer campaigns, including drafting content briefs & KPIs, setting budgets, approving content & evaluating performance   
    • Influencer seeding campaigns, working with our global in-house influencer team to manage seeding hundreds of influencers & secure content   
    • Support in the day-to-day execution of global social calendars, reporting and content management of owned channels.  
    • Supporting NPD launches into new markets, including preparing product positioning, conducting competitor research, developing product launch marketing strategy and collaborating with internal teams to execute activity   
    • Lead day-to-day relationship with our global PR agencies, reviewing collaborations and press opportunities and holding accountable against KPIs   
    • Lead execution of local grassroots marketing activations, including sourcing activation ideas, managing execution and evaluating ROI   
    • Support in the reconciliation of brand marketing budgets with support from Marketing Manager.  
    • Collaborate and work cross functionally with the wider brand marketing, content and creative teams to cross pollinate learnings and provide support as needed   
    • Influence brand strategy and growth opportunity recommendations leveraging customer, consumer, and brand data
    • Suggest content ideas across brand channels that align with overarching platform and content strategy
    • Support in the creation of core brand assets, including presentations to be utilised by the wider business
    • Support in the reporting of marketing activity, to assist in team decision making

Skills & Experience

    • Degree in Marketing, Business or equivalent
    • 1-2 years’ experience in a marketing role, with a growing understanding of core marketing principles, preferably brand marketing, digital media and influencers  
    • Ability to multi-task and be able to set priorities and stay focused in a dynamic and changing environment
    • Apply creative yet analytical thinking with a hunger to continuously grow and learn
    • Strong verbal and written communication skills
    • Ability to use Microsoft Office programs
    • You are passionate about Marketing
    • You are excited to contribute to our dynamic office culture!
LIFE@ZURU
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.

WHAT WE OFFER
🌱 Culture for Growth
🧘 Health & Well Being Benefits (including an onsite 24/7 gym)
🌎 Global Opportunities
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
🍓 Lots of fresh fruit, coffee, pals fridge and more


ZURU – Tomorrow Reimagined
#LI-JK1

Similar Jobs

Lionbridge Games - Games Project Manager

Lionbridge Games

Masovian Voivodeship, Poland (On-Site)
1 Month ago
Cialfo - IT Manager

Cialfo

New Delhi, Delhi, India (On-Site)
5 Months ago
Scientific Games  - Software Product Manager

Scientific Games

Georgia, United States (Remote)
1 Week ago
The Walt Disney Company - Disney VIP Tour Guide

The Walt Disney Company

Hong Kong (On-Site)
1 Week ago
The Walt Disney Company - Senior Manager, Travel Operations & Business System Management

The Walt Disney Company

Singapore, Singapore (On-Site)
2 Months ago
Assystems - Technicien réparation électronique H/F

Assystems

Montigny-le-Bretonneux, Île-de-France, France (On-Site)
5 Months ago
Nintendo - Experiential Marketing Specialist

Nintendo

Redmond, Washington, United States (Hybrid)
3 Months ago
Tencent - Senior Global Marketing & Campaign Manager, PC Console Games

Tencent

Paris, Île-de-France, France (On-Site)
1 Month ago
Meta - Director, Business Marketing Insights

Meta

Menlo Park, California, United States (On-Site)
4 Months ago
Aftershock Media Group - Senior Talent Manager

Aftershock Media Group

(Remote)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

ByteDance - Operation Specialist Intern - Global Payment

ByteDance

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)
1 Week ago
AGS - American Gaming Systems - Warehouse Inventory Manager

AGS - American Gaming Systems

Oklahoma City, Oklahoma, United States (On-Site)
13 Hours ago
Lionsgate Games - IT Director, Financial Planning Systems

Lionsgate Games

Santa Monica, California, United States (On-Site)
1 Week ago
ECI - Cloud Services Engineer

ECI

Indore, Madhya Pradesh, India (On-Site)
5 Months ago
Nintendo - (Junior) Product Manager (m/f/d)

