Digital Marketing Manager
Job Summary
Job Description
As a Digital Marketing Manager, you will be responsible for managing and optimizing marketing campaigns across multiple digital platforms, driving targeted traffic, generating leads, and maximizing ROI. Your responsibilities include developing and implementing paid advertising campaigns, setting up and optimizing ad campaigns, identifying and creating audience segments, and performing campaign optimizations. You will manage budgets, track performance metrics, and collaborate with various teams to align digital ad campaigns with broader marketing goals. You will also keep up with the latest trends in digital advertising. The job description includes responsibilities like managing PPC, Display Advertising, and influencer marketing, with the use of Google Analytics, and Google Ads tools. You should have experience with conversion tracking and A/B testing.
Must have:
- Manage and optimize digital advertising campaigns across various platforms.
- Strong knowledge of PPC, Display Advertising, and other digital ad formats.
- Experience with Google Analytics and other ad management tools.
- Proficient with CRM logic, email and text marketing, and user journeys.
- Ability to analyze data and make data-driven campaign decisions.
Good to have:
- Experience in the Real Estate or Hospitality industry.
- Certifications in Google Ads or Facebook Blueprint.
Perks:
- Comprehensive benefits package (Medical / Dental / Vision / Disability / Life)
- Paid time off and 13 paid holidays
- 401(k) retirement plan
- Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
- Access to HSA-compatible plans
- Pre-tax commuter benefits
- Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings
6 skills required
Job Details
About the Company
Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings.
Fulfilling our mission will require an exceptional group of people whose collective output is greater than the sum of its individual parts. Our team members are energized by the opportunity to impact our residents’ lives in meaningful ways. They are bold and creatively ambitious, driven by relentlessly high standards, act with a sense of urgency and accountability, and always, above all, operate with integrity, loyalty, and trust.
About the Role
Flow is seeking a highly skilled Digital Advertising Specialist to manage and optimize marketing campaigns across multiple digital platforms. In this role, you will be responsible for driving targeted traffic, generating leads, and maximizing ROI through strategic paid advertising and email and text journeys, as well as CRM management and data optimizations. We’re looking for a passionate data-driven marketer who wants to join a high-growth, fast-paced start-up
Responsibilities
- Develop and implement paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, Instagram, YouTube, and other relevant channels.
- Set up, monitor, and optimize paid ad campaigns, including search, display, video, and social media advertising, to ensure KPIs and business goals are met.
- Identify and create detailed audience segments for precise targeting through various channels, ensuring optimal ad reach and engagement.
- Perform ongoing campaign optimizations, including A/B testing of ad copy, creatives, landing pages, and targeting to drive performance improvements.
- Manage and allocate campaign budgets effectively, ensuring maximum ROI while maintaining efficiency within the allocated spend.
- Track, measure, and analyze campaign performance metrics, including impressions, CTR, CPC, CPA, ROAS, and more, providing detailed reports and actionable insights to stakeholders.
- Collaborate with content, design, and marketing teams to ensure consistent messaging and alignment of digital ad campaigns with broader marketing goals.
- Keep up with the latest trends, updates, and best practices in digital advertising to ensure strategies are up-to-date and competitive.
Ideal Background
- 2-5 years of hands-on experience managing and optimizing digital advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn, Instagram, and YouTube
- Strong knowledge of PPC (Pay-Per-Click), Display Advertising, Programmatic Advertising, Influencer Marketing, and other digital ad formats
- Experience with Google Analytics, Google Tag Manager, Google Ads, Facebook Ads Manager, and other ad management and tracking tools
- Proficient with CRM logic, email and text marketing, UTM tagging and user journeys.
- Ability to analyze complex data, identify trends, and make data-driven decisions to optimize campaigns
- Experience with conversion tracking, remarketing, and audience segmentation
- Experience with A/B testing and familiarity with conversion rate optimization (CRO) techniques
- Excellent written and verbal communication skills to present performance reports and recommendations to stakeholders
- Strong attention to detail and organizational skills to manage multiple campaigns and projects simultaneously
- Experience in Real Estate or Hospitality industry a plus
- Certifications in Google Ads or Facebook Blueprint are a plus
Benefits
• Comprehensive benefits package (Medical / Dental / Vision / Disability / Life)
• Paid time off and 13 paid holidays
• 401(k) retirement plan
• Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
• Access to HSA-compatible plans
• Pre-tax commuter benefits
• Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings
Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.
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