Merchandising Strategy Manager, Strategic Content and Lifecycle Merchandising

Netflix is one of the world’s leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Role

We are seeking a dynamic merchandising strategist with significant commercial experience to spearhead our efforts in integrating third-party and licensor content, while building member growth and lifecycle merchandising experiences. This role will focus on merchandising diverse content acquisition types and optimizing non-member, early member, and returning member experiences. 

As a Catalog Merchandising Strategy Manager, you will develop and execute strategies that integrate new content and channels into our platform and enhance the member journey from signup to early discovery to ongoing engagement. This is an opportunity to shape a new area within our company, setting the standard for innovative strategies at the intersection of commerce and catalog merchandising.

Responsibilities:

• Develop and implement strategies for integrating and promoting third-party and licensor content, focusing on diverse acquisitions from international markets such as France, Brazil, and Korea

• Drive growth by optimizing non-member content experiences to increase conversion rates and attract new subscribers

• Enhance growth strategies to improve member engagement and retention, particularly for members in their first month and returning members

• Collaborate with Content, Marketing and Communications, and Messaging teams to align merchandising efforts with broader business objectives

• Work closely with regional promotional teams to understand local market trends and consumer preferences, ensuring content and commerce strategies are culturally relevant and effective

• Partner with Experience Design, Product Metadata, and Data Science teams to create engaging content experiences and develop metrics to assess performance.

• Regularly analyze market trends and competitor strategies to ensure our merchandising tactics remain competitive and appealing to diverse audiences

• Serve as a thought leader in content and commerce integration strategies, advocating for innovative approaches that align with the company's growth and engagement goals

Qualifications:

• 10+ years of experience in merchandising, content marketing, CRM, growth, or a related field, with a focus on commerce and growth strategies

• Proven track record of developing successful merchandising strategies for new content acquisitions and channel integrations

• Experience standing up and optimizing user growth programs, particularly as they relate to subscription business models

• Strong business acumen and analytical skills, with the ability to leverage limited data to inform decision-making

• Experience working with international teams and an understanding of cultural nuances in content consumption and commercial behaviors

• Deep understanding of consumer behaviors and discovery habits with entertainment, especially as they intersect with a content catalog and related services 

• Strategic thinker with a customer-focused mindset and the ability to navigate ambiguity

• Comfortable applying a combination of qualitative and quantitative methods to define success

• Ability to build strong relationships with stakeholders and effectively influence and contribute with concrete recommendations/next steps, across both regional and global teams

• Insatiable curiosity to learn new domains, keep up with industry innovation, and constantly ask ‘why’

• Excellent communication skills, both written and verbal, with the ability to influence and collaborate with stakeholders across the organization

• Bachelor's degree required; advanced degree preferred

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $70,000-$370,000.
 

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits.

Netflix is a unique culture and environment.  Learn more.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Job is open for no less than 7 days and will be removed when the position is filled.