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Performance Marketing Executive

5 Days ago • 1-3 Years • Marketing • Campaign Management

Job Summary

Job Description

The Performance Marketing Executive is responsible for planning, implementing, and optimizing digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.) to drive measurable results. Key responsibilities include setting campaign goals and budgets, monitoring and optimizing campaigns to meet KPIs, developing and executing paid media strategies, conducting market research and audience segmentation, analyzing campaign performance data, conducting A/B testing, optimizing ad spend, preparing performance reports, and collaborating with other teams. The role requires strong analytical and problem-solving skills, excellent communication, and proficiency in various marketing tools and technologies. The ideal candidate will have 1-3 years of proven experience in performance marketing.
Must have:
  • Proven experience in performance marketing
  • Strong understanding of PPC advertising & major platforms
  • Proficiency in data analysis & reporting tools
  • Excellent communication & collaboration skills
  • Campaign planning, implementation & optimization
  • Data analysis & reporting for performance improvement

Job Details

Performance Marketing Executive is responsible for planning, implementing, and optimizing digital marketing campaigns to drive measurable results for a business or organization. They focus on paid marketing channels such as Google Ads, Facebook Ads, and other digital platforms to increase the ROI of marketing efforts, ensuring campaigns are cost-effective and performance-driven.

Key Responsibilities:

· Plan, create, and manage performance-driven digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).

· Set campaign goals, budgets, and performance metrics.

· Continuously monitor and optimize campaigns to ensure they meet KPIs and performance targets.

· Develop and execute paid media strategies that align with overall marketing and business goals.

· Conduct market research and audience segmentation to ensure campaigns are targeting the right demographic.

· Analyze campaign performance data to identify trends and insights, and adjust strategies accordingly.

· Conduct A/B testing to refine ad creatives, landing pages, and campaign strategies for better results.

· Optimize ad spend by allocating budgets to the best-performing channels.

· Prepare regular performance reports and present findings to senior management or stakeholders.

· Use tools like Google Analytics, Google Ads, Facebook Ads Manager, etc., to track campaign success and make data-driven decisions.

· Provide actionable recommendations based on campaign performance data.

· Collaborate with the content, design, and sales teams to create compelling ad creatives and landing pages.

· Work with the SEO team to integrate paid campaigns with organic strategies for holistic growth.

· Keep up-to-date with the latest digital marketing trends, tools, and best practices.

· Explore new platforms and technologies to expand the scope of performance marketing efforts.

Key Skills and Qualifications:

· Proven experience in performance marketing (at least 1-3 years).

· Strong understanding of PPC advertising, Google Ads, Facebook Ads, and other paid digital platforms.

· Knowledge of web analytics tools (e.g., Google Analytics, Adobe Analytics).

· Proficiency in Excel/Google Sheets for data analysis and reporting.

· Strong analytical and problem-solving skills.

· Excellent communication and collaboration skills.

· Ability to manage multiple campaigns simultaneously and prioritize tasks.

· Bachelor's degree in Marketing, Business, or related field (preferred).

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About The Company

Game District is an emerging Mobile Games Leader with One Billion+ Games Downloads and is trusted by the Biggest companies like NFL, Hobbits, LEGO, and Outfit7. We believe in making outstanding & engaging games that take the market by storm. Specializing in Casual, Rpg, Mid core, and Hyper casual games. Game District also provides developers support to take the project to miles, and incorporate digital tools to make the maximum revenues.

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