PPC Marketing Manager

ABOUT THE ROLE

The Tidean at this position would be required to be an experienced professional with practical knowledge in planning, delivery and execution of Paid Search, who also has the resources and/or is willing to learn and own other channels too. You will be driven, proactive, analytical and able to think outside the box in the fast-paced and ever evolving digital marketing landscape. At Tide, we are always looking for innovative ideas to maximise efficiency and reach the people who would be truly interested in our product, therefore you will be exposed to a number of opportunities across web and app marketing techniques.

As a PPC Manager you’ll be:

• Key responsibilities include building and optimising PPC campaigns across the UK. As well as being accountable for a wide range of search engines and ad networks (including Display, YouTube, Programmatic, UAC and Apple Search Campaigns)
• Using your expertise in the Google ecosystem & beyond to provide detailed, ambitious channel roadmaps that will sustain long-term growth.
• Using your own initiative to update and build reports when required, as well as providing analysis around the core KPIs to identify trends and insights
• Using a rapid test-and-learn mentality, designing and implementing tests, maintaining best practice.
• Conducting keyword, competitor and market research.
• Creating relevant and compelling adverts to maximise campaign performance and ad quality score.

WHAT WE ARE LOOKING FOR

• Minimum 3 years’ hands-on experience running Paid Search and knowing the cutting edge-developments in that space.
• Excellent working knowledge of Google Ads, Microsoft Ads and Google Analytics.
• Strong reporting, analysis and data interpretation skills, experience in working with large data sets
• Proficiency in German or French at a business level is essential for this role
• You have experience across driving traffic to websites, mobile applications, call centres and understand how to maximise returns across all of them.
• As well as the ability to work collaboratively in your team, you are a self-starter, who thrives on ownership and accountability, with proven ability of acting on your own initiative to deliver results.
• Excel proficient and numbers driven
• Analytical mindset and meticulous work ethic
• Experience in mobile app marketing is a plus

WHAT YOU’LL GET IN RETURN

• 25 days paid annual leave 
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Personal L&D budget in the amount of 1000 BGN per year
• Additional health & dental insurance
• Mental wellbeing platform 
• Fully covered Multisports card
• Food vouchers
• Snacks, light food, drinks in the office
• WFH equipment allowance
• Flexible working from home
• Sabbatical Leave
• Share options

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

You personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.