Search Ads 360 Specialist, gTech Ads Solutions

1 Hour ago • 5 Years + • Marketing

About the job

Job Description

The Search Ads 360 Specialist at Google's gTech Ads Solutions will act as a trusted advisor to key clients, leveraging digital marketing expertise and technological solutions to overcome business challenges. Responsibilities include collaborating with vendors and sales teams to develop client growth plans, advocating for new product features, assisting with product adoption and migrations, and measuring the value of Google's ad solutions. The role requires strong analytical skills, experience in managing digital marketing campaigns, and excellent communication and collaboration skills. The specialist will also review processes, design tools and workflows to enhance team productivity and efficiency. This position requires a minimum of 5 years of experience managing digital marketing campaigns or in a consultative role.
Must have:
  • 5+ years digital marketing campaign management experience
  • Consultative solutioning expertise
  • Data analysis & interpretation skills
  • Cross-functional collaboration & communication
  • Project management skills
  • Search Ads 360 platform knowledge
Good to have:
  • Experience with incrementality testing, media mix modeling, and attribution modeling
  • Knowledge of Search Products and the online ads landscape

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience managing digital marketing campaigns or in a consultative promoting or solutioning role managing portfolio of client.

Preferred qualifications:

  • Experience with marketing measurement techniques, including incrementality testing, media mix modeling, and attribution modeling.
  • Experience in Data Analysis interpreting datasets, identifying trends, and translating findings into compelling narratives.
  • Knowledge of Search Products, the performance advertising market or online ads landscape
  • Ability to work cross-functionally with multiple teams and stakeholders, with excellent relationship building, collaboration, negotiation, and influence skills.
  • Excellent project management skills, with the ability to oversee multiple, simultaneous solutions, supported by internal teams.

About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you’ll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.

Responsibilities

  • Become a trusted advisor to priority Search Ads 360 customers by understanding how digital marketing and technology solutions can address their business challenges, acting as a collaborative and inclusive thought partner, architecting media plans.
  • Collaborate with vendors and sales teams to drive growth plans for clients, develop and apply knowledge of market and competitive environment for vertical and sub-verticals in solutions offered.
  • Advocate new product features on behalf of the customer and assist customers in the adoption of new products via setup/implementation, upgrades and migrations to help them build long-term success using the SA360 enterprise platform.
  • Measure, analyze, and advocate for the value of Ad solutions in differentiation to competitor offerings. 
  • Review current processes and design/develop tools, processes, workflows to increase team productivity/efficiency.
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About The Company

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.

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