Senior Market Researcher

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

As a Senior Market Researcher on the Consumer Insights team, you’ll play a key role in uncovering data-driven insights to deepen our understanding of users and prospective users. Working closely with marketing, analytics, and operations, you’ll help shape decisions and optimize brand strategy, marketing efforts, and user experience for millions of passionate sports fans.

What you’ll do as a Senior Market Researcher

• Design and execute research projects using surveys, interviews, and focus groups to uncover key insights.

• Represent the customer voice, translating findings into actionable strategies.

• Collaborate with marketing, analytics, and operations to integrate research insights and enhance the customer experience.

• Present findings and strategic recommendations to senior leadership through reports and presentations.

• Analyze customer behaviors and motivations to identify pain points and opportunities for improvement.

• Monitor industry trends and competitive strategies to benchmark best practices and drive innovation.

What you’ll bring

• 3+ years of hands-on research experience, ideally as a lead or key stakeholder for a large product area.

• Bachelor’s or Master’s degree in Market Research, Marketing, or a related field.

• Expertise in diverse research methods, with a strong focus on survey development (e.g., Max Diff, conjoint, segmentation, ad-hoc research).

• Strong analytical skills to synthesize complex data into clear, actionable insights.

• Excellent communication and presentation skills to influence cross-functional teams and leadership.

• Experience with research tools like Alchemer or UserTesting for programming and data analysis.

• Experience and familiarity with data analysis tools (e.g., Tableau, Snowflake, SQL) is a plus.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 94,400.00 USD - 118,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.