Retail Strategy Integration Manager

About the Role & Team

At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives.  From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world.

The Retail Strategy Integration Manager will drive the development of cross-category product strategies across the vertical merchandising organization while aligning with broader Disney Consumer Products (DCP) priorities for their supported franchises & areas of ownership. This role will be an essential part of the DCP Parks Product Development & Retail organization that supports the development of merchandise for the Disney Parks and Owned & Operated DTC retail locations.

This is an onsite role that can be based in Orlando, FL or Glendale, CA and will report to the Senior Manager - Merchandising.

What You Will Do:

• Develop and drive cross-category product strategies across the vertical merchandising organization ensuring alignment with consumer preferences and market demands

• Conduct off-cycle milestone check-ins as necessary to accommodate new content and speed-to-market opportunities, and/or other DCP priority alignments

• Validate positioning of future strategies with analysis of current in-season performance and trends to improve business results

• Collaborate with various stakeholders to ensure cohesive strategy implementation

• Partner with retail channel teams ensuring franchise content, localized activations, and Park programming requirements are clearly understood and embedded into development touchpoints

• Identify 'white space' opportunities and determine strategies to expand audiences

• Partner across the broader Walt Disney Company (including Commercialization, Brand Management, Studio, Imagineering, Site teams, etc.) to represent the voice of and serve as the conduit back to the vertical merchandise organization. while maintaining key relationships with Merchandising, Product Design, Global Creative, Parks/DTC Site & Planning Partners, Global Brand Commercialization, Studio and Walt Disney Imagineering Partners

Required Qualifications & Skills:

• 5 years experience in franchise strategy, merchandising, marketing, business development or brand management

• Ability to collaborate, influence, and persuade at all levels across the organization

• Comfortable working through a matrix structure to deliver the end solution; flexible and adaptable to changing priorities

• Exceptional visual presentation building (PPT/Keynote) and delivery skills with a focus on storytelling and business results

• Experience in web-based retail systems (e.g. PLM/Product Lifecycle Management, MicroStrategy) and willingness to learn new systems as needed for deck and report building; proficiency in Microsoft Office

• Managing large entertainment franchises in an omni-channel retail structure

• Able to handle a large volume of complex work, prioritizing to ensure results are achieved

• Ambitious attitude, proactive problem solver and self-starter

Preferred Education:

• Bachelor Degree in relevant field of study

Additional Information:

Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at

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