Senior Associate CRM Manager

As the CRM Manager you will be responsible for developing and implementing strategies for lifecycle across multiple channels and other players’ journeys paired up with a strong communication support. You will also head special campaigns and features to drive users engagement and monetization, supporting a fun experience for our customers. These processes involve working with high-level professionals inside the GameOps team, as well as across CRM Art, CRM QA, Product, Development, User Acquisition, Customer Support teams and more. You will report to GameOps Lifecycle Lead.

What You'll Do

Skills and Requirements

• You will have strong CRM management skills to oversee the entire lifecycle of campaigns/features, from ideation & development to launch & post-support across all CRM channels (email, in-app, push notifications)

• You will monitor and evaluate campaign performance, using data to optimize and improve future campaigns 

• You will come with ideas of AB tests to improve business metrics 

• You will be data and KPI driven and understand how to drive towards data proven results as well as report on a key metrics such as engagement, monetization etc 

• You will work closely with various stakeholders, ensuring collaboration and alignment in order to execute CRM strategies (product teams, data teams, art teams) 

• You will have knowledge of the mobile gaming industry. (it's a plus) 

• You have the ability to conduct market research, analyse data, gather insights and proactively share with stakeholders.

• You will be a strong communicator, both written and verbal, and keen to cultivate a collaborative team environment.

What We're Looking For

About You

• Extensive experience formulating and managing Lifecycle in a relevant industry (F2P and Social Casino games preferred).

• Experience implementing and managing initiatives driven by personalization, customer segmentation, engagement and LTV of customers.

• Capable of managing multiple priorities under pressure and tight deadlines in a fast-paced and changing environment.

• Proficient in using CRM software and platforms (e.g. Iterable, Braze, Looker) 

• Creative thinker and wordsmith  

• Well-articulated and an excellent team player.

• HTML knowledge is a plus 

• University degree in Business Administration, Product Design, Marketing or Information Technology are preferred but, if you have transferable skills and experience, don’t hesitate to let us know.

Why Product Madness?

You will be joining a global powerhouse where you will be part of a world-class talented team that creates remarkable hit games such as Heart of Vegas, Lightning Link, Cashman Casino, Mighty Fu, and Big Fish Casino.  The success of these titles has led to over 400 million downloads and more than 50 million active users. But there is no stopping us there, we also have a new games team that is working on bringing new hit games to the market. Product Madness is an Aristocrat Technologies company within its digital games division of Pixel United. 

Outstanding growth has seen us build Product Madness to more than 800 team members and counting, you can join one of our seven global talent hubs including London, USA, Canada, Spain, Poland, Ukraine & Israel.

You will be part of a company that is not only Mad about games but Mad about our people. Living by our value of people first, you will feel this firsthand from the moment you step into one of our fantastic studios. This is made possible by our amazing studio experience team who help make Product Madness such a fun place to work. Be it arranging endless snacks, weekly breakfasts & lunches, lavish Christmas & summer parties, happy hour drinks, social get-togethers and so much more. 

So what is stopping you from coming and joining the Madness?

Our Values

• People First

  We have the deepest respect for our people and their well being. We know they are exceptionally talented and will always have a choice. We want them to re-choose us every day. We are committed to building a culture where each person's voice will always be heard and addressed.

• MAD for More

  Always improving, innovating and never settling for the existing. We push all boundaries with courage and ambition to become the world’s best games company.

• Champion Together
  We excel at what we do but yet remain humble and helpful to our teammates. We champion one another and hold each other to high standards without any egos.

• Globally Inclusive

  We are all Equal - regardless of the language we speak, where we live, our gender, religion or culture we come from. We want to build a global home, where everyone has the equal opportunity to make an impact.

• Customer Focused

  We always think from the customer's perspective - be it players or internal customers.

  Improving their experience and joy is what drives us. Every client's success is our big win!

Travel Expectations

None