Head of SEO
Job Summary
Job Description
LegalZoom is seeking a Director, SEO to lead and implement a comprehensive SEO strategy for ambitious growth objectives. This leader will set the vision, coordinate cross-functional efforts, and develop a team of SEO experts to build a top-tier SEO operation. Responsibilities include crafting a compelling vision, designing an actionable roadmap, identifying innovative strategies to boost organic rankings, traffic, and revenue, and overseeing both on-site and off-site SEO initiatives to enhance domain authority. The role involves building a robust backlink operation, owning organic health reporting with insightful analysis, conducting site and content audits, and sharing key findings across the organization. This position also requires recruiting, nurturing, and empowering a team of SEO experts. Occasional travel may be required.
Must have:
- 8+ years of experience in SEO (technical & content)
- Proven people management experience
- Passionate about SEO
- Strong written and verbal communication
- Intellectually curious and adaptable
- Demonstrated strategic strength
- Operationally strong with complex programs
- Bachelor's degree in relevant field
Perks:
- Medical, Dental, Vision Insurance
- 401k with matching contributions
- Paid Time Off
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- Short-Term/Long-Term Disability Insurance
- Fertility benefits
- Mental Health support
- One Medical membership
- Fringe lifestyle benefits up to $250
4 skills required
Job Details
Description
About LegalZoom
LegalZoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we’ve helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents.
As the industry leader in business formations, innovation remains at the center of all we do. LegalZoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we’re working to make a positive impact on the world.
Where we work
In an effort to foster a better work-life balance, LegalZoom is committed to a remote-first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more.
Overview
The Director, SEO role at LegalZoom is an essential business leader responsible for creating and implementing a comprehensive SEO strategy that meets the company's ambitious growth objectives. This individual sets the vision, coordinates efforts across the organization, and develops a team of SEO experts to establish a top-tier SEO operation for LegalZoom.
You will
- Craft a compelling vision and set ambitious goals for LZ's dynamic cross-functional SEO strategy, ensuring clarity and direction in our approach.
- Design an actionable roadmap that brings this vision to life, partnering closely with marketing, tech, product, and PR teams to harmoniously execute our plans.
- Discover innovative strategies to elevate our organic rankings, boost traffic, and drive revenue while fostering a deep trust with our customers under the LZ brand.
- Oversee both on-site and off-site SEO initiatives to enhance site health, shape content development, and strategically promote our offerings, all aimed at increasing our domain authority.
- Build a robust backlink operation seamlessly integrated into our content creation, promotional activities, and PR outreach, creating a powerful support network for our online presence.
- Take ownership of organic health reporting for LZ, offering insightful analysis on traffic trends, in-depth keyword research, and thorough competitive assessments.
- Oversee site and content audits to determine technical opportunities, develop comprehensive plans to resolve any identified issues, and enhance overall performance.
- Share key findings, emerging industry trends, and best practices regularly with all levels of the organization, from dedicated team members to the executive team, ensuring everyone stays informed and engaged.
- Recruit, nurture, and empower a talented team of four SEO experts, fostering their growth and development to keep our SEO initiatives at the forefront of the industry.
- Occasional travel may be required as needed
You have
- 8+ years of experience in SEO, specializing in both technical and content-driven SEO strategies
- Proven people management experience with a history of developing teams and individual talent
- Passionate about the science and art of SEO.
- Strong written and verbal communication skills, able to engage effectively with all organizational levels, including C-team members.
- Intellectually curious and eager to learn and adapt alongside the business.
- Demonstrated strategic strength, with a proven record of setting objectives and prioritizing activities to achieve goals.
- Operationally strong, with successful delivery of high-complexity programs involving multiple stakeholders.
- Bachelor's degree in Information Science, Math, Computer Science, MIS, Business, English, Journalism, Advertising, or Communications
LegalZoom is a remote-first company and the national range for this role is $180,000 to $280,000. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.
● Medical, Dental, Vision Insurance
● 401k, With Matching Contributions
● Paid Time Off
● Health Savings Account (HSA)
● Flexible Spending Account (FSA)
● Short-Term/Long-Term Disability Insurance
● Plus other wellness benefits to include:
○ Fertility
○ Mental Health
○ One Medical
○ Fringe lifestyle benefits up to $250
Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.
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