Media Lead

2 Months ago • 7-9 Years

Job Summary

Job Description

As a Media Lead at Philips, you will develop and execute media plans for the Personal Health business, targeting a B2C audience. This includes managing end-to-end campaigns across various platforms like TV, print, social media, and e-commerce. You will monitor campaign performance, optimize regularly, build partnerships with media partners, and recommend budgets. This role requires strong digital marketing experience and technical knowledge, along with excellent communication and stakeholder management skills. The role involves both online and offline media campaign execution and requires a tech-savvy approach to drive business growth. The role is likely to be an office-based one with at-least 3 days a week presence.
Must have:
  • 7-9 years of digital marketing experience.
  • Experience in omni-channel media and campaign execution.
  • Strong technical knowledge.

Job Details

Job Title

Media Lead

Job Description

Job title:
Media Lead

Your role:

  • Develop media approach and plans for Personal Health business of Philips, executing campaigns for B2C audience.
  • Develop and manage end to end campaign plan leveraging offline: TV, Onground, Print, cinema etc. and Online: Search, Social media, Display, OTT/video marketing, CRM, event amplification, Ecommerce etc.
  • Timely execution of plans across platforms
  • Monitor campaign performance regularly and optimize regularly
  • Build long term partnerships with the significant media partners for cost & plan optimization
  • Develop activation capabilities, practice change management to effectively contribute to driving growth, both in the hub and in the market on activation marketing topics.
  • Agency – internal & external management to ensure seamless execution
  • Leverage best practices and help to streamline the activation marketing processes on in the market.
  • Recommend budgets and plan for given business or marketing objective.
  • Measure performance and ROI of  marketing efforts


You're the right fit if:

  • 7-9 years of hands on digital marketing experience with strong technical knowledge. Experience of working in B2C industry (FMCD/FMCG/agency) is desirable.
  • Experience in omni channel Media & campaign execution for B2C business is a must
  • Tech/digital savvy.
  • Strong Communication and influencing skills
  • Strong stakeholder management skills



How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

Indicate if this role is an office/field/onsite role.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

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About The Company

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.Together, we deliver better care for more people because we believe that every human matters.

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