Senior Content Marketing Manager - B2B Saas

We are seeking a dynamic and experienced Senior Content Marketing Manager to lead our content initiatives and drive strategic growth for our B2B SaaS offerings. The ideal candidate will have a proven track record in content marketing, content strategy, and team management, with a minimum of 5 years of experience in B2B companies and at least 3 years managing core teams.

Key Responsibilities:

Content Strategy & Execution:

• Develop and execute a comprehensive content marketing strategy tailored to B2B SaaS, aligned with company goals.
• Own the content calendar, ensuring a regular cadence of high-quality, valuable content.
• Collaborate with cross-functional teams (sales, product, customer success) to ensure content is relevant and impactful.

Content Creation & Optimization:

• Write, edit, and oversee the production of a wide range of content assets, including blogs, whitepapers, eBooks, case studies, webinars, and landing pages.
• Ensure all content is optimized for SEO, increasing organic traffic and engagement.
• Repurpose existing content to extend its reach and relevance across multiple channels.

Team Management:

• Lead, mentor, and manage a team of content writers, editors, and designers.
• Provide strategic direction and ensure alignment with business goals.
• Foster a collaborative and innovative environment within the content team.

Performance Tracking & Reporting:

• Track and analyze content performance through key metrics (traffic, engagement, lead generation, etc.).
• Use data insights to continuously optimize content strategy and execution.
• Present regular reports on content performance and make data-driven recommendations.

Collaboration & Cross-functional Alignment:

• Work closely with the demand generation, product marketing, and sales teams to ensure content supports lead generation and conversion goals.
• Align content initiatives with product launches, sales campaigns, and industry trends.

Qualifications:

Experience:

• Minimum 5 years of experience in B2B content marketing, preferably in the SaaS space.
• At least 3 years of experience in managing and leading a content or marketing team.

Content Expertise:

• Proven ability to write compelling and conversion-focused content, with a solid understanding of the buyer's journey.
• Expertise in crafting long-form content (whitepapers, case studies) as well as short-form (blogs, emails, social).

Technical Skills:

• Proficiency in SEO, content management systems (CMS), and analytics tools.
• Experience with marketing automation platforms (HubSpot, Marketo, etc.) is a plus.

Soft Skills:

• Strong leadership, communication, and collaboration skills.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.