Salesforce Alliance, Marketing Manager

1 Month ago • All levels • Marketing

Job Summary

Job Description

The Salesforce Alliance Marketing Manager at PwC Canada will be responsible for developing and executing marketing strategies to strengthen PwC's relationships with Salesforce and drive joint revenue growth. Responsibilities include developing in-depth knowledge of the Salesforce alliance, creating data-driven marketing campaigns, managing stakeholder relationships, collaborating with cross-functional teams, identifying client journeys, enhancing internal awareness of alliance capabilities, managing marketing budgets, and liaising with external agencies. The ideal candidate will have considerable experience in B2B and alliance marketing, digital marketing, thought leadership, brand activation, social media, paid media, communications, and PR. Strong project management, analytical, and communication skills are essential.
Must have:
  • B2B and alliance marketing experience
  • Data-driven campaign development
  • Stakeholder relationship management
  • Cross-functional team collaboration
  • Budget management
  • Strong communication skills
Good to have:
  • Experience with Salesforce
  • Experience in a matrix team setting
  • Digital marketing expertise
  • Social Media Marketing
  • Paid Media
  • PR and Communications
Perks:
  • Competitive compensation package
  • Inclusive benefits
  • Flexibility programs

Job Details

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Brand & Communications

Management Level

Manager

Job Description & Summary

A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.

Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC’s brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.

Meaningful work you’ll be part of 

As a  Salesforce Alliance Marketing Managery ou’ll work as part of a team of problem solvers, helping to solve business issues, deliver high quality client service and operational efficiency.  Responsibilities include but are not limited to: 

  • Develops in-depth knowledge of assigned technology alliance and how it strengthens our capabilities of PwC Canada’s priority solutions  

  • Understands and applies stakeholder business plans and priorities to develop and maintain a strategic marketing plan 

  • Works closely with alliance and solution leaders to develop and drive data-driven marketing campaigns that increase awareness, generate leads, strengthen customer and partner relations and contribute to joint revenue growth and market recognition in identified priority areas 

  • Utilizes competitive and market research to understand client issues, marketing dynamics and competitive strategies to drive high impact and differentiated programs 

  • Manages key stakeholder relationships and expectations  

  • Works with a cross functional marketing, digital, communications and sales team to develop high impact marketing campaigns that effectively position PwC Canada in the market 

  • Identifies and builds connected client journeys including defining target clients, buyers and audience segmentation  

  • Enhances internal awareness of alliance ecosystems and capabilities through targeted communications 

  • Collaboratively develops campaign strategy and tactics, such as events, sponsorships, case studies, lead generation 

  • Reviews past campaign performance & recommend improvements 

  • Strategically manages marketing budgets  

  • Liaises with external agencies and vendors to optimize campaigns and spend. 

  • Monitors campaign outcomes and KPIs and identifies opportunities to improve campaigns and lead generation. 

Experiences and skills you’ll use to solve 

  • Considerable relevant professional experience in B2B and alliance marketing, digital, thought leadership, brand activation, SoMe, paid media, communications, and PR 

  • Working experience with managing a marketing budget and developing strategic marketing plans  

  • Proven background in quantitative and analytical skills 

  • Strong project management and coaching skills  

  • Proven experience collaborating with multiple stakeholders at various levels to achieve outcomes 

  • Proven effectiveness working with virtual teams across different geographic areas 

  • Strong attention to detail, self-starter, and the ability to manage multiple projects simultaneously 

  • Experienced in a cross-functional, matrix team setting and demonstrated strong leadership skills, marketing and business acumen 

  • Demonstrated progressive career growth and pattern of exceptional performance 

  • Excellent writing, presentation and oral communication skills  

  • A demonstrated commitment to valuing differences and working alongside and/or coaching diverse people and perspectives 

 

Why you’ll love PwC 

We’re inspiring and empowering our people to change the world. Powered by the latest technology, you’ll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about our Application Process and Total Rewards Package at: https://jobs-ca.pwc.com/ca/en/life-at-pwc 
 

PwC Canada acknowledges that we work and live across Turtle Island, on the land that is now known as Canada, which are the lands of the ancestral, treaty and unceded territories of the First Nations, Métis and Inuit Peoples. We recognize the systemic racism, colonialism and oppression that Indigenous Peoples have experienced and still go through, and we commit to allyship and solidarity. 

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Bid Proposals, Coaching and Feedback, Communication, Content Editing, Creative Design, Creativity, Customer Value Proposition (CVP), Data-Driven Insights, Data Storytelling, Embracing Change, Emotional Regulation, Empathy, Employee Value Proposition, Inclusion, Intellectual Curiosity, Learning Agility, National Sales Training, Negotiation Coaching, Negotiation Styles, Optimism, Pricing Strategy {+ 15 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date

At PwC Canada, our most valuable asset is our people and we grow stronger as we learn from one another. We’re committed to creating an equitable and inclusive community of solvers where everyone feels that they truly belong. We understand that experience comes in many forms and building trust in society and solving important problems is only possible if we reflect the mosaic of the society we live in.

We’re committed to providing accommodations throughout the application, interview, and employment process. If you require an accommodation to be at your best, please let us know during the application process.

To learn more about inclusion and diversity at PwC Canada: https://www.pwc.com/ca/en/about-us/diversity-inclusion.html. Be a part of The New Equation.

Chez PwC Canada, notre atout le plus précieux, c’est notre personnel. Et c’est en apprenant les uns des autres que nous devenons plus forts. Nous avons à cœur de créer une communauté équitable et inclusive de professionnels de la résolution de problèmes, dans laquelle chacun se sent vraiment à sa place. Nous savons que l’expérience peut prendre diverses formes et, pour nous, donner confiance au public et résoudre des problèmes importants n’est possible que si notre milieu de travail reflète la diversité de la société dans laquelle nous vivons.

Nous tenons à répondre à vos besoins tout au long du processus de demande d’emploi, d’entrevue et d’embauche. Si vous avez besoin de mesures d’adaptation pour être parfaitement à l’aise, faites-le-nous savoir à l’étape de la demande d’emploi.

Pour en savoir plus sur l’inclusion et la diversité chez PwC Canada: https://www.pwc.com/ca/fr/about-us/diversity-inclusion.html. Faites partie de La Nouvelle équation.

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About The Company

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 152 countries with over 327,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity.


Content on this page has been prepared for general information only and is not intended to be relied upon as accounting, tax or professional advice. Please reach out to your advisors for specific advice.

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