DTC Marketing Director

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands.

We’re hiring a Retail (DTC) Marketing Director for a fully remote, full-time direct hire opportunity with a leading consumer brand. This role offers a competitive salary of $115,000–$125,000 and is open to candidates residing in select U.S. states (listed below).

Are you a strategic marketing leader with a passion for driving growth across digital and traditional channels? In this role, you’ll lead the full-funnel direct-to-consumer (DTC) marketing strategy—developing campaigns that acquire, retain, and reactivate customers through print + digital catalogs, email, and digital media. You'll work cross-functionally with creative, eCommerce, and retail teams to deliver engaging campaigns that connect with customers and elevate brand performance.

Key Responsibilities

• Develop and execute comprehensive DTC marketing strategies across multiple channels

• Build and manage annual marketing plans and budgets in collaboration with leadership

• Own and maintain the marketing calendar to ensure timely execution of seasonal campaigns

• Align customer segmentation with acquisition, retention, and reactivation strategies

• Lead content planning and oversee the production of print and digital catalogs, email campaigns, and marketing assets

• Manage direct mail, email, and digital advertising initiatives

• Support loyalty and rewards program performance in coordination with eCommerce teams

• Collaborate with retail teams to ensure consistent brand messaging across all touchpoints

• Provide creative direction, contribute to copywriting, and guide concept development

• Analyze and report on campaign performance and strategic outcomes

• Establish SOPs and KPIs to optimize marketing operations

• Use project management tools to coordinate and track campaign deliverables

• Hire, lead, and manage internal staff and external vendors as needed

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)

• 8+ years of DTC or direct response marketing experience within consumer products

• 8+ years of experience managing teams, vendors, and third-party partners

• Proven ability to execute full-funnel marketing campaigns across digital and traditional media

• Experience with print catalog marketing is essential

• Strong project management and multitasking skills

• Excellent written and verbal communication; skilled in copywriting

• Creative thinker with a data-driven approach to decision-making

• Proficient in Microsoft Office, especially Excel (pivot tables a plus)

• Familiarity with social media, CRM platforms, and project management tools (Wrike, Monday.com)

• Resume must include budget sizes, ROI, performance metrics, and growth examples

Additional Details

• Schedule: Monday–Friday, standard CST business hours

• Location: Remote (must reside in one of the following states to be considered):
  Alabama, Arizona, Arkansas, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, New Mexico, North Carolina, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Utah, Virginia, Wisconsin, Wyoming

• Compensation: $115,000–$125,000 annually

• Bonus: Not included

If you're a results-driven marketing leader ready to make a lasting impact, we want to hear from you. Apply today to connect with one of our recruiters!

No deadline to apply.

Employer Details:

• Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
• In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
• Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
• Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
• Onward Search is a drug-free workplace.
• Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing and technology. Our clients are continuously turning to us to fill their open positions. Therefore, there is no application deadline for this position, as we are seeking candidates for this type of role across all our clients on an ongoing basis.