The Associate Manager Ecommerce and Specialized Channels main goal main goal is to develop and execute the brands marketing strategy in ecommerce and specialized channels to achieve defined business objectives, ensuring the proper strategy, development, execution, and benchmarking of marketing efforts to increase sales and online brand visibility.
50% |
|
10% | Understand Shopper insights to create accurate strategies Lead e-commerce strategy guaranteeing:
|
15% | Data analysis and planning for accurate decision making •Financial KPIs analyse (Revenues, Variable Margin, OP) •Weekly analysis of sell out, sell in, inventories, sell thru, pricing and distribution |
15% | Ensure excellence in execution working as a team with other areas of the organization. •Build and support strategic business relationships with Customers to maximize Hasbro presence in store and retailers touch points. •Provide guidance and support to sales and trade in the execution of their plans to deliver results at POS. •Meeting with clients and collaborating with colleagues across multiple departments (marketing assistants, marketing managers, KAMS, KAES, Finance, and operations managers, etc…) |
10% | Leadership of cross functional teams. |
Responsible for growing our brands in ecommerce by creating the correct channel management for brands and products to develop omnichannel strategies.
Is a person that conducts themselves with character & integrity, who proposes new ideas and acts with courage.
Open to change, flexible and resilient, accountable, and committed to solve problems, with the ability to juggle multiple priorities and is the person who provides rationale for recommendations.
Main problems to resolve will be internal alignment with sales team and partner with the agency to have profitable and sustainable campaigns. Review with brand and sales teams to have accurate price points and discounts. Able to bring new ideas to the table to generate a better user online experience according to trends.
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.