Nintendo

Frankfurt, Hessen, Germany (On-Site)
3 Months ago
TransPerfect - German Localization Games Tester - Remote

TransPerfect

Warsaw, Masovian Voivodeship, Poland (Remote)
6 Days ago
AGS - American Gaming Systems - Field Service Technician II

AGS - American Gaming Systems

Michigan, United States (On-Site)
1 Month ago
Aristocrat Gaming - Account Manager - Spanish Speaking

Aristocrat Gaming

St. Julian's, Malta (Hybrid)
1 Week ago
ION - Analyst - LCM - Mumbai - 764

ION

Mumbai, Maharashtra, India (On-Site)
5 Months ago
Rackspace Technology - Pursuit Manager (Bid Manager)

Rackspace Technology

Gurugram, Haryana, India (Remote)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Auckland, Auckland, New Zealand

Entain - Senior QA Engineer I Quality Champion

Entain

New Zealand (Remote)
5 Days ago
Canva - Frontend Engineer - Editing APIs

Canva

Auckland, Auckland, New Zealand (Remote)
2 Weeks ago
Canva - Senior Accessibility Compliance Analyst

Canva

Auckland, Auckland, New Zealand (Remote)
6 Days ago
Rocket Werkz - TECHNICAL ARTIST (UNREAL ENGINE)

Rocket Werkz

Auckland, Auckland, New Zealand (On-Site)
9 Months ago
Tencent - Game AI Product Management Intern

Tencent

Auckland, Auckland, New Zealand (On-Site)
1 Week ago
Visa - Chief Systems Architect

Visa

Auckland, Auckland, New Zealand (Hybrid)
3 Months ago
Canva - Senior Frontend Engineer - Growth

Canva

Auckland, Auckland, New Zealand (Remote)
6 Days ago
Entain - Broadcast Channels Operator

Entain

Auckland, Auckland, New Zealand (On-Site)
1 Week ago
Canva - Senior Finance Systems Engineer - Anaplan

Canva

Auckland, Auckland, New Zealand (Remote)
6 Days ago
Canva - Engineering Manager (FE) - Video Editor

Canva

Auckland, Auckland, New Zealand (Remote)
6 Days ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Zuru - Marketing Executive (FMCG/CPG)

Zuru

Auckland, Auckland, New Zealand (On-Site)
2 Months ago
Windranger Labs - Corporate Communications Lead

Windranger Labs

(Remote)
6 Days ago
PearlAbyss - Marketing Manager

PearlAbyss

(On-Site)
2 Months ago
CrazyLabs - Marketing Tech Lead (Unity)

CrazyLabs

(On-Site)
2 Months ago
Aftershock Media Group - Director of Accounts, Influencer Marketing

Aftershock Media Group

(Remote)
2 Weeks ago
Xsolla - Marketing Manager, Japan

Xsolla

Tokyo, Japan (On-Site)
6 Days ago
Miniclip - User Acquisition Specialist

Miniclip

London, England, United Kingdom (On-Site)
1 Week ago
Tencent - Senior Channel Marketing Manager - PUBG Mobile

Tencent

Shenzhen, Guangdong Province, China (On-Site)
1 Month ago
WebFX - Digital Marketing Lead (SEO) (Cape Town)

WebFX

Cape Town, Western Cape, South Africa (On-Site)
5 Months ago
Tencent - Senior Publishing Manager - Overseas PC Game Products

Tencent

Shenzhen, Guangdong Province, China (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

Auckland, New Zealand (On-Site)

Frankfurt, Hessen, Germany (Remote)

Auckland, Auckland, New Zealand (On-Site)

Auckland, Auckland, New Zealand (On-Site)

Auckland, Auckland, New Zealand (On-Site)

Auckland, Auckland, New Zealand (On-Site)

Kolkata, West Bengal, India (On-Site)

Los Angeles, California, United States (On-Site)

View All Jobs

Get notified when new jobs are added by Zuru

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug